What are the Web3.0 people doing? We took a look at 5 typical companies

Although the domestic Web3.0 industry is currently calm and has not caused much turbulence, in foreign countries, Web3.0 has already developed rapidly and has become a track that venture capital institutions continue to pay attention to.

What is the charm of the Web3.0 track?

What are those who are engaged in Web3.0 doing?

This article will answer for you.

What are the Web3.0 people doing? We took a look at 5 typical companies

If you want to figure out what they’re doing, first figure out what Web 3.0 is. If we want to make Web3.0 clear, we must start with Web1.0 and Web2.0.

The Web1.0 era is from the birth of the World Wide Web to the end of 2004. The characteristic of this period is that the Internet is composed of static web pages and various hyperlinks. During this period, various websites mainly provide content. Ads monetize traffic.

The representative products of this period are search engines and portals. In this case, the web page generates the content, the web page owns the content, and the web page generates profit through advertising, etc.

You can imagine the Internet as a village with many fields. In the Web 1.0 era, websites are fields, and the owners of websites are landlords. They farm on their own land and obtain profits from their labor.

What are the Web3.0 people doing? We took a look at 5 typical companies

The era of Web2.0 started in 2004. As a new mode of Internet construction, Web 2.0 is innovative in that the content has changed from “read-only” to “interactive”. Users can not only receive content, but also create content. It is a network environment that emphasizes user-generated content.

In the era of Web 2.0, users create content, platforms own content, and platforms distribute rewards. The representative products of this period are blogs, RSS, and social networks. In this case, the landlord no longer works directly, but hires people to farm the land for them, and then pays these people wages, and the profit is still the landlord’s own.

The definition of Web3.0 has undergone a change. Before the popularity of the blockchain, the concept of Web3.0 was closer to the “semantic web”, “global brain”, “Internet of Everything”, that is, computers can read any information. , Artificial intelligence is responsible for filtering out better information, and the computer can understand the logical relationship behind the entry. For example, if you search for “Mo Yan’s Nobel Prize in Literature”, the Internet will send you the book “Frog”.

Web3.0 under this definition is like a friend around the user. What the user says, Web3.0 knows what the user thinks.However, with the emergence and maturity of the blockchain, people combine its decentralization features with the Internet of Things to redefine Web 3.0, that is, return control from a few technology giants to individuals, emphasizing It is an Internet where users can have more control over their identities and data. It has a feeling of defeating the gentry and farmers as the masters.

What are the Web3.0 people doing? We took a look at 5 typical companies

Web3.0 under this definition is a decentralized Internet based on blockchain technology. The villagers in the Internet village have become users of Web3.0. If you record your own data, such as how many fields you have at home, and how many watermelons and wheat you have planted, the benefits from this one-third of an acre of land will naturally belong to you.

In general, each iteration of the web network mainly updates three aspects:

1. Who created this content.

2. This content, who controls the management.

3. This content, to whom is the benefit generated.

What are the Web3.0 people doing? We took a look at 5 typical companies

So why has the Web3.0 track suddenly become hot in recent years ? Why didn’t the industry receive a lot of attention earlier? As the saying goes, a slap does not make a sound, and the same is true for the popularity of Web 3.0. We believe that there are two points on the supply side and the demand side:

First, on the supply side , the technology as the underlying framework of Web3.0 continues to mature, providing a foundation for the development of Web3.0. Since Satoshi Nakamoto published “Bitcoin: A Peer-to-Peer Electronic Cash System” on November 1, 2008, the blockchain has begun to develop rapidly, and people’s application of the blockchain has not stopped at virtual currency. They continue to explore blockchain application methods, and concepts such as NFT (Non-Fungible Token/Non-Fungible Token) and DAO (Decentralized Autonomous Organization/Decentralized Autonomous Organization) came into being. The development of blockchain and the continuous expansion of its application methods provide fertile ground for the birth of Web3.0.

Second, the continuous development of the demand side allows investors to discover the powerful vitality of Web3.0.Because in the era of Web2.0, people have been oppressed by Internet giants and have accumulated grievances for a long time. Originally, Web2.0 hoped to create an Internet world where users and platforms can achieve each other. Everyone can communicate with each other through the Internet and grow better and better. But the actual situation is that one after another lords appear, which intensifies the centralization. Users’ demands for their own power continue to grow. They want to own the content they create, free from the control of Internet giants, and the need for decentralization is growing.

The fertile soil provided by both the supply side and the demand side for Web3.0, which Web3.0 companies have been bred? How are they doing? Next, IT Orange will analyze several Web3.0 companies as a typical example.

