Who will save the tourism industry under the epidemic? Unlock the new gameplay of Xi’an “Cultural Tourism Metaverse”

The Metaverse is on fire, but what exactly is it? What are the landing scenarios? Where is the user? What is the business model? With these questions in mind, Babbitt will open the “Super Experience Officer” column today to explore the endless potential of the Metaverse Circuit through immersive experience.

Virtual people, digital collections, XR hardware equipment, games, social education, cultural tourism, medical treatment… You are responsible for recommending products, we will handle the experience, contact us, and let more people see you.

On November 18, 2021, the Zhangjiajie Metaverse Research Center was established, which is considered to be the first scenic spot in the country to set up a Metaverse Research Center.

Who will save the tourism industry under the epidemic? Unlock the new gameplay of Xi'an "Cultural Tourism Metaverse"

At that time, this picture was forwarded by many media, and netizens commented: This is obviously a landmark event in which the hot “Metaverse hype” has reached its peak: It is understandable for a technology company to claim to be a Metaverse. What kind of Metaverse do you do in a scenic spot? , are you not following the trend?
In fact, before Zhangjiajie became a “laughing stock”, the exploration of the cultural and tourism Metaverse was already on the way, but the public did not know it.
In October 2021, an explosive news spread in the two “unrelated” fields of Metaverse and Cultural Tourism.
The news said that Xi’an Qujiang Datang Evernight City is preparing a Metaverse project called “Datang Kaiyuan”. They want to build a digital construction sand table of Chang’an City according to the real scale, and construct a virtual ancient Chang’an City!
Those who have been to Qujiang Datang City that never sleeps know that this is a large-scale offline tourist attraction with Tang culture as the background and Tang style elements as the main line, and a consumer paradise that integrates eating, drinking and entertainment.

Picture: Real scene of Datang City that never sleeps

Picture: Real scene of Datang City that never sleeps

So how can the virtual “Datang Kaiyuan” Metaverse play? According to the news, it can make the virtual and real world interact through online and offline linkage. For example, new technologies such as NFT and Metaverse can create a large number of new consumption scenarios, and can also drive the development of the real economy such as offline attractions.
This project is jointly built by Xi’an Qujiang Datang Evernight City and Xi’an Digital Lightyear Software Co., Ltd. The latter is jointly established by Taiyi Group and Qujiang Wentou (Datang Evernight City belongs to the company), which has full authorization for the development of Datang Evernight City NFT, Metaverse, and related derivatives.
It can be seen that Xi’an Digital Lightyear should be the real master of the “Datang Kaiyuan” Metaverse. In addition, Xi’an Digital Lightyear has also pulled two domestic IP teams, “Mingchengjing United Taixue” and “Shituguan”. The former is a digital ancient architecture team, and the latter is a team that does literature and history science popularization with historical maps as the core. Previously, the two teams recreated the Tang Dynasty’s imperial palace, Daming Palace, in Minecraft.

Figure: Screenshot of Daming Palace MC building video

Figure: Screenshot of Daming Palace MC building video

If you are interested, you can go to station B to see what this virtual Daming Palace looks like. If you want to visit this Daming Palace from a first-person perspective, you must enter the famous sandbox game “Minecraft”.

Now, 4 months have passed since this news release. Has this replica Chang’an City been built? The answer is no, but this project is a work in progress.
In December 2021, the project was officially named “Datang Lingjing”. Officials say that when it comes to virtual worlds, there are Decentraland and Sandbox overseas, Baidu “Xiyang” and NetEase “Yaotai” in China, and Datang Lingjing is an emerging thing based on traditional culture.
According to the conception, the Metaverse of the Tang Dynasty Spirit Realm will reproduce the ancient capital of the thirteen dynasties Chang’an, including buildings such as the Imperial Palace, the East-West Market, and the 108 Square. With the support of NFT and blockchain technology, it reproduces the prosperous landscape and graceful atmosphere of the Tang Dynasty a thousand years ago.

