Right now, the word Web3 is very hot, but there are very few Web3 product applications that are actually used by ordinary users and have a good experience, and they are all concentrated on the desktop Internet. The large-scale popularization of Web3 and the maturity of mobile applications are indispensable. Check out this article by TCG Crypto Fund investor Gaby Goldberg.
In 2013, media and technology analyst Benedict Evans put forward the idea that “the mobile Internet is eating the world”, exploring how the unprecedented scale of the mobile Internet is changing the Internet and the entire economy. At the time, 56% of American adults owned a smartphone (compared to 85% today). It’s impossible to imagine what will happen in the next decade; as I wrote in my previous article “Curators All the Way Down,” technological innovations often come when we don’t seem to need them the most.
Evans’ idea was prescient. He knows that with every wave of technology (rail, software, mobile… Dare I say, Web3) comes new business opportunities. So it’s not surprising when we see the rise of mobile-native innovation starting right around the time Evans gave his speech: Uber in 2009, Snap in 2011, Lyft in 2012, DoorDash in 2013… this The list goes on.
Mobile is a platform shift – a paradigm shift in how the internet works. It scales, increases the sophistication and sophistication of the consumer experience, and makes apps 10x easier to use. Unlike desktop computers, cell phones are personal . You can take them anywhere and use them to do anything without a hitch: make calls, take pictures, find locations, make payments, listen to music, or browse the app store. Smartphones are also inherently social, unlike the desktop Internet. Apps can tap into a smartphone’s address book for a ready-made social graph; they can import photos from a user’s photo album, or easily grab a user’s geographic coordinates for location-based socializing.
This will help put it into perspective: In 1999, 80 billion consumer photos were taken on film. In 2014 — that year alone — 800 billion photos were shared on social networks. Suddenly, everyone became a photographer. Smartphones represent a new generation of computers. But they also represent a new generation of users: the birth of casual users, of which anyone can be a part.
Today, Web3 is largely web-native. There are few widely used mobile native Web3 applications. As Packy McCormick wrote, “If Web3 were to be as big as the Internet with 4.66 billion users, it would penetrate less than 1% of the market.” I believe that if we are to achieve this Goal, we will first see the emergence of mobile-native Web3 applications to appeal to casual consumers.
So, what kind of mobile-native Web3 user experience will emerge? My guess is about the same as others, but a few examples that come to my mind include:
- Geolocated NFTs like Mirage or Dropverse. I hope to see the birth of new location-based social graphs here, almost like Zenly of NFTs. Superlocal is working on an interesting version;
- Augmented reality Web3 games like Jadu;
- At this point, anything that involves augmented reality and NFTs (I envision a world where we bring NFTs into videos on Snapchat, TikTok, and Instagram… as in the recent world where people took a huge Shrek on TikTok on TikTok Appearing and dancing sexy on the major urban landscape architecture, but please don’t quote me);
- Social Web 3 wallets like Genesis or Family;
- Highly visual “loot pockets” and galleries of NFTs like Surreal and Cyber.
The biggest hurdle for Web3 mobile will be the continued rent-seeking of any in-app transactions that occur on mobile-native platforms by Google and Apple. I see signs that Apple is opening up here (sort of!), but the landscape is continuing to evolve (note: that’s exactly why I’m excited about something like ethOS, which aims to be Ethereum’s first native mobile OS: Permissionless design, decentralized browsing, a dApp store, and great wallet support. I’m following this project closely and I recommend you read its whitepaper).
My favorite takeaway from Evans’ talk is that when technology is fully pervasive, it goes away. You can test this theory with almost any technological innovation. Below, I ran a test with the words railroad, computer, software, and mobile phone to find the frequency of each word in the Google Books corpus from 1900 to today.
You can see that each word goes through some form of a bell curve, where interest peaks at a certain point and then starts to decline from there. At a certain point, the term essentially disappeared. Evans is right. Now, when we test this theory with the words Web3 and crypto from 2018 to today:
There’s still a long way to go until we get to any of the bell curves seen in the image above. We’re not close to full adoption yet. I believe that mobile native apps will help us achieve this goal.
If you’re building in this space, or thinking about what the future of Web3 mobile might look like, I’d love to talk to you. As usual, my Twitter DMs are open.
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/web3s-mobile-moment/
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