NFT music platform – Audius

What are the Web3.0 people doing? We took a look at 5 typical companies

What are the Web3.0 people doing? We took a look at 5 typical companies

At this stage, when music creators upload their creations on music streaming platforms, the money doesn’t go directly into their pockets, but that’s not the case with Audius.

Audius was established in February 2018 in the United States and is a blockchain music sharing platform. Since its establishment in 2018, Audius has raised $14.85 million. The company’s investors include venture institutions such as Binance Labs, General Catalyst Partners, Multicoin Capital, and many famous music creators, including The Chainsmokers, Katy Perry, Nas , Pusha T, Mike Shinoda of Linkin Park and more. It can be seen that, whether in the music industry or in the eyes of investment institutions, Audius is a sweet pastry full of infinite possibilities.

So why is Audius so popular? Let’s take a look at how it works.

What are the Web3.0 people doing? We took a look at 5 typical companies

Audius uses blockchain technology to NFT music works, that is, to engrave each piece of art with unique logos through various technical means. Each logo records the creator, the ownership transaction process, and the owner. It solves the copyright problem very well.

In addition, by solving centralization and transparency issues, Audius returns the control and creativity of the platform to the artist, the artist has sole ownership of the music and can decide how to monetize the platform, they can also choose to release the music for free, or set it up for fans Customize fees to unlock exclusive content. In this way, music creators will not be charged high fees by the platform when uploading songs, or be forced to remove their own songs from the shelves because they fail to pass the review.

Furthermore, the Audius platform does not have any middlemen (Spotify/Apple Music or streaming service providers like record labels), the whole experience is designed to deliver music directly from the artist to the consumer, allowing music creators to directly Connect with fans and allow musicians to receive a transparent and reasonable payment.

It can be understood that the existence of Audius allows creators to share their works with their fans according to their own rules on their own one-third of an acre of land, and to be their own masters on their own one-third of an acre of land, no need to look at it anymore. The glances of the nobles.

In addition, Audius also has its own native encrypted token, AUDIO, an ERC-20 governance token that can be used to incentivize creators to participate in the construction of the platform.

Token holders can also vote on proposals related to network changes and upgrades with their tokens, just like shareholders of other companies. One AUDIO token can get one vote, helping artists to create a level playing field owned by the community . They can also unlock exclusive features by staking AUDIO tokens.

This token can be understood as the weight of speech, for example, a decision needs to be made in the village of Audius.In other villages, it is up to the shareholders to decide, but in Audius, the villagers of the village—that is, the music creators who hold AUDIO tokens—have a voice to ensure that the development of the village can meet the expectations of the villagers.

Audius already has 750,000 monthly active users (MAUs), more than 100,000 track assets and more than 1 million plays.Audius has partnered with top artists such as deadmau5, 3LAU, RAC, etc., to jointly promote the popularization of crypto assets in the field.

Running can make money – Stepn

What are the Web3.0 people doing? We took a look at 5 typical companies

Founded in October 2021, Stepn is located in Australia, Oceania. It is a mobile NFT game founded by Jerry and Yawn. The company promotes a carbon-neutral lifestyle and offers a Move to Earn mode, which, as the name suggests, is to make money by running, and players need to walk, jog or run outdoors in “NFT sneakers” to earn rewards. STEPN is the first Web3.0 lifestyle application powered by Solana.

The company’s game development team is Find Satoshi Lab, its CEO is YAWN RONG, and CTO is KEVIN YANG. Among them, CTO Kevin has 7 or 8 years of experience in traditional game development in China, and CEO Yawn was previously engaged in the physical industry. Both have managed businesses of around 300 people, so from the team’s industry experience, both development and management capabilities are excellent.

The company completed seed round financing and strategic investment on January 20, 2022 and April 11, 2022, respectively, with financing amounts of $5 million and $50 million, respectively. Investors include Sequoia Capital India, Folius Ventures and Coin An et al.

So how do you make money with Stepn running? Participating in MovetoEarn requires players to purchase NFT sneakers to earn rewards by walking, jogging or running outdoors. Stepn has a total of 4 different types of running shoes, namely Walker (walker / Walker), Jogger (jogger), Runner (runner) and Trainer (trainer). Different running shoes correspond to different efficiency and difficulty of earning Game Pass (GST).