Who will save the tourism industry under the epidemic? Unlock the new gameplay of Xi'an "Cultural Tourism Metaverse"

Figure: The “Metaverse” created by Decentraland

Who will save the tourism industry under the epidemic? Unlock the new gameplay of Xi'an "Cultural Tourism Metaverse"

Figure: Tang Dynasty-style buildings built by players in “Minecraft”

This Datang Metaverse will gradually improve functions including public facilities and economic systems, and will also provide gameplay such as social interaction, development, plot, and tasks.
However, it will not be a simple online virtual game, it will be rooted in the offline business scene of Datang Never Sleeping City, providing users with a completely immersive experience. This means that Datang Lingjing itself has its own digital business form, and at the same time, offline consumption may also be transformed into virtual world props.
Seeing this concept of “Datang Metaverse”, it really makes people applaud. This is an open world game with a real history as the skeleton. It is exciting to think about it. It should be much more fun than Decentraland.Imagine, after logging in, not only can you experience the prosperity of Chang’an City a thousand years ago, but you can also “drink and write poetry” with the virtual Li Bai. This is much more fun than the simple “one-day tour of Xi’an” now.
Although the Datang Spirit Realm has not yet fully landed, a lot of information can be seen from the official public account. I have to say that as a cultural tourism Metaverse project, the gameplay of Datang Lingjing is eye-opening and a bit “wild”.
At present, the Datang Spirit Realm project party has done two things.
First thing, release digital collections.
Starting from December 2021, Xi’an Digital Lightyear has begun to issue exclusive architectural collections based on the alliance chain platform “China Tourism Chain”. These architectural collections have exact spatial coordinates in the Metaverse of Datang Lingjing, and owning digital collections is equivalent to He has his own architectural space in the Tang Spirit Realm and becomes a real inhabitant of this Metaverse. In the follow-up, with the development of Datang Lingjing, digital real estate holders can rest in their own buildings and place other digital collections.

Who will save the tourism industry under the epidemic? Unlock the new gameplay of Xi'an "Cultural Tourism Metaverse"

Figure: Datang Lingjing’s exclusive digital collections of buildings currently sold

Who will save the tourism industry under the epidemic? Unlock the new gameplay of Xi'an "Cultural Tourism Metaverse"

Figure: Building layout provided by Datang Lingjing

Although the name is a digital collection, it is more of a land in Decentraland.
Judging from the content of the official account, they have released multiple phases of construction and real estate collections. From the small program used to distribute these collections, it can be seen that the price varies from 1800 RMB to 3500 RMB depending on the area of ​​the house. , In addition, the successful purchase also requires the points Tangbao of its platform.

Who will save the tourism industry under the epidemic? Unlock the new gameplay of Xi'an "Cultural Tourism Metaverse"

Figure: Zhaoling Six Horses Digital Collection

In addition, through some festival activities, they also released digital collections including Zhaoling Liujun, Datang Laba Porridge, and Mysterious Seeds. Take this mysterious seed as an example. Officials claim that users can cultivate it into digital vegetation in the future Datang Spiritual Realm, which may eventually grow into ginkgo, willow, locust, poplar and so on.
The second thing is that they are creating the gameplay of the virtual world of Datang Lingjing.
As can be seen from the latest promotional video, the official has built a “building system” gameplay for this world. Similar to the Shahe game “Minecraft”, Datang Lingjing attempts to provide digital molds such as foundations and ladders, and players can build themselves on this. virtual home.
At present, this system cannot be experienced, but some basic situations can be seen from the promotional video.

Who will save the tourism industry under the epidemic? Unlock the new gameplay of Xi'an "Cultural Tourism Metaverse"

Figure: The “Building System” gameplay in the Datang Lingjing promotional video

Who will save the tourism industry under the epidemic? Unlock the new gameplay of Xi'an "Cultural Tourism Metaverse"

Figure: The virtual world presented in the Datang Lingjing promotional video, but it clearly states that DEMO does not represent the final product

