What exactly is the NFT art that the whole world is paying attention to?

Has the future represented by NFT come?

In July 2021, a news picture exploded on the domestic Internet.

In the picture, a Tibetan woman in Heishui, Sichuan, is carrying a “mining machine” transferred from Xinjiang (the process of obtaining Bitcoin through computing power is called “mining”). She was wearing a Tibetan robe and a headscarf, but instead of wheat ears or bouquets, she was holding a power cord.

What exactly is the NFT art that the whole world is paying attention to?

NFT adapted from Caixin Pictures, Tuyuanlu Technology Network

The photo is from the Caixin Weekly report “China Says Goodbye to Bitcoin Mining”. The huge contrast between the people in the backward areas and the blockchain technology makes the picture full of artistic tension, and the grand changes of the times are integrated into the lens. This photo not only has information value, but also has outstanding artistic quality.

“World famous painting”, while netizens lamented, another comment was also popular: “This photo can sell for 100,000 US dollars in the NFT special”.

This is not conjecture. Soon after the photo was sent, an adapted version of the picture appeared on the NFT trading platform with an asking price of 2021 ETH (US$4.1 million). It is also reported that some people have begun to contact photo shooters to package all their photo works as NFT artworks.

It is difficult to distinguish between true and false of various news, but this photo has brought another concept of the blockchain world-NFT (non-homogeneous token) into the public eye again. Just like Bitcoin in previous years, under the relevant news, more and more people want to know what NFT is, “Do you know what NFT is?” Many people urgently need answers.

Compared with public perception, the development of NFT business is forward. Beginning in 2021, there has been a wave of NFT fever in the foreign art field, and it continues to this day. The domestic NFT field has also begun to attract attention recently. Tencent , Alibaba and other companies have ended up. NFT has become a hot concept in the current business field.

NFT auctions, NFT blind boxes, all kinds of encrypted art exhibitions, open the information platform, and you can get an article about “NFT” almost every day. Driven by the news, people began to pay attention to this emerging field and pushed the popularity to one climax after another.

However, there are still many questions waiting to be answered: what is NFT, how did NFT become popular, why is NFT artwork so popular, and how will it develop in the future?

How much do you know about NFT art?

What does NFT mean in NFT art?

The full name of NFT is Non-fungible token, which is a “non-fungible token” based on the Ethereum blockchain.

Like virtual currencies such as Bitcoin and Ethereum, NFT also relies on blockchain for transactions. But the biggest feature of NFT tokens lies in their uniqueness, “non-homogeneity”. Each piece of NFT is unique and not interchangeable. People can bind special assets to the NFT, which can turn many items into a digital abstraction. Things become the owner’s “digital assets”.

What exactly is the NFT art that the whole world is paying attention to?

Developed NFT programming standard “ERC721 protocol”

Picture source Tiny Xiong “Analysis of non-homogeneous token ERC721”

If Bitcoin and Ethereum equivalent tokens can be compared to banknotes, NFT is more like an original work of art. With this characteristic, NFT has been widely used in the field of art, and many digital artworks have begun to be bound to NFT.

The origin of NFT art may be in 2017.

At that time, Larva Labs developed a pixel avatar generator, which generated about 10,000 various pixel avatars. With the expectation of the spirit of “punk”, this avatar series was named CryptoPunks , which means ” Cryptopunk “. In 2017, at the time of Ethereum’s hot development, Larva Labs put the CryptoPunks avatar on the blockchain and gave it the value of circulation and collection.

What exactly is the NFT art that the whole world is paying attention to?

CryptoPunks series of pixel avatars, picture source network

This provides an opportunity for the birth of NFT. In the same year, under the influence of CryptoPunks, a company called Crypto Cats launched a game called “CryptocKitties”. In the game, players can create a digital image of “CryptocKitties” through a string of codes. All cats are unique, and the ownership of these crypto cats is stored on Ethereum.

