When Tudou meets blockchain, what can blockchain do for agriculture

From Caoxian County, Heze, Shandong Province all the way to the north, two hours drive to Xin County. No Internet celebrities go there specifically, but the county is very busy every day, with countless large trucks coming in evenly, loaded with various vegetables and sent to the whole country.

With an annual output of 5.2 million tons of fruits and vegetables in Xin County, it is regarded as the “first vegetable county in China”, but when vegetables leave the county seat, they become lost children. Farmers cannot know what they are in a certain city, how much they were sold in the end, and what to order next time.

Consumers don’t care about things that farmers don’t know. But people who go to the vegetable market to buy vegetables want to know how fresh the bunch of vegetables is, where they are produced, or even if they have no medicine. Asking these things, the sayings in the farmers’ market are not reliable.

Agricultural products are the rigid need for human survival, and the blockchain is the future of the data world. The two are bound to intersect. The answer to long-standing agricultural problems such as price regulation, planting forecasts, and commodity traceability may lie in this decentralized ledger.

Potatoes on the “chain”

Every potato in the future may have a two-dimensional code “identity card”-at least now the potato from Dingxi, Gansu already has it.

Through this “identity card”, consumers can know when the potato in hand was harvested and shipped to the city. In addition, the production file information of this potato from the beginning of cultivation will be retained. From when to fertilize or water, to where to quality inspection and packaging, this information will be clearly displayed after scanning the code. The “chain” on Dingxi Tudou is Tencent’s Anxin platform.

On August 5th, Tencent Security officially released its new strategic product, Tencent Anxin Platform, based on its experience in confronting black and gray products and the precipitation of its security capabilities. Dingxi potatoes and Xinxian vegetables are two examples.

When Tudou meets blockchain, what can blockchain do for agriculture

The potato planting area in Dingxi City has reached more than 2.8 million mu, with a total output of 4 million tons. But behind the huge production data, farmers still need to use the most primitive methods to collect data one by one in the fields. The general status of farmland in China is that before agricultural products arrive at the quality inspection equipment, a quality inspector or farmer needs to fill in the form every day. After the filling is completed, the form is stored in the form and then entered into the system. This means that whether it is the soil or the pests Well, the information is fragmented. And because there is no unified supervision platform, some vegetables of substandard quality will enter the circulation market, which will invisibly hurt the brand value of the agricultural product origin.

Tencent’s Anxin Platform has established an information management platform for Dingxi Tudou that includes the origin code to the product packaging identification, and generates a unique traceable “ID card” for each potato.

Shandong Xin County, after connecting to Tencent’s Anxin platform, built a vegetable traceability system in Xin County, and took the price traceability of vegetables circulating into the market as the core link to build a price monitoring platform. Through big data, block chain and artificial intelligence technology, make price analysis and forecast of vegetable prices in Xinxian County, and provide help for future planting strategies.

In addition, Tencent’s Anxin platform has been launched in many provinces and cities across the country. According to Yang Guangfu, vice president of security at Tencent, Tencent’s Anxin platform is currently involved in agriculture, logistics, medicine, energy and other industries. It has accumulated more than 15 billion connected products, 3 billion code scans, and 2.1 million connected shops.

In the age of industrial Internet, production-oriented enterprises gradually move to the front of the stage and talk directly with consumers. However, in the sales process, pain points such as counterfeit goods, data islands, and supply chain data breakage still exist, and the full-link digitization of goods is the core of the problem-solving.

“Many companies have carried out a large number of technological transformations on their production lines. However, when the products are out of the company, the third-party warehousing, logistics, and distribution links are added, and the companies cannot obtain the corresponding data. They still rely more on production and decision-making. Experience, which brings a lot of risks.”

We hope that Tong can connect the data from production, quality inspection, storage, logistics, distribution, stores, and finally to sellers, so as to conduct scenario-based analysis and application.” Yang Guangfu said. The peace of mind platform involved will be It will help companies reduce costs and increase efficiency, consumer trust, and government supervision.

Blockchain on the land

Blockchain technology is the foundation of Tencent’s peace of mind platform.

In addition to the most well-known digital currency, due to its characteristics based on cryptography, distributed storage, point-to-point transmission and other computing technologies, blockchain technology can find application scenarios in almost all industries involving information security and reliability. Agricultural production, which regards food safety as the lifeline at the beginning of the planting process, is also one of them.

“Through the combination of blockchain technology, the Anxin platform puts all product data on the chain. We can use this technology to ensure that the data is authentic and tamper-proof,” said Shi Yinxue, product manager of Tencent Anxin Platform .

Through the introduction of sensor collection and IoT technology in the plantation, these basic data can enter the system from a very detailed level. The blockchain stores these huge amounts of data, and its decentralization and asymmetric cryptography technology make these The objective data cannot be tampered with, and the “identity card” of these agricultural products can be kept reliable to the greatest extent.

Farmers who focus on land do not understand the blockchain, and they are more concerned about what problems are solved. Tencent also needs to change its expression to bring blockchain technology to the land.

First, the blockchain builds a safe and traceable data platform for agricultural products. Shi Yinxue said that because the land of the planting land is often irregular, Tencent Anxin Platform introduced a concept of “virtual land”, which cuts the irregular land into smaller pixel blocks for monitoring. The land parcels are tracked by electronic files, and the electronic files of the land are continuously improved through on-site cameras and other IoT devices.

In order to smooth the information asymmetry of all parties in the commodity circulation process, the distributed storage technology of the blockchain was introduced to quickly distribute different nodes to different subjects such as cooperatives, dealers, and distributors, that is, farmers on the front line of the land. We can see the data of the last link in the supply chain.

In terms of rural finance, since the blockchain’s credit mechanism does not require the endorsement of any credible third party, its high degree of information transparency and credibility will also enhance the confidence of financial insurance institutions, which can provide better financial services to cooperatives. “Sharing data with banks through blockchain nodes can also help banks avoid the risks of fraudulent loans and bad debts,” Shi Yinxue said.

In the wave of the city’s evolution to a smart city, Tencent initiated the 930 revolution, and the industrial Internet has become a “manifesto”. The development of smart cities is far more than just changes in payment methods or urban services. The focus is seen as a future trend. After Tencent’s digital city plan WeCity was launched in the past few years with provincial and prefecture-level and first-tier cities in Guangdong and Wuhan, starting this year, it will also go more to second- and third-tier cities.

More agricultural cities like Liaocheng or Dingxi are about to come into view. The lifestyle here is more out of this land full of crops. Therefore, agriculture has become the most suitable fulcrum for leveraging urban intelligence.

“The combination of technological capabilities and rural areas often starts with pain, and it is actually very important to express it in a language that the locals can understand,” said Yang Guangfu.


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