Where do Chinese encryption practitioners learn industry knowledge? We received over a thousand questionnaires

Over 70% of Chinese encryption practitioners are resident in China, and the main channels for obtaining information are Twitter and information media. 

Written by: Winkrypto

1. Background of the research

From June 1st to June 30th, 2022, Winkrypto launched a market research on “Reading/Interaction Habits” mainly for the core groups of the Chinese encryption industry. This survey received positive feedback from industry insiders, and a total of 1035 valid questionnaires were collected.

This questionnaire has two parts, qualitative and quantitative. It is divided into limited questions and open questions. It sets relevant options such as language, platform channels, media attention ranking, community participation, institutional attention, and KOL attention. It is hoped that it can objectively depict the Chinese encryption industry crowd. to clarify the changes and status quo of the industry structure and user behavior after the market tightens regulation.

Second, the survey population profile

1. The permanent residence of the research group

Where do Chinese encryption practitioners learn industry knowledge? We received over a thousand questionnaires

Chinese encryption practitioners are mainly based in China, accounting for 75.3%.

Where do Chinese encryption practitioners learn industry knowledge? We received over a thousand questionnaires

Domestically, crypto practitioners are mainly located in Shanghai and Beijing; overseas, Singapore has a relatively high proportion, which is consistent with the destinations we observed for domestic crypto practitioners to relocate.

2. Age of the research population

Where do Chinese encryption practitioners learn industry knowledge? We received over a thousand questionnaires

Most of the crypto practitioners are young, with 38.6% under the age of 29, and nearly 90% under the age of 40.

3. The company and occupation of the research group

Where do Chinese encryption practitioners learn industry knowledge? We received over a thousand questionnaires

Where do Chinese encryption practitioners learn industry knowledge? We received over a thousand questionnaires

This survey covers project parties, investment institutions, media/self-media/KOLs, exchanges and industry service organizations in the crypto industry chain, and covers founders, business market personnel, technicians, and individual investors in terms of occupation. , researchers/investment managers, journalists/editors, etc., which are extensive and representative.

4. Amount of cryptocurrency investment of the survey population

Where do Chinese encryption practitioners learn industry knowledge? We received over a thousand questionnaires

This questionnaire is mainly aimed at the core people in the industry who have been in the industry for a long time. From the perspective of cryptocurrency investment, 66% of the respondents have an investment amount of more than 100K USD. The distribution of the characteristics of the population in this survey is obviously different from that of the entire Chinese crypto industry audience. , belong to the core practitioners of the industry, and the characteristics reflected should also be different. It reflects the mainstream and authoritativeness of the opinions of this questionnaire from the side. It also needs to be emphasized that the summary of this survey only represents the characteristics of this part of the population.

3. Encryption Investment Learning Channel Report

1. Which language to choose for daily access to blockchain information

Where do Chinese encryption practitioners learn industry knowledge? We received over a thousand questionnaires

From the perspective of language choices for obtaining blockchain information, Chinese and English dual options account for 59%, indicating the borderless nature of the encryption industry and the mainstream influence of English information.

2. Which channels are commonly used to obtain blockchain information?

Where do Chinese encryption practitioners learn industry knowledge? We received over a thousand questionnaires

Note: The priority calculation method is to assign points according to the ranking (for example, the first place in the questionnaire will be assigned a score of 5, and other rankings will be assigned in descending order), and the total score will be obtained for each questionnaire. The sum is the priority, and those with higher scores have higher priority.

At present, the priority of obtaining information from Twitter ranks first, while the WeChat platform commonly used in Chinese in China ranks third.

3. Frequently read blockchain Chinese media / self-media

Where do Chinese encryption practitioners learn industry knowledge? We received over a thousand questionnaires

Note: The priority calculation method is to assign points according to the ranking (for example, the first place in the questionnaire will be assigned a score of 5, and other rankings will be assigned in descending order), and the total score will be obtained for each questionnaire. The sum is the priority, and those with higher scores have higher priority.

From the perspective of blockchain Chinese media/self-media preference, Block Rhythm, Planet Daily, and Chain Catcher are in the top three in terms of brand influence, and “Foresight News”, which has been established for less than half a year, is in the top four, which is worthy of attention.

4. Frequently read blockchain English media

Where do Chinese encryption practitioners learn industry knowledge? We received over a thousand questionnaires

Note: The priority calculation method is to assign points according to the ranking (for example, the first place in the questionnaire will be assigned a score of 5, and other rankings will be assigned in descending order), and the total score will be obtained for each questionnaire. The sum is the priority, and those with higher scores have higher priority.

In terms of the priority of English-language media for blockchain, Coindesk, Cointelegraph, and Messari are among the top three, and the first two have obvious advantages.