In general, the Datang Lingjing project has the endorsement of “Xi’an Qujiang Datang Evernight City Culture and Commerce Co., Ltd.”, with the help of the super IP of Datang Evernight City, and has a lot of imagination.
Today, many cultural and tourism scenic spots are eager to use the “Metaverse” to build new consumption scenarios and new play experiences, such as immersive scenarios, VR experience halls, AR roaming, 5G theaters, and more. These can be seen as a further extension of the digital transformation of the cultural tourism industry.
In contrast, the Tang Spirit Realm is more in line with our imagination of the Metaverse. For example, digital collections based on blockchain technology are played.
However, judging from the current landing situation, the Datang Spirit Realm cannot be experienced like a virtual world like Baidu Xirong or Decentraland, and the gameplay is just a vision and imagination. In addition, the Datang Lingjing mentioned in its external publicity content can be combined with the offline business scenarios of Datang Never Sleeping City, so as to open up online and offline channels and create more business models and consumption scenarios. This piece is still in the storytelling stage.
It is worth noting that Datang Lingjing is similar to the digital collection model of digital real estate such as land, which is likely to have regulatory risks. Major digital collection distribution platforms such as WhaleTalk and Magic Nucleus are emphasizing restrictions on secondary market transactions. For example, WhaleTalk needs to be held for 180 days before it can be transferred. However, it only takes 30 days for the exclusive architectural digital collection of Datang Lingjing.

Who will save the tourism industry under the epidemic? Unlock the new gameplay of Xi'an "Cultural Tourism Metaverse"

Figure: NFT digital collection Yinhu issued by Datang Never Sleeping City

In fact, in addition to the Metaverse of Datang Lingjing, the Datang Evernight City Scenic Spot has also released many NFT digital collections. Especially at the end of 2021, it released a set of 3D “Datang Kaiyuan” series of digital products on the whale finder APP, which are the landmark buildings of Xi’an Small Wild Goose Pagoda and Bell Tower, each with a limited number of 10,000 copies, priced at 19.9 yuan, and sold out in seconds.

Who will save the tourism industry under the epidemic? Unlock the new gameplay of Xi'an "Cultural Tourism Metaverse"

Figure: Datang Kaiyuan Digital Collection

The official account of Datang Never Sleeping City said: “Digital cultural and creative not only opens up a new track for cultural and tourism enterprises, the combination of cultural tourism and digital industry also ushered in a comprehensive upgrade of the cultural and creative industry, leading the trend of people’s cultural consumption. , is the interaction and resonance between traditional culture and the present.

Who will save the tourism industry under the epidemic? Unlock the new gameplay of Xi'an "Cultural Tourism Metaverse"

Image: A scene based on Zhangjiajie in the movie “Avatar”

Looking back at Zhangjiajie Metaverse Research Center, this is really no joke. Previously, a large part of the magical world built by the movie Avatar was based on the magnificent scenery of Zhangjiajie, so we may imagine whether Zhangjiajie can create a virtual world like Avatar, or a digital simulation of natural landscapes. However, tourists only need to Bringing VR equipment, can you get the experience of flying in the mountains? Even team up with other tourists to participate in a battle to defend natural resources.Combining real tourist attractions with virtual experiences is very much in line with today’s consumption trends.

Isn’t the Cultural Tourism Metaverse very imaginative?

Experience sensory experience:

1. The tourism industry has been hit hard by the epidemic, which has caused great headaches for local governments. Taking Hangzhou, where the author is located, as an example, the roadside news agency reported that the city leaders are thinking about how to attract more tourists to the West Lake. The appearance of the Metaverse makes people shine. , If super IPs like West Lake and Zhangjiajie are made into cultural tourism Metaverse products, people can play, experience, interact and consume. It’s great to think about.

2. In 2022, scenic spots and museums will release digital collections one after another, and consumers will flock to them, thinking that they will sell them dozens of times, or even hundreds of times. There is a lot of regulatory uncertainty in the secondary market transactions of digital collections. In the past two days, WeChat has blocked the distribution of digital collections on a large scale. How to properly treat digital collections? Please treat them as cultural and creative derivatives, not investment products.

3. It is not easy to build a logical self-consistent Metaverse. META, Baidu, and NetEase can only make a rough demo, and the experience is not as good as expected. The concept of the Metaverse Scenic Spot is very beautiful, and the story is very pleasant, but can consumers continue to pay in the end? Still want the product to be excellent!

Write at the end:

Virtual humans, digital collections, XR hardware equipment, games, social education, cultural tourism, medical treatment… What Metaverse products do you have, let’s get the experience and let more people see you.

Posted by:CoinYuppie,Reprinted with attribution to:https://coinyuppie.com/who-will-save-the-tourism-industry-under-the-epidemic-unlock-the-new-gameplay-of-xian-cultural-tourism-metaverse/
Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.

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