Recently, YouTube Gaming Director Ryan Wyatt joined Delphi Digital’s Metaverse Musings on the latest episode of Metaverse Musings to discuss the future of blockchain gaming, Web3 and the creator economy with Delphi Digital co-creator Yan Liberman and partner Piers Kicks.
Ryan Wyatt has been a commentator for seven or eight years in the American professional league game, and later moved to the Machinima channel on YouTube, which focuses on global games. He is an “old gun” with many years of experience in the game.
He explained to the audience the role of Big Tech, such as blockchain technology, in Web3, as well as the transition of Web2 games to blockchain games and how encryption unlocks the creator economy, and more.
Next, BlockBeats organized and translated the interview as follows:
Piers: Hi everyone, and welcome back to the latest episode of Metaverse Musings. We’ve had a brief hiatus since the last episode, but we couldn’t be more excited to start the first episode of the new year with Ryan Wyatt.
Ryan Wyatt, as head of YouTube Gaming, joined us in this discussion, Ryan, thank you for coming! Also participating in the discussion was our co-founder Yan Liberman.
Ryan: Thanks for the invitation, great to be here to talk about all things gaming.
Piers: Yeah, that’s great. If I could, I thought we’d start with some introductions and give those new friends a little bit of your background.
Ryan: Okay, the game has been with me for a long time, I played some games in the beginning, and then I was a commentator for “Major League Gaming” for seven or eight years. In the early days, I mostly ran some game programming and tournament infrastructure, and later moved to “Machinima” (a YouTube channel focused on global gaming), which is like a multi-channel network for those who don’t know .
Also, YouTube’s early gaming channel, MTV, was a lot of fun, and I worked with a lot of different content creators and was trying to figure out how I could monetize gaming videos. It was a really interesting journey, and then about eight years ago, I ended up at Google, and as the gaming video market got bigger and bigger, I got into the gaming vertical there.
It’s now one of the biggest verticals on YouTube, with hundreds of millions of people watching it every day, and it’s been a pretty long journey, but it’s interesting to me.
As a gamer, commentator, streamer on Justin TV and Twitch, and someone in the 9-to-5 gaming business, I’ve also seen a lot of people with different industry views as well. I feel like I did it all, and it also gave me the confidence to be here today for this conversation.
Piers: This is awesome! Also, can you tell us what drew you to YouTube in the first place, and what happened throughout the process?
Ryan: Yes, that’s a good question, we got investment from Google ventures early on in Machinima. YouTube grew so fast, but they didn’t really properly staff the program in the beginning, until Amazon bought Twitch and Susan (whose Google started out of her garage) was named CEO of YouTube .
At this point, YouTube started to realize that it had to start a gaming vertical, and it needed to take it more seriously, even if none of us had relevant vertical expertise.
Yan: You’ve been at Machinima since the beginning, and it’s been a long tenure, I wonder what’s the most interesting project you’ve done there?
Ryan: There are many, but I prefer to talk about the one that failed because I learned the most from it. When we first started, we were behind our competitors and needed to keep doing a lot of product innovation for game publishers, creators, and audiences.
So we launched a standalone YouTube Gaming app that users can download to their phones as a mobile app. Basically, what it does is shoot relevant gameplay videos that the user can build as fast as possible in a friendlier environment because everyone has autonomy over it.
On the surface, this all sounds great. I personally liked the app when we launched it, but it wasn’t as successful as we expected. Since it doesn’t get a lot of traffic, it’s clear that YouTube sends users directly to its website or app on a daily basis.
So we find ourselves competing not only with Twitch, but with YouTube itself, and for those heavy mobile users, if you’re not a top five app, you’re not going to get a lot of traffic. We’ve since ported it back to YouTube with some tradeoffs, and now 350 million logged in users watch gameplay videos on the channel every day.
Piers: That’s pretty cool, but I’d like to hear some of your thoughts on Web3. Right now, some of the big tech giants are on the opposite side of this movement, and I’m curious how you see the role of these big platforms in the Web3 era?
Ryan: That’s a good question, and at YouTube, we spend a lot of time thinking about it. And the simplest answer, as YouTube is doing right now with Web3, we are the largest learning and content repository in the crypto space, the Web3 space.
It also speaks volumes about the Web3 content that YouTube offers in a Web2 world, where YouTube will be responsible for bringing hundreds of millions of people into and learning from this space. In addition, we are also looking for other ways in which we can participate in this space.
And recently, we’ve also tried something interesting. Every year we prepare gifts for our first thousand+ creators, and this year we partnered with three different artists to send NFTs to creators and they loved it. So for YouTube, figuring out what we can do in the creator economy and bridging the gap is key.
Now, some of the big tech companies have built strong moats in Web2, and are gradually watching what’s going on in Web3 and how they can get involved. And YouTube will build products around it, and as viewers and creators have more questions about Web3 products, YouTube will step in and take the time to provide solutions.
At the same time, I think the best part about Web3 is that it will not be centralized, it will be developed and built by everyone, which is the most inspiring part of this movement.
Piers: Yes, it is. Also I would like to know how all this has evolved and where and where games play in modern society, how will the digital and entertainment environment change in the future?