5. What community interactions do you mainly focus on/participate in on a daily basis?

Where do Chinese encryption practitioners learn industry knowledge? We received over a thousand questionnaires

Note: The above is a word frequency graph. Based on all the answers, do Word Cloud Generator word frequency analysis, and high-frequency words will be displayed prominently.

As shown in the word frequency graph, except for channel words, there are few other high-frequency words, and the concentration is low. The main channels of the community are: WeChat, Telegram, Discord, Twitter; and the community themes are very scattered, mainly involving media-based communities, project official communities, DAOs, etc. The word frequency of the previous shouting community is not obvious, mainly It is related to the independent judgment tendency of the research population.

6. Daily attention or follow-up of the opinions of domestic investment institutions

Where do Chinese encryption practitioners learn industry knowledge? We received over a thousand questionnaires

Note: The mention rate is the number of mentions of each institution in the research report divided by the total number of samples.

IOSG is mentioned most frequently by domestic investment institutions, with a mention rate of 21%, followed by Hashkey and FENBUSHI. There is a big gap with foreign investment institutions in terms of the overall mention rate.

Nearly 30% of the respondents indicated that they do not pay attention to domestic investment institutions, but mainly pay attention to the opinions of foreign investment institutions. From the perspective of industry influence, in the encryption industry, foreign investment institutions occupy a relatively dominant position.

7. Daily attention or tracking of the opinions of foreign investment institutions

Where do Chinese encryption practitioners learn industry knowledge? We received over a thousand questionnaires

Note: The mention rate is the number of mentions of each institution in the research report divided by the total number of samples.

The most frequently mentioned foreign investment institutions are A16Z, mentioned by nearly 54% of the surveyed population, with obvious advantages, followed by Paradigm, Binance Labs, and Multicoin, with a mention rate of about 20%.

8. Which KOLs do you follow or track on a daily basis?

Where do Chinese encryption practitioners learn industry knowledge? We received over a thousand questionnaires

Note: The above is a word frequency graph. Based on all the answers, do Word Cloud Generator word frequency analysis, and high-frequency words will be displayed prominently.

Where do Chinese encryption practitioners learn industry knowledge? We received over a thousand questionnaires

Note: The number of mentions, the total number of times each KOL was mentioned in the research report.

There are 1035 questionnaires, and 2228 KOLs are mentioned. The top 10 are mentioned 566 times. The first two mentions can reach about 10%, and the concentration is not high. To the tenth KOL, the number of mentions Only 24 times, the mention rate is 2%. Combined with the word frequency map display, the KOL concerned are relatively scattered.

9. Which tracks are you focusing on at this stage, and which KOLs do you pay more attention to?

Where do Chinese encryption practitioners learn industry knowledge? We received over a thousand questionnaires

Note: The reference rate is calculated by dividing the number of mentions of each institution in the research report by the total number of samples.

In terms of the mention rate of the track, the top five are: NFT, DeFi, infrastructure, Metaverse, and DAO.

Where do Chinese encryption practitioners learn industry knowledge? We received over a thousand questionnaires

According to the list of KOLs concerned about each track by the research crowd, because the list is scattered, no concentration or word frequency analysis is performed, and it is listed here for reference (searchable use).

Summarize

1. Survey population: From the statistics of the questionnaire distribution and questionnaire recovery data, this survey is mainly aimed at the core population in the encryption field, showing the characteristics of high-net-worth individuals, which are different from the characteristics of the entire encrypted population. It must be specially explained here to avoid misleading . The behavior analysis of high-net-worth core groups has leading and demonstrative significance in communication. This is the original intention of our selection of core groups for research, for the purpose of industry exploration and thinking, hoping to contribute to everyone’s future exploration in the industry.

2. Strengthening the discourse power of English channels: From the perspective of the proportion of English reading, the influence of foreign investment institutions, and the influence of English media, English information sources have a dominant influence in the encryption industry.

3. The status of traditional blockchain media has weakened: Currently, the media/self-media ranks second in the platform channels. From the original questionnaire, more crypto practitioners will directly pay attention to the project party’s information release channels or communities such as Telegram and Discord , trace the root of the information source, understand the first-hand information, and maintain the tendency of independent judgment.

4. The influence of the community and KOL is fragmented: Judging from the participation of the community and the attention paid to KOLs by the research group, except for a very few opinion leaders, the concentration of the community and the KOL concerned is not high, and it is even more likely in different tracks. Different KOLs are subdivided, and the survey population has a strong tendency to maintain independent and objective opinions.

Posted by:CoinYuppie,Reprinted with attribution to:https://coinyuppie.com/where-do-chinese-encryption-practitioners-learn-industry-knowledge-we-received-over-a-thousand-questionnaires/
Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.

Like (0)
Donate Buy me a coffee Buy me a coffee
Previous 2022-07-21 10:54
Next 2022-07-21 10:56

Related articles