What role does blockchain play in the “Tencent Anxin Platform”?

On August 5th, Tencent Security held an Anxin platform press conference in Beijing and released Anxin Agricultural Products Plan. The plan uses Anxin platform to empower local agricultural products, and in the technical framework used by Anxin platform, blockchain is the most important capability.

Next, let’s disassemble Tencent’s Anxin platform to see what role the blockchain plays.

Yang Guangfu, vice president of security at Tencent, said at the press conference that the positioning of Anxin platform is digital reform. For many manufacturers, how to digitize products will become the top priority of the company’s digital reform.

The positioning of the Anxin platform is to help companies carry out the digital transformation of commodities through a series of tools.

Anxin platform can connect products from production, quality inspection, storage, logistics, distribution, stores, and finally to sellers, and conduct scenario-based analysis and applications, helping companies to reduce costs and increase efficiency, and make consumers more comfortable to use Products help the government to conduct market supervision more accurately.

In the process of digital transformation of commodities, it is necessary to have the uniqueness, the authenticity of the whole process data and the credibility of data storage at the same time. The main solution is to scan the code throughout the entire link through “one item, one code” for each product, and activate and construct the data. These data are stored on the blockchain to ensure the authenticity of the data. The end consumer can understand the data of the whole link of the product by scanning the code.

Shi Yinxue, product leader of Tencent Anxin Platform, introduced Anxin Platform’s detailed solutions for certain agricultural products.

Take the potato in Dingxi City, Gansu Province as an example. Its planting area has reached more than 2.8 million mu and the total output has reached 4 million tons. However, the current data collection methods of the industry as a whole are relatively primitive, and it is difficult to conduct unified management. There is also no unified supervision platform, resulting in potatoes of poor quality still entering the commodity circulation market, which is not conducive to brand benefits.

In addition, the authenticity of the data in the industry chain is also difficult to guarantee, which makes it difficult for farmers to obtain loans from banks or other institutions. When extreme weather occurs, the period of agricultural insurance claims is very long.

The Anxin platform can monitor the process of potato circulation from the place of production to the final consumption link, including site traceability, subcontracting, wholesale and retail. According to the characteristics of the circulation environment, the quality is guaranteed, information can be shared, and flow can be traced. The purpose of accountability is to tailor a set of blockchain traceability platform for Dingxi Potato.

The platform will assign a unique two-dimensional code to each potato, and the two-dimensional code will quickly supervise, locate and recall the potato after it enters the mobile market. Every scan of each potato is the writing and reading of product information, such as the information of the origin, the information entered by the dealer, the information of the terminal store and the information of the final consumer, through the cross-comparison analysis of the information You can also quickly understand the market demand.

Finally, the Anxin platform integrates with blockchain technology to process product data on the chain to ensure the authenticity and non-tampering of the data. When the data is accumulated, the data can be served in reverse. Help the regulatory authorities and upstream and downstream enterprises of the industrial blockchain.

Anxin platform has built four shared data platforms:

First, trace the safety and quality of blockchain agricultural products in the production environment. Through the concept of virtual land parcels, the platform divides irregular land into several land parcels, and uses each land parcel to track electronic files. Through on-site cameras and video capture equipment, it continuously improves multiple links of electronic archives.

Second, the circulation and sharing of the supply chain uses distributed storage technology to quickly distribute different data to different subjects. For example, in the case of agricultural products, there will be information about cooperatives, distributors, sub-sales, branches, etc.

Third, blockchain finance. The blockchain can establish a trust mechanism without any trusted third parties, and can solve the trust problem among banks, cooperatives, and farmers for farmers. By sharing the blockchain node data with the bank, you can Help banks to be fast, well-documented and well-documented, which also helps banks reduce the risk of fraudulent loans and the risk of bad debts.

Fourth, blockchain insurance. When a disaster occurs, insurance companies need to find manual checkers to go to the scene. The entire cycle will also become very slow. Through the form of blockchain, the true situation of the disaster can be verified and reliable. Sharing the first-hand data with insurance companies can quickly help them master and verify real-time disaster data, and conduct reasonable disaster assessments to help farmers quickly settle claims.

The above is the back-end construction, and finally the platform presents the data to consumers via WeChat scan code.

Based on this, we can see that the combination of blockchain technology, the use of ecological small program entrances, the group’s platform resources, etc., is combined into a safe platform, which realizes the transparent supervision of the entire chain of agricultural products from planting to consumption. For farmers, the platform can improve the quality of agricultural products and brand awareness, and achieve income generation.

This is the result of the implementation of blockchain technology and also the industrial empowerment that giants like Tencent can do. Mr. Ding Ke, vice president of Tencent, said at the press conference that Tencent continues to explore the countryside and has already promoted a sustainable society. Value innovation is written into the development strategy, and agriculture is also the best carrier for Tencent to practice corporate social value.

The key is that Tencent has invested in the industrial Internet since 2018, and its accumulated technologies, capabilities, and industry solutions can be applied to agriculture and various industries.

It is understood that this Tencent peace of mind platform is a one-stop digital platform for agriculture, logistics, medicine, energy and other industries that Tencent integrates product traceability, blockchain, brand protection, and marketing sub-control and other core technology capabilities. In the first half of the year, this platform has been deployed in Gansu, Shandong, Guangdong, Hainan and other provinces with rich agricultural resources, helping many surface brands to achieve rapid improvement in commercial value and brand value.


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