“Crypt cat” is considered the origin of NFT tokens. At the end of 2017, the Ethereum ERC 721 protocol (a programming standard for non-homogeneous tokens) was born, and NFT also appeared. In 2021, after nearly four years of development, NFT finally ushered in an “outbreak” in the field of art.

What exactly is the NFT art that the whole world is paying attention to?

CryptoKitties, Picture Source Network

Each high-traffic exposure of NFT is like performance art.

In March 2021, a set of NFT artworks by digital visual artist Beeple received much attention. Beginning in 2007, Beeple created an artwork every day, and finally he stitched five thousand works into one picture and named it “Everydays: The First 5000 Days”, which was launched at Christie’s auction house.

What exactly is the NFT art that the whole world is paying attention to?

NFT work “Everydays: The First 5000 Days” by artist Beeple, Tuyuan Network

On March 11, a seller named “MetaKovan” bought the work for $69.348 million. This number is beyond everyone’s expectations, and NFT art has also begun to go out of the circle at the speed of light.

Also in March 2021, another news also let people see the commercial potential of NFT art. The famous street artist Banksy’s work “Mornos” (“Idiot”) was bought for 95,000 US dollars, and then the buyer burned the painting live and put its NFT version on the NFT trading platform Opensea. In the end, the NFT version of “Mornos” was sold at 4 times the price, which was approximately RMB 2.47 million.

In the live broadcast, the masked holder ignited “Mornos”. The paintings are burning, “Mornos” has completed the transformation from physical artwork to NFT artwork. The fire seems to be heralding the world, and the era of NFT art is officially coming.

What exactly is the NFT art that the whole world is paying attention to?

Burn the live broadcast of “Mornos”

Interestingly, “Mornos” was originally created by Banksy to satirize high-priced artworks. The painting shows a crowded auction house. The auctioneer is introducing a painting, and a picture frame next to him says “I really I can’t believe you idiots bought this.”

Burning paintings are also the holders of the physical works of “Mornos”-the blockchain company Injective Protocol defines burning paintings as “an artistic expression.” In the field of NFT art, NFT tokens are often closely integrated with digital art and performance art, resulting in a new art form-encryption art.

The characteristics of encryption art are very clear, the “decentralization” determined by blockchain technology, the wide range of transactions that transcend national geography, and various art forms.

If you want to use examples to explain these characteristics, you can imagine this: The NFT art collection you own can exist in the digital world in any form, a short video, a virtual fashion, a code, a game equipment, and an emoji package. Or the classic moments of the career of an NBA star, you can get it in your pocket.

What exactly is the NFT art that the whole world is paying attention to?

NFT “Nyan Cat (Rainbow Cat)” GIF worth 590,000 US dollars, picture source art starry sky

The transaction threshold of NFT artworks is not high. Even if you don’t know the art field, you can still collect. Artists don’t have to distribute works through auction houses and art markets. Through the blockchain, everyone can participate in the art market. middle.

The multiple possibilities of NFT shock the art field. The aforementioned CryptoPunks pixel avatar is one of the hottest NFTs. Among the 10,000 pixel avatars currently available in the market, the highest price reached 4200 ETH, which is equivalent to 7.57 million U.S. dollars, while the pixels of aliens and apes The avatar is even more expensive and hard to find, and it is a luxury item in NFT.

What exactly is the NFT art that the whole world is paying attention to?

Expensive “Apeman” CryptoPunk, Figure Source Network

More and more artists are also beginning to test the NFT field. They mint their art work to make it an NFT artwork and distribute it on the primary market. If someone buys the NFT, it is very likely that they will enter various platforms in the secondary market. Once again Circulate, and in every transaction, the artist can profit from it.

At present, the most popular overseas NFT trading platforms are basically based on the public chain Ethereum, such as Opensea, Rarible, and Foudation. Some of these platforms have low entry barriers, and some adopt the invitation system, but “coins” need to pay at least With a fee of $50, collectors can also conduct NFT transactions on these platforms, but they will also charge higher fees.

What exactly is the NFT art that the whole world is paying attention to?

NFT platform Opensea

In addition, there are many trading platforms based on other public chains. There are countless large and small, most of which have low handling fees and attract many unknown art creators.

