The whole world seems to be talking about the “metaverse”.
Nowadays, the concept of Metaverse has detonated the market, and international technology giants such as Microsoft, Google, Huawei, Tencent, ByteDance, etc. have poured into the Metaverse, and linked with the “Metaverse” to become a public wealth code. It is worth noting that Apple uses AR glasses and mobile phone ecology to enter the metaverse in the field of pan-entertainment. Who will be the biggest beneficiary?
Metaverse takes hold
The term Metaverse first appeared in the American science fiction novel “Avalanche”. It is a collection of virtual time and space. The immersion of the environment, a digital living space with a new social system.
As a comprehensive integrated application of multiple digital technologies, the metaverse scenario needs to achieve breakthroughs in individual technologies such as XR, digital twin, blockchain, artificial intelligence, and the comprehensive application of multiple digital technologies from concept to actual implementation. Technological synergy promotes the sustainable development of Metaverse.
In March 2021, the listing of the sandbox game platform Roblox made the concept of Metaverse detonate the market, and the market value of nearly 40 billion US dollars opened up the imagination of the “Metaverse” industry. Immediately after, international giants such as Meta, Microsoft, Google, Huawei, Tencent, and ByteDance built the XR ecosystem and poured into the Metaverse, which was immediately linked to the “Metaverse” as a public wealth password.
Driven by this new outlet, extended reality equipment (XR) has become a key device for connecting the virtual and reality portals of the Metaverse. XR is the combination of real and virtual through computers, which is a general term for technologies such as VR, AR and MR.
At present, the choices of giants are inseparable from the current Alibaba and Baidu layout related ecosystems in the XR field. Alibaba’s XR entrance lies in future shopping, while Baidu’s VR browser has been expanded from a single app application to an ecological gathering place for VR projects.
How did Apple get in?
How can the Metaverse lack the presence of Apple. According to a report by Tianfeng International analyst Guo Mingqi, Apple will launch an AR headset in the fourth quarter of 2022, and the Apple AR headset will be equipped with a flagship chip with performance comparable to the M1 and a Sony 4K Mirco OLED display. The Apple AR headset requires real-time optical processing of 6-8 lenses, and the computing power is much higher than that of the iPhone, so a Mac-level processor is used. The AR headset will be powered by two chips, a high-end Mac-level processor, and a mid-to-low-end chip.
Ma Tianyi, an analyst at Metaverse of Minsheng Securities, told Jiwei.com that Apple has been leading the global sales of mobile phones and other hardware products for a long time, and Metaverse Apple will definitely not be absent, perhaps just waiting for an opportunity to accumulate wealth.
For VR/AR, Apple obviously has a long history of foreshadowing. According to the survey, compared with the iPhone, Apple has been preparing AR headsets for more than ten years. Data shows that since 2010, Apple has applied for more than 2,000 AR/VR-related patents; Apple has invested in or acquired more than 20 AR/VR business companies, covering fields such as bionic chips, ultra-wideband chips, sensors, Micro LED screens, Optical guided waves and spatial sound field technology that can be tracked and positioned.
So what kind of metaverse will Apple create? After all, with the help of the ecology formed by AR glasses and mobile phones, Apple has accumulated enough capital to enter the metaverse. The Apple AR headset will focus on gaming, media consumption and communication. This has a high degree of coincidence with the vision of the Metaverse. Industry insiders believe that Apple’s metaverse will be pan-entertainment, accessible to users every day. Like the iPhone and Apple Watch, Apple is building AR headsets into a consumer electronics product that people use every day.
Apple wants to lead the VR/AR industry once again. Guo Mingqi said in the media that compared with competitors, Apple’s AR head display has three advantages: Mac-level computing power, independent operation without Mac or iPhone, and support for a wide range of applications. It is expected that AR glasses will be available by 2025, and Apple’s goal is to have AR/VR devices replace the iPhone 10 years later. According to the current iPhone users over 1 billion, this means that Apple will sell at least 1 billion AR/VR devices within 10 years. Due to the high interest in the metaverse concept, the Apple brand comes with a halo of IP that will likely sell better than the iPhone.
Who is the biggest beneficiary?
Guo Mingqi predicts that Apple’s MR/AR product blueprint will be divided into three stages: head-mounted products in 2022, glasses-type products in 2025, and contact lens-type products in 2030-2040. The Shenwan Hongyuan Research Report also said that in 2022, Apple’s AR/VR glasses may be “matched” with the iPhone 14. If the judgment is true, then the Apple industry chain in 2022 is worthy of attention.
The “Golden Decade” of the iPhone has created the growth myth of a large number of “fruit chain” companies, including Foxconn, Pegatron, Quanta Computer and so on. The industrial chain links of the VR/AR industry are generally similar to those of smartphones, including hardware, software, content production and distribution, and applications and services. The main difference is that smartphone applications are oriented to individual consumers, while VR/AR does not include individual consumers. In addition, it also penetrates into applications in all walks of life, so the application link is relatively complicated.
As VR/AR reshapes the future, Goertek may become the biggest beneficiary of Apple’s metaverse layout?
According to the forecast of iiMedia Research, the global consumer virtual reality (VR) market is expected to exceed US$5 billion in 2023. It is also estimated that in 2030, the market size of China’s VR/AR entertainment consumer applications will reach 14.697 billion yuan, followed by the game market size will reach 11.431 billion yuan.
Image source: Huaxi Securities Research Report
As one of the giants participating in the construction of “Metaverse”, Goertek has exclusively produced terminal equipment such as PS, Oculus Rift, Quest 2, and Pico by combining its industrial advantages in the field of acoustics and optical design, and is in a leading position in the industry. At present, Goertek’s mid-to-high-end VR headset shipments account for 70% of the global total. In the eyes of the outside world, this has become the biggest highlight of Goertek’s performance, and it is also one of the explosive points in the future.
Guotai Junan analyst Wang Cong told Jiwei.com that GoerTek’s net profit in 2021 is expected to reach 4.24-4.53 billion yuan, a year-on-year increase of 49%-59%. In particular, the accelerated penetration of XR products will benefit the company deeply. From 2021 to 2025, the compound annual growth rate of global VR product shipments will reach 41.4%. Goertek has the ability to integrate components and complete machine assembly, and will benefit from the rapid growth of VR/AR/MR product demand in the future.
Goertek, which has entered Apple’s “supply chain” in the field of Airpods before, can take advantage of the Metaverse Dongfeng this time to take over Apple’s VR business? If so, Goertek will become a new beneficiary of Apple’s metaverse layout. After all, its ambition to sell at least 1 billion AR/VR devices within 10 years requires the help of foundries.
Moreover, not only Apple, it is reported that major VR brands such as Google and Huawei will seek cooperation with GoerTek in the future.
Although it seems promising, it should be noted that, on the one hand, whether the commercialization of the metaverse can be realized with the help of VR is still unknown. Although the metaverse is gradually approaching, it is certain that there is still a long way to go. On the other hand, it is reported that old teammates such as Foxconn, Pegatron and Quanta are also actively fighting for Apple’s VR assembly orders. In addition, entering the fruit chain is not a once-and-for-all thing. Apple has staged numerous scenarios such as changing suppliers and killing chickens and monkeys. How many cups can Goertek share in the Apple Metaverse feast?
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