What are the Web3.0 people doing? We took a look at 5 typical companies

How to buy Stepn running shoes? After players download STEPN APP, they can see the information of various NFT sneakers. The current floor price on the market is 9.8SOL, which is more than 800 US dollars. This also means that if users want to make money through Stepn, they need to pay an entry fee of $800.

Ape Universe Shaper – Yuga Labs

What are the Web3.0 people doing? We took a look at 5 typical companies

Founded in January 2019, Yuga Labs is a blockchain developer located in North America USA. The company is committed to building a “gamified” and “completely decentralized” “interoperable world”, while attracting more NFT projects into its own ecosystem. It owns Bored Ape Yacht Club (BAYC boring ape), Projects like Crypto Punks, Meebits, etc.

At first, the founder of Boring Ape saw the success of Cryptopunks (Cryptopunks, a 24×24 pixel art image NFT), and was inspired to try to make an avatar-like NFT, and then combine avatars and encrypted communities through gamification. Together, we create a new way of playing.

What are the Web3.0 people doing? We took a look at 5 typical companies

Their first product was an avatar NFT called Boring Ape. The full name of Bored Ape Yacht Club (BAYC), the series consists of 10,000 unique NFT apes, each with their own characteristics.

There are some rare species among them. When these apes are observed together, they are more like “programmed works” in which different elements such as expressions, coats, and accessories are randomly arranged and combined, but they are actually scarce.

Some media have counted these 10,000 apes, of which only 49 have daggers in their mouths, 108 have zombified eyes, and 115 wear cross earrings.

By purchasing Ape NFT, users can become members of BAYC to obtain exclusive use rights of NFT. With its unique and fashionable style, Boring Ape quickly became a “popular”, and many celebrities in the entertainment or sports industry purchased and held NFTs in this series, including NBA champion Stephen Curry, famous rapper Eminem, young singers Justin Bieber, Linkin Park rapper Mike Shinoda, famous talk show “Jimmy Tonight Show” host Jimmy Fallon, football player Neymar.

Unlike other avatar NFT creators, Yuga Labs is very good at community management and maintaining public relations.After 10,000 Bored Ape head NFTs were sold out, the team felt that only the BYAC series was too single, so two months later, Yuga Labs launched the Bored Ape Kennel Club (BAKC) – 10,000 The Boring Ape Dog NFT is distributed to BAYC holders for free as a “pet companion” of the Boring Ape.

What are the Web3.0 people doing? We took a look at 5 typical companies

In the world of boring apes, having pets is not enough. The team continued to launch a spin-off last August, the Mutant Ape Yacht Club (MAYC). This batch of NFTs is a “mutated version” of the first version of the boring ape.

The team airdropped “serum” with mutated genes to the original batch of holders, which were divided into three levels from low to high: M1, M2, and M3. Different levels of serum determine the characteristics and degree of mutation of the original boring ape gene. Holders of M1 and M2 serum can still see some of the original foundation after their ape mutation. If they get M3, it means that Very rare and unique mutant apes can be obtained, and the market price is also higher.

Yuga Labs expands its boring ape ecology step by step: there are protagonists, pets, and the protagonists can also achieve genetic mutations and incarnate a new image.

What are the Web3.0 people doing? We took a look at 5 typical companies

Yuga Labs’ footsteps don’t stop at picture NFTs, they are marching into the Metaverse. Otherside is the team’s latest fourth NFT series – a virtual land built for the Metaverse, and one of the NFTs available for trading.

There are 200,000 NFTs in this series, half of which were launched at the end of April. Similar to the previous gameplay, holders of BAYC and MAYC can apply for their own virtual land for free, and other members of the public can use APE to buy it, and the unit price is 305 APEs.

According to the official introduction, APE is positioned as “a governance and utility token” to enable the decentralized construction of Web3.0. Holders can use APE to vote on community policies and trade commodities in the virtual world and the real world.

Empowering Gen Z – Genies

What are the Web3.0 people doing? We took a look at 5 typical companies

Founded in 2017, Genies is an Avatar (virtual avatar) technology company located in North America USA. The company completed a $150 million Series C round led by Silver Lake Investments on April 13, 2022 and successfully entered the ranks of the unicorn formula.

Genies’ product Genies Avatar Creator OS allows users to create their own avatar, avatar wearable fashion accessories, avatar world and avatar interactive experience in the product, users can also choose their own facial features, skin color, hairstyle, and create their own Metaverse image , the software will also generate corresponding expressions according to the daily news and festivals in the Metaverse.

Genies offers avatars that people can customize according to their needs, and even provides celebrities with avatars that can be used as stand-ins at online events, and already has thousands of avatar creator users.