It is not only artists who are “stuck around” for NFT, but celebrities, major companies, institutions, and brands are also beginning to end. After the market was ignited at the beginning of the year, NBA, Gucci, Twitter, VISA and other institutions and companies successively began to collect and launch NFT products. From star cards to virtual fashion, and even a few characters, they can set off an upsurge in the NFT market.

The NBA star card blind box has become the “top” in the current NFT collection, with a transaction volume of more than $500 million. Various types of virtual fashion have also attracted attention, and many NFT trendy shoes and clothing have been sold at high prices in the market.

What exactly is the NFT art that the whole world is paying attention to?

NBA star card NFT, picture source Weibo

The boundaries of NFT art are still widening. The early NFT works may be just a JPEG picture. Now it has been integrated with audio, film, games and other fields, and forms such as NFT gifts and NFT blind boxes have also begun to develop.

What exactly is the NFT art that the whole world is paying attention to?

Well-known rapper Eminem also launched NFT, Tuyuan Snowball

From a commercial point of view, “NFT art” has infinite possibilities. Many “little artists” have emerged through NFT, and some have even become rich overnight. Various platforms are flourishing, and the total amount of transactions is also expanding.

The future seems to be coming soon.

NFT art in China

Although it lags slightly behind overseas, China still catches up with the NFT fever.

Alibaba may be “the first person to eat crabs”. In May 2021, Alipay successively launched the joint NFT payment code skins with Dunhuang Fine Arts Research Institute and “Assassin 576”, and began to experiment with NFT. At the same time, Ali also launched a special NFT digital art session, officially announcing its entry into the NFT industry. So far, Ant Group has sold nearly 8,000 limited edition NFTs.

What exactly is the NFT art that the whole world is paying attention to?

IP is also an important driving force for the development of domestic NFT.

After the release of “White Snake 2: The Green Snake”, Ali’s fashion brand Koi Naqu simultaneously launched related NFT payment code skins. After going online, 80,000 NFTs were quickly sold out. Tencent is also entering the NFT field with the help of IP. In early August, Tencent announced the release of 300 “Thirteen Invitation Vinyl Record NFTs”. The carrier platform is Tencent’s NFT trading platform “Phantom Core” App.

What exactly is the NFT art that the whole world is paying attention to?

The game “Forever Tribulation” recently promoted by NetEase has also caught the NFT boom. On July 12, the “NARAKA HERO” series of blind boxes released by the Australian NFT publisher MetaList Lab was launched on the Binance NFT market. The NFT series of blind boxes were authorized by the official IP of “Forever Tribulation”, and they were all sold out within 15 minutes of going online.

Weibo also launched the NFT trading platform “TopHolder No. 1 Collector”, which was launched in a closed beta in early August. “Weibo NFT works” and “auction of one’s first Weibo” are all kinds of topics. Currently, the number one collector has attracted many artists, collectors, and curators.

NFT has also “brilliantly shined” in the domestic music field. Singers such as Hu Yanbin and A Duo have successively released NFT records and albums. Many music copyright platforms announced the launch of the NFT section or reached cooperation with the NFT platform. The characteristics of NFT artwork provide a solution to the protection of IP and copyright: After the artwork is on the chain, the uniqueness can be preserved through the immutable and eternal blockchain.

What exactly is the NFT art that the whole world is paying attention to?

In addition to the NFT platforms launched by major domestic manufacturers, Hedgehog Commune has also noticed some small domestic NFT platforms, and the “thin box” is one of them. Like other major manufacturers such as Ali and Tencent, “Thin Box” interprets NFT as a “digital collection” and defines itself as a “digital trendy play collection platform.”

The “Thin Box” platform can log in through WeChat and regularly cooperate with digital artists and encrypted art creators in various fields. Artists can list and sell their NFT artworks through the platform. At present, the platform is still in its infancy, and the main digital collections are mainly blind boxes.

