In March this year, Yao Qian, director of the Science and Technology Supervision Bureau of the China Securities Regulatory Commission, published an article “Web3.0 is a new generation of Internet that is gradually approaching”, pointing out that the Internet is at an important point in the evolution of Web2.0 to Web3.0, strengthening Web3.0 .0 Forward-looking research and strategic prediction are of great significance to my country’s future Internet infrastructure construction.
Sister Sa’s team has been paying close attention to the progress of Web3.0, and in the previous article – “Web3.0: China’s Compliance Survival Law”, what exactly is Web3.0, the relationship between Web3.0 and the Metaverse, China The development status of the Web3.0 industry and whether Web3.0 can survive in compliance with regulations in China are discussed in detail. It is recommended that interested readers and friends read it, which may make you have a more in-depth understanding and perception of Web3.0.
Today, Sister Sa’s team would like to have a more focused and in-depth discussion with you on the issue of user-created content in Web3.0.
Web3.0, helping the rising personal value of users
In 2014, Gavin Wood, co-founder of Ethereum and creator of polka dots, first publicly proposed the concept of Web 3.0. Li Keqiu, a professor at the Department of Intelligence, Tianjin University, once said: “The most special thing about Web3.0 is that the digital content created by users, the ownership and control rights belong to users, and the value created by users can be freely chosen by users to sign agreements with others. distribute.”
As we made a vivid metaphor for Web3.0 in our previous article: what Web3.0 wants to do is to raze the restaurants enclosed by big factories to the ground, build a restaurant where everyone can open a restaurant, and make money according to their abilities In the snack street, every family is an open kitchen, the food can be delivered from the chef’s hand to the user’s table, and the money can go directly into the chef’s pocket from the user’s hand, and there is no middleman to make the difference. This process of “removing the middleman” is also the process of “decentralization”. In this case, the digital content is not only simple data, but the digital assets of the users, which should be guaranteed at the asset level. This is Web 3.0, an automated and intelligent new Internet world.
From this point of view, the Internet is user-centric. With the development of technology and the Internet environment, the next-generation Internet is bound to break the situation of Internet giants “kidnapping” users. This trend and situation also confirms the rise of personal value. Users are no longer satisfied with the “worker ants” who only work on the platform, but “independent portals”.
From Web1.0 to Web3.0, more emphasis is placed on personal creation and personal value. In the era of Web 3.0, the power of individuals can be greatly expanded. Those users who are willing to contribute content, time and wisdom in their own fields will be rewarded from this love.
Web 3.0, helping UGC creators realize content value
UGC, the full name is User Generated Content, that is, user-generated content, that is, user-generated content. UGC emerged with the concept of Web 2.0 which advocates personalization as its main feature, and can also be called UCC (User-created Content). It is not a specific business, but a new way for users to use the Internet, that is, from the original focus on downloading to both downloading and uploading, users are not only the browser of network content, but also the creator of network content .
In the era of Web2.0, UGC has long been a very mature concept. However, in the era of Web 2.0, the content created by users does not belong to them, and most of the revenue generated by their works is obtained by the platform. Users can be the producers of content, but the rules are still formulated by the Internet platform, and users lack autonomy.According to the article by Director Yao Qian, this lack of autonomy is mainly manifested in the following three aspects:the lack of autonomy in the user’s digital identity, the lack of autonomy in the user’s personal data, and the lack of autonomy in the face of the algorithm.
But in the era of Web 3.0, the platform can help UGC creators regain their autonomy and realize the value of their content.
Take Roblox, a foreign game platform that attached importance to user creation of content value earlier, as an example.Roblox provides developers with practical and easy-to-use creation tools through game engines and game clouds to help produce novel content and scenarios. The essence of the UGC content production mode is that players develop their own gameplay modes and game worlds, lowering the threshold for game development and enriching game content and ecology.
Roblox has a set of “virtual economic system”. In this complete economic system, players have real “currency rights”.Players spend real money to buy virtual currency Robux, and experience scenes, skins, items, etc. in the game, and after the platform receives Robux, it will be divided into creators and developers according to a certain percentage. Robux can be exchanged with real currency, the buying ratio is about R$1=$0.01, and the exchange ratio is R$1=$0.0035. In addition, Roblox also monetizes the player’s game time, that is, the player’s usage time is converted into the developer’s share of income. Therefore, compared to other UCG ecological games, Roblox has a more active creator economy.
Web 3.0, still a long way to go
Web3.0 is expected to greatly improve the existing Internet ecosystem, effectively solve the problems of monopoly, lack of privacy protection, and malicious algorithms in the Web2.0 era, making the Internet more open, inclusive and secure, and moving towards a higher-level trusted Internet , Value Internet, Smart Internet, Holographic Internet Innovation and Development. However, there are still many difficulties on the road to Web 3.0:
1. Inadequate infrastructure and technical elements
Many people in the industry have high expectations for the future of Web 3.0, calling it the next “Internet revolution”, but many technical elements and infrastructure are still incomplete, such as development tools, technical standards, business models, distribution Compared with the centralized network, the current decentralized network still has a long way to go in terms of scalability and network efficiency.
2. Lack of clear regulatory mechanisms
A decentralized network that is not regulated and controlled can easily become a breeding ground for low-quality content and breed bad products. A new regulatory framework with users as the entry point, builders as the core, and smart contracts as the focus is indispensable. However, the current supervision mechanism has always been in the absence of this, which will bring huge obstacles to the supervision of user content and is not conducive to the construction and development of a benign industry.
3. It is difficult for users to change their attitudes
The content that Web3.0 needs to popularize users is far more than the knowledge required to popularize blockchain, Bitcoin, and cryptocurrencies. In the Web 2.0 era, users are used to hosting everything on a centralized third-party platform, and in the Web 3.0 era, users themselves will play a greater role, but this also increases users’ more responsibilities. Developers, users, and businesses all face the problem of changing mindsets, and it takes a long time to do so.
4. Common industry standards are still blank
As the standard protocols of Web2.0, TCP/IP, HTTP, SMTP, and TLS/SSL are the foundation of the current Internet open collaboration. Similarly, Web 3.0 also needs to establish common standards to prevent distributed networks from becoming new islands. But at present, the general standard of Web3.0 is almost in a blank, and the development within the industry is in a state of savage and panic, which will cause a huge obstacle to the healthy development of Web3.0.
write at the end
Web3.0 will bring a development idea that is “reverse” with the Web2.0 centralized Internet architecture, which can break free from the monopoly of centralized giants and help the rise of personal value. Although Web 3.0 is still a long way from the daily life of Internet users, when Web 3.0 is finally realized, users will have the autonomy of digital identity, the autonomy of personal data, and the autonomy in front of algorithms. So as to realize the “self-reliant portal” in the real Internet.
Of course, in the process of Web3.0 development, in addition to technical optimization, the most important issue for enterprises is compliance construction. It is true that Web3.0 is a wonderful idea, but there may still be various problems in the actual implementation process. At this time, effective communication with regulatory agencies through compliance construction is not only limited to Web3.0. 0 The survival rule of an enterprise is a feasible way to prevent technological alienation. As a pioneer, researcher and practitioner in the field of legal compliance of Web3.0 in China, Sister Sa’s team is willing to use sincere and professional legal services to make two-way choices with you on the road of technological innovation and financial innovation, and walk with you all the way.
That’s all for today’s sharing, thank you readers.
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/web3-0-break-free-from-the-kidnapping-of-the-platform-and-rise-to-personal-value/
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