The company’s product was first a 2D avatar similar to Snapchat’s Bitmoji. As early as at that time, it attracted a lot of attention because one of the company’s investors was the Internet celebrity Jake Paul, and then it reached a cooperation with the luxury brand Gucci. Launched Gucci’s virtual goods on its own App.

In October 2020, Genies launched its own 3D avatar product, and in November launched its official SDK (Software Development Kit). After the 3D version was launched, Genies also adopted a strategy of cooperating with European and American stars, using social networks and business cooperation to quickly promote its products.

By Genies’ estimates, the company was already responsible for 99 percent of events with celebrity avatars at the time.Currently, Genies is working with Universal Music Group and Warner Music Group to create Avatar and digital wearable NFT products for its artists, and fans can buy exclusive props for their Avatar, such as clothing, accessories and more.

At this stage, Genies has launched The Warehouse, a personal avatar ecosystem NFT marketplace where avatar creators can buy, sell, and trade these avatar ecosystem creations. All works are created and completed on Dapper Labs’ blockchain network Flow.

Blockchain Security Unicorn to Secure Smart Contracts – CretiK

What are the Web3.0 people doing? We took a look at 5 typical companies

CertiK was established in January 2018 and is located in North America, USA, a smart contract and blockchain ecological security service provider.

CertiK was founded by a Chinese team, and now its team is very luxurious. It was originally founded by computer science professors from Yale University and Columbia University. One of its co-founders, Gu Ronghui, graduated from the Department of Computer Science of Tsinghua University with a bachelor’s degree and obtained a Ph.D. ; Another co-founder, Shao Zhong, is Gu Ronghui’s mentor. He was born in the juvenile class of the University of Science and Technology of China and has a Ph.D. from Princeton University.

Professor Gu Ronghui’s undergraduate background in Tsinghua University helped him build a luxurious CertiK team, and several team executives were also from Tsinghua. Chief Operating Officer Dr. Cao Yaxin graduated from the Department of Electronics of Tsinghua University. He is the former Vice President of Tsinghua Unigroup, Chief Technology Officer Ni Zhaozhong (who has served as the head coach of the IOI competition for many years), and technical executives Zhang Zhunping and Li Shenjie (two won the IOI competition gold medal) , Director of Investment and Financing Huang Naikang and others were all from Tsinghua University.

Two months after its founding, the company received a $3.5 million seed round led by Lightspeed Venture Partner; in June 2020, it completed a $7 million Series A round led by IDG Capital; from June 2021 to 2022 In March of this year, the company completed 4 consecutive rounds of financing and is now valued at $2 billion.

What are the Web3.0 people doing? We took a look at 5 typical companies

The company’s core product is the CertiKOS anti-hacking operating system, which is on the blockchain security track.Although this track is difficult to walk and has high technical requirements, the safety track is indispensable as an infrastructure. As the basic design of the blockchain, it is like the security of the bank in the village. Is the security strong? , Whether the villagers can protect the savings saved by the villagers in the bank determines whether the villagers can trust their property in the Web3.0 village with peace of mind, and also determines whether the village can grow and develop.

The main application scenario of the company’s products is in the field of decentralized finance. Through its own anti-hacking system, the smart contracts in the project are reviewed in real time. If there are loopholes, it will update the blockchain security protocol, actively identify suspicious transactions and protect the security of user funds. .

A smart contract can be understood as a contract written by code. Once a certain event occurs, the code will automatically execute according to the contract (smart contract) and produce results. For example, customers buy an orange at a vending machine. After the customer chooses an orange and pays for it, the vending machine automatically delivers an orange. This process can be understood as the epitome of a smart contract. After the user performs an action, the smart contract will be automatically executed. and produce corresponding results.

What CertiK does is to find loopholes in smart contracts and update smart contracts. The biggest risk facing decentralized finance is security, and CertiK is here to address that.

As of December 2021, CertiK achieved a 20x revenue growth and a 4x increase in headcount. In addition, CertiK provides blockchain security services to more than 1,800 enterprise-level clients, uncovering more than 31,000 code vulnerabilities and securing more than $300 billion in digital assets.

At present, CertiK has formed a diverse customer base, including platforms such as Binance, Terra, and Polygon, as well as projects such as PancakeSwap, 1 Inch, Animoca, and Sandbox.

Posted by:CoinYuppie,Reprinted with attribution to:https://coinyuppie.com/what-are-the-web3-0-people-doing-we-took-a-look-at-5-typical-companies/
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