8月13日,七夕前夜,“薄盒”平台上线了国内加密艺术家宋婷的NFT作品“《诗笺 花非花》盲盒”,盲盒中包含99朵AI玫瑰,开启盲盒将会随机获得一朵,并获取专属于这朵花的情诗。

What exactly is the NFT art that the whole world is paying attention to?

盲盒详情页里这样介绍:“我们希望AI玫瑰的购买者可以用这样的方式,将物理世界中珍贵的情爱,寄托在不可篡改不可复制的区块链上,永恒镌记。”

像现实世界里昂贵的“永生花”一样,花费299元人民币,你就能获得一朵“永恒”的数字玫瑰,这朵玫瑰不能交易,只能赠送,“专属于您的爱”。

8月13日晚,《诗笺 花非花》盲盒上线20分钟,99份AI玫瑰全部售罄。薄盒的流量并不算高,盲盒受欢迎的原因可能是因为创作者——加密艺术家宋婷。

宋婷25岁,是国内最具代表性的加密艺术家之一,是2020年中国NFT艺术品拍卖记录保持者,2021年5月20日,她的一幅NFT作品在中国嘉德拍卖行以66.7万元成交,开了嘉德NFT艺术品拍卖的先河。

What exactly is the NFT art that the whole world is paying attention to?

加密艺术家宋婷,图源网络

NFT艺术为年轻艺术创作者带来了更多机会,优质、有趣的NFT作品能为他们带来曝光,整个NFT市场的上扬也让艺术的变现之路更加便捷,把自己的作品铸币挂链,就有营收的机会。

What exactly is the NFT art that the whole world is paying attention to?

B站UP主“Nut4y”的NFT作品

2021年7月,艺术创作者本雅明·艾哈迈德上线了自己的NFT《怪异鲸鱼》系列,9小时就全部售罄,最终入账80ETH。这样一组各异的像素小鲸鱼给艾哈迈德带来了超过35万美元的收入,而他今年仅有12岁。

What exactly is the NFT art that the whole world is paying attention to?

《怪异鲸鱼》系列NFT,图源NFTCN

但目前国内NFT市场仍不成熟。由于我国禁止虚拟货币,国内NFT平台仍只能用法币进行交易,并且大部分平台仍旧只能作为一级市场,并不支持玩家之间交易,NFT艺术品的商业化并未完全打开。

尽管生态并不成熟,NFT在文娱行业仍有不小的潜力。

从海外诸多内容公司的尝试可以看出,NFT对于影视、游戏、动漫等领域IP的版权保护、商业化上都有潜力可以挖掘,还有相当多的可能性。

NFT之困:无限可能,还是一场泡沫?

尽管NFT具有“唯一性”,但一个疑问仍然存在:为什么要收藏NFT?

事实上,成交价6934亿美元的《Everydays:The First 5000 Days》是一张所有人可以下载的图片,任何人都可以将这张价值4.49亿元人民币的图片存储在自己的硬盘中,甚至打印后挂在家里。这是很多NFT艺术品的特质,一段视频、一张图片、一张动图,世界上许多人都可以访问、复制,对其进行传播。

问题就出在这里:既然我可以随意的“使用”一个NFT,我为什么还要花高价去买它呢?

NFT的另一个特征正在于此:所有权的确定性。尽管许多人可以传播复制,但买下NFT的人才是其真正的拥有者。

“如果我有这幅画,即使这幅画挂在我的墙上,除非我有相关的真伪证明,否则它就不是真正意义上的属于我。”丹佛当代艺术博物馆的NFT相关讲座中,“艺术领域区块链研究员”艾米·惠特克这样描述NFT的特征。

What exactly is the NFT art that the whole world is paying attention to?

