Facebook announced last month that it will officially change its name to Meta. Its CEO Mark Zuckerberg introduced the upcoming meta universe passionately and promised: This world will “Like the world we live in now, it is very real, and details are everywhere.” “You can do almost anything you can imagine in the meta universe.” Then, Facebook released its concept video, introducing the future of the element. The appearance of the universe (including holograms for playing chess, holograms for attending concerts, holograms for working meetings). Not only that, the company also announced plans to hire 10,000 people to work on the project and spend $10 billion to invest in Reality Labs (the department responsible for the project). However, considering the previous “tragic fate” of Libra , will Facebook’s meta-universe road really be smooth sailing?
In fact, there is no specific definition for the meta universe. This term was coined by Neal Stephenson when he wrote the novel “Avalanche” in 1992. (And Neil Stephenson made it clear that he has nothing to do with Facebook.) But for developers and science fiction fans, creating an interconnected virtual world has always been the home of the Internet world. So what exactly will Mark Zuckerberg’s version look like? Is he really suitable for this project?
What do you think the metaverse of Facebook will look like?
Meta universe is a place where you can conduct social activities, leisure and entertainment activities, economic activities, and even develop your career online. Of course, if you want to be successful, you must master some very key points. First of all, you must have something open source-no company is big enough to create everything you want in the meta-universe. Second, it must be interoperable-things in one meta-universe must be able to interoperate with things in another meta-universe.
In fact, in the development process of Metaverse, economic incentives are necessary. Just as the current NFT and cryptocurrency have become tradable assets, I think a successful metaverse also needs a profit model. If you have purchased a Chanel bag, you can also use it as an NFT in your own meta-universe. If I were a Ferrari manufacturer, I would definitely consider how to protect my intellectual property rights. Users must purchase a Ferrari offline before they can show their Ferrari in my metaverse or my Tinder profile. Such an approach can create many opportunities for interaction and wealth creation in the meta-universe.
In fact, Facebook has spent 10 billion US dollars to quell the previous turmoil. In the short term, it may shift the focus of the entire society. This gives Facebook the opportunity to talk about the metaverse without accepting accusations of rebellion and teenage depression. It gives Mark Zuckerberg the opportunity to talk about the metaverse, instead of saying:
“Hi, I am the CEO of Facebook and I am destroying the world.”
However, Facebook’s meta-universe may still not work.
Why is it possible that Facebook’s meta-universe may not work?
For decades, people have been talking about the future, but no one can guess what the real future looks like. The question now is, why do we pay attention to this focus again? In the final analysis: if there is a meta-universe, we save our assets here, and we are in intrigue interaction, and the relationship between all people is controlled, then the person who controls the meta-universe can be said to be the closest to science. God’s stuff too. Now, the reason why the idea of the metaverse has attracted so much attention is that everyone is frightened by the idea of the god of science named Mark Zuckerberg.
All of this makes people feel very uncomfortable. Today most people still live in a capitalist society-money is supreme. The people with the most choices in the world, especially those like Jeff Bezos, Elon Musk, and Mark Zuckerberg, either want to leave the earth or create a different universe on this planet. “We don’t want to improve this world, but we want to go to a different world.” This sounds a bit empty and strange.
Will Mark Zuckerberg become our god of science?
The answer is no. In fact, Facebook’s meta-universe has already been played as soon as it was launched. Regarding the experience of augmented reality (AR) or virtual reality (VR), people have actually made a basic mistake, which is to simply regard the visual experience as the entry point into the meta-universe. Mark Zuckerberg said: “Imagine your friends are attending a grand concert all over the world, you can also join them.” So, if I receive a text message from a friend saying that he is in a shopping mall, movie or school, should I immediately take out my portable Oculus (virtual reality device) on my head and join them, regardless of my own business? NS? This is meaningless. In fact, Oculus is not a wearable device. Once you have this kind of equipment, people will become alienated. This kind of bulky, disgusting, and self-expression thing should never be adopted on a large scale.
Now, the sound experience seems to be more popular than the visual experience. Oculus can sell 2 or 3 million devices each year, while Apple sold 110 million AirPods last year. People even wear AirPod when they are not using it. Someone can already say, “Hey, I’m at a weekend concert in Prague, listen to this.” AirPod allows people to enjoy the auditory feast anytime, anywhere. Looking to the future, Apple may also install a smart camera on AirPods, so you can see anything other people see on their AirPods. This is why Apple has enhanced display access, and the App Store is the closest thing to the meta-universe. Although the device is slightly cumbersome, all your applications run on one system, so there is a certain degree of interoperability, and your mobile phone is an operating interface.
Finally, if you are trying to build a new universe with its own rulers and gods, then you will definitely hope to do this through a more democratic company. Unlike Facebook, Apple does not divide stocks into two categories. From this point of view, Apple is more democratic. At least people would not think that Apple’s operators are anti-social.
Facebook has nearly 3 billion users. Shouldn’t it be something to do with so many users?
In fact, Facebook is very fragile, which is caused by its inability to control terminal distribution. No matter how much Mark Zuckerberg spends on lobbying, and no matter how charming Shirley Sandberg (COO of Facebook) is, every Facebook user who uses the iOS system can opt out of Facebook, so that Will not be tracked. It is worth mentioning that the increased shareholder value of LVMH Group and Apple has surpassed almost any company in Europe or even any company in the world because they both decided to control terminal distribution rights and opened approximately 700 stores respectively. They decided not to sell their brands to Macy’s or CompUSA. Mark Zuckerberg also realized this. For a long time, he has been trying to figure out the distribution situation. Previously, Facebook launched mobile phones and Portal devices, and now they have spent a lot of money on Oculus. I guess Tim Cook would like to tease Oculus like this:
“Do you want to be followed by Mark Zuckerberg? Do you want to quit?”
To be honest, Mark Zuckerberg and Facebook are not innovators, at best they can be regarded as outstanding acquirers. Their only innovation is their core product, Facebook. Just when I thought that Facebook would continue to cultivate their social network platform and digital currency Libra, Mark Zuckerberg gave me a “surprise”. He would directly invest US$10 billion to increase the development of virtual VR headsets. , Allowing Facebook to accelerate its entry into the “meta universe”.
Mark Zuckerberg’s idea of transforming Facebook into a meta-universe company has been around for a while. This is obviously the result of his careful consideration, but it still feels a bit sudden when he announces his decision. Facebook acquired Oculus in 2014, so how will they continue to develop the VR business today?
It is true that the idea of the meta universe has been around for some time, but it is not accidental that Facebook chose to announce the news at this time. Just a few weeks ago, former Facebook employee Frances Haugen revealed in an interview with “60 Minutes” in the United States that Facebook used algorithms to amplify hate speech for profit. Some people may think that the time for them to announce the transformation is very timely, but I think they can actually continue to carry out their business in many ways, such as cleaning up Facebook and Instagram, which will usher in various new opportunities for them. Although it is a good decision to change direction, it has to be said that Metaverse is not unique to Facebook.
When the Internet first appeared, the retail industry envisaged that virtual avatars would replace people to buy things in physical stores and then pay at the cashier. This is actually a very stupid idea and it doesn’t make any sense. In fact, things like this have already appeared now. Think about the virtual avatars in the web conference, don’t you feel very indifferent? I don’t know what constitutes a failure and what constitutes a success in terms of capital expenditure; perhaps Facebook’s investment of $10 billion in Metaverse is correct. If it can change the public opinion’s assessment of Facebook in the past few months, it might be worth it.
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/will-facebooks-metaverse-end-up-the-same-as-libra/
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