I am thinking about the topic of Curation Economy.
What is curation?
The word Curator is not easy to explain. They are between creators and consumers, just like the 3c pyramid in the figure below. Those who organize and weave information in the middle are curators. Of course, you can also understand it as the “curator” of information.
We can even go back even earlier-classic examples of successful curatorial businesses are record stores and bookstores, or some of the current buyer stores . Examples in the technology sector include Spotify (curation for music) and Netflix (curation for TV and movies).
In social media, curator is not a new type of participant, they have existed for a long time. For example, when you write a thread in Twitter, you first start a topic, and then choose a suitable information stream to explain your point of view. During this period, you will have various links and references. At this time you are a curator.
In social media, curators are the maintainers of the interest map, and they are the screeners of information. By discovering, liking, organizing, connecting, and sharing content on the Internet, curators invest in their interest graphs and define their relationships. The social capital of the curator is obtained by limiting, filtering and refining relevant content.
Characteristics of curator economy
From social graph to interest graph
When we like and evaluate interesting content, on the one hand it serves as an expression of our interest, but also as an “advertising” for creators. Social graphs show personal network relationships (family and friends), but curators maintain an “interest graph” centered on popular topics. The establishment of an interest map connects individuals with the most consistent people and information on the topics they focus on.
Although these curators who compile interest networks are not creators, their role is very important in the network economy. Currently, there is no mechanic to motivate them, so they generally maintain their curation work through paid newsletters, or establish paid circles (Knowledge Planet, Xiaomi Circle, etc.).
Why curate?-Three rules
According to Facebook data, Zuckerberg summarized the law of social sharing in 2011: What you share today is twice as much as last year. Similarly, after a year, you will find that what you share is Twice today. People will post more and more content on social media.
The average number of social relationships that a person can handle in a period of time is 150.
In any resource system, there are a small number of high-value items and many low-value “long tails”. The content also needs its own Taobao merchants to sell. For example, the current Internet also follows the 20/80 law, 20% of the head gets 80% of the traffic.
Some of the trends reflected by the above three laws will increasingly highlight the value of the curators group, which requires the scale of this group:
How do individuals respond to the information explosion? –>Need curator to do information screening;
How can 80% of the creators be seen? –>Need curator to discover and invigorate;
How to find social relationships based on interests? –>Curator is required to compile interest networks with individuals as the center
Some attempts under the curation economy?
The way to expand the scale of curation is to decentralize it. Jack Dorsey explained the decentralized social media project Bluesky he is preparing to allow Twitter to establish “open recommendation algorithms and promote healthy conversations.” Not responsible for the content on its platform. At that time, content review/curation will be motivated by some open agreements, and users can decide to monetize their likes, ratings or reports.
Why is this good for Twitter? It will enable us to access and contribute to more public dialogue corpora, concentrate on building open recommendation algorithms that promote healthy dialogue, and force our ability to innovate far beyond. –Jack Dorsey
These companies are slowly learning what Wikipedia showed privately-owned encyclopedias: that the only way to scale curation is by decentralizing it.
Some agreements and products that incentivize curator
A radical example is GRT (the graph), where users pledge GRT to a sub-graph, and then obtain benefits when the sub-graph is queried (visited) and cited.
Yup is a curatorial agreement that rewards curators for their likes and comments on the Internet with $YUP. For example, each Twitter like? will be weighted according to the influence of the like, given a token value, and distributed to the author of the tweet and all previous curators. This motivates users to accurately place likes and comments, and at the same time assign rewards to the most socially valuable content. Each user and URL corresponds to an influence score (out of 100). So far, the agreement has collected more than 480,000 likes/ratings and issued more than $170,000 in YUP rewards.
This mechanism is currently extended to NFT art, where artists and their collectors can receive YUP rewards for their works. Specifically, the Yup protocol tracks the on-chain ownership data associated with each NFT and links to them through URLs. In the future, when the NFT is liked on any website or platform, the curator will be rewarded.
JPG is an NFT curation protocol. If NFT is the registration portal for global media, then what JPG has to do is the registration portal for curation, encouraging people to discover and curate NFTs. In other words, if you use the JPG protocol to collect works and do joint exhibitions, it will be on the chain, which constitutes interest graphs.
Not many people know about Konqr.audio, but one of his narratives caught me.
IMO Music in Web3 will still be infinite and free, but crypto allows us to re-create scarcity somewhere else: to licenses. ——Matlemad, founder of Konqr.audio
In the digital economy, what is scarce is never media, but licenses. As users, we can still enjoy music, images, and video works for free, and those curators who like, yell, move, and share will get paid.
OwnershipLabs is working on a Google Chrome-based plug-in dataverse, which can help NFT enthusiasts to collect all kinds of NFTs they like in their personal space according to their preferences, and create albums for them, and carry out more curation activities in the space.
To sum up, in addition to the network formed by NFT owners, a community around a certain creator- a curation network is taking shape . If every curation can be seen and tracked, creators can purposefully design incentives around these two groups and express gratitude to those who really care about their works (curators and owners). The relationship between the three can be better combined.
Speaking of motivating the three, it reminds me of “DADA Art Creation Social Network”-https://dada.nyc/home
The artist draws a picture, and then waits for others to reply, but the reply can only be done in the way of paintings. Not only that, the returned paintings must be based on the inspiration generated by the former paintings, so as to form an interesting connection and dialogue.
A fairer art economy
Users can obtain DADA tokens based on valuable community behaviors (such as creating works, making suggestions for others’ works, creating time, etc.). Artists do not directly participate in the market, and 100% of the proceeds from their works enter the DADA reserve fund, and then based on the intangible economic model that DADA is about to launch, redistribute income to users who hold DADA tokens.
What is the role of NFT in the curation economy?
We mentioned earlier that the scale of curation depends on decentralization. If we assume that NFT will serve as the global media registration portal itself, are we playing the role of decentralized social media that Jack Dorsey wants to create? If it is, we curation the information, which means to curate the NFT.
Public blockchains will be the title registries for everything of value. Ultimately, NFTs will authenticate the world. —— naval
NFT is not only financial, it is a gathering of ideas and people, people with similar interests/minds.
NFTs are first and foremost cultural, yet they’ve mostly been mediated as financial assets in the ecosystem to date.
–William M. Peaster from bankless
I think the motives for curating NFT will be very diverse, not only from the circle of interest, speculation (capital), but also from the needs of knowledge management and so on. We need to design useful tools for these diverse needs and continue to pay attention to their composability.
I’m thinking if I go to your space, I will want to read the notes on nfts you wrote , just like you analyzed the takensthereom work and its possible value today.
This becomes a space like an official account, where everyone can publish their own curation notes, a self-media space UGC (User generated content → user generated curation). There is no need to publish long articles like the public account, just like the concept and inspiration of literature notes, everyone can do it.
We need to jump out of the traditional (the existing media forms that you are not interested in). We are not sure that this is a narrative that everyone will be interested in, but maybe it has the potential to become:
A self-media space for distributed NFT curation.
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/what-is-the-role-of-nft-in-the-curation-economy/
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