NBA球星库里花费18万美金购买NFT头像,图源微博

艺术品成为NFT后,“鉴别真伪”将不复存在,区块链会将每一次交易、每一个拥有者记录在册,任何人都可以清楚的查询到,一件NFT的主人是谁。在CryptoPunks像素头像的圈子里,就有着不成文的规定:“将一个不属于你的CryptoPunk设置为你的头像是羞耻的。”

因此,NFT在版权保护方面有其独特的优势,通过区块链,不仅艺术品的交易更加快捷便利,鉴定成本也大大减少,让艺术品交易更加安全。

这不仅能作用于艺术领域,在当下讲求“稀缺性、限量性”的消费市场同样适用,加密球鞋就是最好的例子。

另一方面,NFT也让艺术具有了更多可能性。NFT出现后,可编程的数字艺术也得到了关注,甚至在艺术品、文化产品的所有权上也有新的探索。

What exactly is the NFT art that the whole world is paying attention to?

各式NFT,图源B站UP主“dinlab”

2021年8月,一张CryptoPunk像素头像拍卖出了1201ETH(约合375万美元)的高价,拍下这张头像的,是478个人。

为了对抗NFT巨鲸(经济实力较强的收藏家),这478人联合竞拍了这张稀有的僵尸头像,这也代表这件NFT将被478人同时拥有,每个人都可以使用这张头像。这也为NFT提供了一定的社交属性:在NFT领域,同好仍旧能够形成固定的圈层。

What exactly is the NFT art that the whole world is paying attention to?

478人“团购”的僵尸头像,图源巴比特资讯

但在繁荣的NFT市场,阴暗面也仍然存在。

一方面在于交易市场的混乱。较大的交易平台准入门槛高,对于经济实力不强的艺术创作者来说负担过大,最后平台仍旧“中心化”,变成高端玩家的内部游戏,大公司的下场更是让更多NFT玩家失去了对“去中心化”市场的信心。

小平台则缺乏监管与规则,在海外市场里,平台“托儿”和NFT贩子的存在也让不少艺术创作者受到蒙骗。许多平台还会遭到黑客攻击,由于bug漏洞,许多NFT艺术品被窃取,而在缺乏信息认证的平台,冒名顶替的事件时有发生,保护版权的NFT反而成为他人盈利的工具。

“不稳定性”也让人焦虑。今天为艺术创作者带来“第一桶金”的平台明天就可能“瘫痪”,依靠NFT生活并不现实,正如人为吹起的气球,一戳就破。

另一方面则是NFT市场的不良生态。

“泡沫”,是很多人对目前NFT市场的质疑。NFT一直摆脱不了令其出圈的“天价”标签,NFT的普遍高价更是让无数人投入这一市场,希望在发展的初期能通过“投资”分一杯羹。敦煌飞天NFT付款码上线后,在咸鱼平台上炒到150万,最终被紧急下架,这样的例子在NFT领域并不少见。

What exactly is the NFT art that the whole world is paying attention to?

两个敦煌NFT付款码皮肤在咸鱼上被卖到两万元

价格虚高、蓄意炒作,在很多专业人士看来,市面上大多数NFT存在“噱头拉高价格”的现象,“圈内疯狂营销,圈外急红了眼”,整个市场在一种过高的期望下被不断抬起,呈现出与当初“炒币”相当类似的场景。

值得注意的是,尽管对于“区块链”“元宇宙”有着非凡意义,在当下NFT的应用场景仍旧非常有限,许多人不能理解NFT的价值所在,非良性的生态并不利于NFT艺术的未来发展。

“NFT收藏家不关心艺术,他们只关心能不能赚钱。”

In the scorching summer, various NFT art exhibitions and crypto art festivals sprung up all over Beijing, from 798 to Daxing.

The Hedgehog Commune found at an NFT art exhibition that multiple display screens were hung on the walls of each exhibition area, and the circulation of the works of the artists was encrypted on the screens, which was obscure but full of atmosphere.

What exactly is the NFT art that the whole world is paying attention to?

An NFT digital art exhibit, photography: Shi Xin

A narrator was talking about the origin and connotation of the artwork to several visitors. After listening for a long time, a visitor finally asked:

“Which one is the most valuable in this room?”

Posted by:CoinYuppie,Reprinted with attribution to:https://coinyuppie.com/what-exactly-is-the-nft-art-that-the-whole-world-is-paying-attention-to/
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