I believe that for basketball fans, the entertainment activities during the May Day holiday must be at home to watch the NBA.
Compared with the traditional mode of using mobile phones, tablets, and TVs to experience the appearance of the game, the NBA began to try to use VR equipment to bring a more immersive game viewing experience as early as 2016. Over time, the experience of watching NBA in VR is getting better and better, and the number of games that can be watched in VR is gradually increasing.
VR schedule (Source: NBA)
All the games that appear in the schedule can be viewed on Oculus TV. If you want to take advantage of the May Day holiday to make up for missed games, and experience the feeling of watching a super VIP front row, VR is the best way to watch the game. The absolute choice!
So what was the experience like?
Foreign media reporters used Meta Oculus Quest 2 to watch the NBA game between the Boston Celtics and the Indiana Pacers on January 10, which may give you some inspiration.
Super VIP front row to watch the game, this is the first time!
“Before I knew it, Boston Celtics head coach Ime Udoka jumped out of the bench and blocked my view. Indiana Pacers coach Rick Carlisle was so close I could see him wearing It was Cole Haan’s shoes, and I saw Lance Stephenson’s 3-pointer from a never-before-seen angle!”
Source: Boston Globe
Watching NBA games is free for Quest users and can be viewed on the Horizon Venues platform (free software). After entering the software, the user appears in the form of an animated Avatar and sits on the sidelines to watch the entire game. Although this location is not the seat of well-known actor Jack Nicholson (representative: “One Flew Over the Cuckoo’s Nest,” etc.) at the Los Angeles Lakers stadium, nor is it the seat of Spike Lee (representative: “The Insider,” etc.) at Madison Square Garden Stadium seating, but it’s a pretty good replica of these real VIP locations.
Spike Lee watches NBA courtside
Of course, there may be other Avatar users with you while watching the game, and you can have interactive discussions, as if you were really in a scene full of fans. “It makes me feel like I’m actually sitting on the courtside and watching the game with a bunch of fellow NBA fans.”
Maroon 5 frontman Adam Levine watched NBA in VR
In the digital room, there are two floors where users can watch the game. The first floor is where people watch while chatting (social fear users need to be careful). The other floor is the “balcony floor”, which is a more private and quiet environment with a better view.
However, if the network is stuck, the effect experienced will be greatly reduced. Shortly after the game started, an Avatar user said the experience was terrible, because his network lag was so bad that the screen didn’t display smoothly. But after a few minutes, “I” asked another Avatar user around me what he thought, and he told me, “Absolutely! Football needs this too!”.
Cons: Minor bugs and picture quality
“Hey! How are you?!” While watching the game, I overheard an Avatar asking another. Following the voice, I saw the Avatar lying on the ground, unresponsive, as if his Avatar had a seizure in the Metaverse. After a while, the Avatar regained his form and began to speak, a process that seemed eerie. Because in VR, the controller represents our hands, so when we see that the nearby hands and arms are inconsistent with the body, the picture will be very strange, and it is easy to lose the sense of substitution.
But as the game progressed into the fourth quarter, Lance Stephenson hit a 3-pointer to cut the Celtics’ lead to 3 points, 71-68. It was fun to watch the game up close and made “me” even more excited!
Previously, in order to improve the quality of VR viewing, the NBA teamed up with VR production company Media Monks to show the game on the Oculus platform.
MediaMonks used Sony FX6 cameras to shoot VR games, which cost around $6,000. This season’s VR event viewing was shot with a Sony FX9 camera and cost around $11,000.
However, the quality of the game screen is still significantly different from watching it on a computer, TV or mobile phone on weekdays.
VR viewing will become a new economic model
Three days into the game, “I” spoke with Rob Shaw, Meta’s director of sports leagues and media partnerships, to better understand how far the immersive courtside VR experience is currently and where it’s headed.
During the conversation, Shaw recalled a remark from 2020, when he said the NBA Oculus concept was “still in its early stages.” But things have changed a lot since the new Oculus Quest 2 launched, he said. He noted that the Oculus Quest 2 is lighter, has better visuals, and is less expensive than its $399 headset, making the Oculus Quest 2 more popular.
“It’s a foundational moment where we’re building and learning from the experience,” Rob Shaw said.
As a perennial hot project, NBA events, its peripheral products and sponsorship are its additional profit methods. The NBA viewing experience is now free on Meta, but it may be an early means for Meta to attract users. Shaw did not answer directly whether it will remain free forever. He explained: “I think the business model can be redefined. It doesn’t have to be pay-per-view, but an economy can be built around the viewing experience.”
Rob Shaw added, “If the VR experience can really evolve to mimic being courtside, I know they’re going to want to flatten the ticket price, but that’s going to be up to the NBA and the media companies.” That said, at the end of the day. , whether to charge consumers is up to the NBA.
Shaw envisions some immersive VR advertising scenarios, such as allowing users to buy jerseys for Avatar from the Metaverse NBA Store to dress themselves up. Or, for an extra fee, offer customization of private live-streaming options such as courtside seating around a sports bar and VIP options including watching games with NBA legends or stars.
Source: VR NEWS
In addition to exploring technology for a more immersive experience, Meta has a few strategies to attract NBA fans. For example, use the popularity of former NBA players, such as Richard Jefferson, to interact with the Avatars sitting on the side of the court. In addition, at some games, commentators will appear in chat rooms as Avatars to discuss events with fans.
The development of VR game viewing is being driven. This time, using VR to experience the NBA made “me” feel amazing, and also saw the potential of VR watching games. So, would you choose to experience it?
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/watched-an-nba-experience-in-the-metaverse-from-the-front-row-viewing-perspective/
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