Ryan: For me, I’m amazed at how much the digital entertainment industry has changed, not to mention that now that everyone is involved in some way, people are starting to talk constantly about what the Metaverse is.
Not only did they discover entertainment and games, but new social identities and communities they liked. And games are indeed the number one form of entertainment for Generation Z, and the scope of development of game types has become wider and more inclusive.
Yan: You have gradually entered the field of encryption, how did you fall into this “rabbit hole”?
Ryan: I’m not very interested in DeFi applications like crypto, and it’s hard for me to have any real interest in cryptocurrencies, and it’s a gamble that pops into my head.
But where I really started to get interested in NFTs, like apps in a gaming environment, people want to have verifiable digital ownership, which is important to me. Also, I think some of the smartest people I know are in the field, which is fascinating in itself.
Piers: What resonates and excites you most about blockchain games?
Ryan: As a gamer, I like to spend my money on games that I care about a lot and want to get involved as soon as possible.Imagine I bought a skin that wasn’t going to be released again in the market, and as the game went on, so did my economy, and that’s where my fascination with this area really started, because you can see People share the same vision and work together to make it happen.
And when I put money in any game, especially a fairly large game, I want to be able to have some liquidity in that investment. If the game had some liquidity and resale value, I might be willing to invest more even if it was losing money.
Also what I’m most excited about is that besides Axie Infinity, people have seen a lot of high quality blockchain games.You’ve probably heard of a great game, Ember Sword, that’s really engaging and will really open up the user’s horizons in a more natural way. And I, as a Web3 gaming enthusiast, will continue to see more examples of this.
Yan: You have a deep understanding of the Web2 game field and a lofty vision for Web3. What elements do you think, like Web3 games, resonate most with traditional Web2 gamers?
Ryan: I think it’s also the open market and digital ownership aspects of it, and that’s what a lot of people are talking about, even though it’s technically possible in Web2, people aren’t doing it. Also, somewhat like the concept of an open economy, digital ownership has almost become a standard product feature in the minds of developers.
Yan: Based on your gaming background and what you’ve seen on the Web2 side, what do you think is still missing in the Web3 game and NFT scene, by making up to help it accelerate to the next level?
Ryan: I think there are currently some Web3 games or some NFT projects that require a bit of work for users to identify, because they may sell their NFTs just to raise money and the game will never go live. Like if a user paid $200 for an NFT to get into the game, but two months later, it’s only worth $6, or they can’t even have it, I do think we need better security.
Whether it’s a better UI, or some consumer-facing wallets or underlying technologies, etc. At the same time, I think people also need to be able to explore and take risks without judgment, and these are things that need to be perfected in blockchain games.
Yan: Do you think the most successful games in the future will have to eschew the cryptographic component, and people will come in and play without realizing there is an cryptographic element?
Ryan: I don’t think every game needs to be a game based on blockchain encryption, just like Minecraft doesn’t, like I want my son to be able to play this game easily without worrying about how to learn how to integrate Ethereum Deposit into his digital wallet and just go and enjoy the game itself and have fun.
And many people play games more for entertainment, they don’t need to be introduced to economics too much, and they don’t need to spend hours setting up their wallets before starting the game.
Next, we still have a long way to go, and we are now moving in that direction. Eventually, as the barriers to entry are lowered, these processes will also become smoother. At the same time, I also think that this is the fun of our continuous optimization. As this field continues to be opened to users, suddenly in the future, when people who just come in play blockchain games, they will be regarded as the native of encryption. residents without any violation.
Piers: I’m curious about your stance on DAOs, will there be active community governance in large-scale games in the future? Do you think there is a clear path for game users to make meaningful decisions about the future of gaming and its economy?
Ryan: For me, I’m generally optimistic about an innovative and evolving thing. I think in the future, in a community where there may be most people, if not all of them are game developers, then how to make decisions will have a corresponding layer of authority. People are interested in what products we develop and vote on them.
Piers: How is Web3 impacting the creator economy on YouTube and beyond?
Ryan: Indeed, Web3 opens up a lot of things in the creator economy. Like Axie Infinity games, where people earn from SLP or whatever they’re doing and keep introducing them to the community. Now I am also starting to think like an NFT practitioner, is there a way that gamers can participate in it like traditional artists.
Like having them create a skin and put it on the in-game NFT marketplace, like now anyone can create art and post it on OpenSea for trading, and I’d like to see the same for games.
Piers: What do you think about the regulation of games? At present, we do introduce a currency economy into the game. How to deal with a series of reporting requirements, distribution, compliance and other issues?
Ryan: As it starts rolling out in various countries, we should look at it from a macro global perspective, which will provide more stability and understanding of the market. It’s still in the wild west right now, and people don’t know how to touch it or interact with it. When regulation comes along, the first thing most of these governments need to do is understand it.
Only when you really understand it can you begin to formulate corresponding strategies for it. I think in the U.S. it’s going to continue to grow and it’s going to be a thriving ecosystem and economy. Although it will be very unstable at the moment, I really welcome it and hope to work with more like-minded people.
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/youtube-gaming-head-in-dialogue-with-delphi-digital-chain-games-web3-and-the-creator-economy/
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