Watch the first year of NFT to open up a new world of fashion

Among the top ten hot words published by China News Weekly, the word Metaverse was on the list. At the same time, NFT non-fungible currency also ranked first in Collins’ annual hot word list. It can be seen that the concept of virtual world is constantly entering people’s field of vision, and entering different industries has become a future business trend. The unique characteristics of NFT have also made fashion and art industries popular, and everyone has been involved in it, trying to open up a new world.

Watch the first year of NFT to open up a new world of fashion

NFT (Non-Fungible Token) non-fungible tokens are different from FT (Fungible Token) homogeneous tokens such as Bitcoin, which have unique and irreplaceable characteristics. NFT cannot be divided into many parts like Bitcoin, thus ensuring its independence and scarcity. Since last year, NFT has performed well in the field of digital collections, and fashion brands naturally cannot let go of this big cake.

Watch the first year of NFT to open up a new world of fashion

Watch the first year of NFT to open up a new world of fashion

Watch the first year of NFT to open up a new world of fashion

When luxury brands enter NFT, what will happen? The current situation is getting hotter and hotter, and people can foresee a huge market. Old-fashioned luxury brands have also gradually launched different types of NFT products last year. Let’s take a look.

BALENCIAGA

Balenciaga has always been innovative in recent years, and countless designs are dazzling. Last year, it carried out a series of cooperation with the overseas popular game “Fortress Night”. In addition to offline physical items, Balenciaga has also designed a series of virtual fashions for popular online characters.

Watch the first year of NFT to open up a new world of fashion

For online virtual products, game designers have also broken through themselves, trying their best to restore the texture of Balenciaga clothing, transforming physical clothing into digital models. Make fashion creation have more possibilities.

Watch the first year of NFT to open up a new world of fashion

Watch the first year of NFT to open up a new world of fashion

Burberry

At the Electronic Entertainment Expo (Electronic Entertainment Expo) held in Los Angeles last year, Burberry released NFT dolls and virtual fashion for the first time. The series teamed up with the multiplayer game Blanko’s Block Party, featuring doll figures based on brand elements.

Watch the first year of NFT to open up a new world of fashion

The new doll figure is a shark character named Sharky B. The fresh blue with TB pattern will make it fashionable, and Burberry has also launched a series of NFT accessories in the game, including jet packs, armbands, etc. Players can freely mix and match to customize the character image they like.

Watch the first year of NFT to open up a new world of fashion

Watch the first year of NFT to open up a new world of fashion

GIVENCHY

Around November last year, Givenchy creative director Matthew M.Williams and artist Chito jointly launched 15 NFT works.A lot of spray paint and dog head images are full of street style, and the proceeds of all works will eventually be used to protect the ecological cleanliness of the ocean.

Watch the first year of NFT to open up a new world of fashion

Watch the first year of NFT to open up a new world of fashion

Watch the first year of NFT to open up a new world of fashion

Watch the first year of NFT to open up a new world of fashion

GUCCI

Back in May last year, Gucci also experimented with NFT artwork. A four-minute short-form artwork called ‘Aria’ was officially unveiled and made its debut at Christie’s in the same year, with a starting bid of $20,000. As the first Gucci NFT work, the proceeds from the auction will also be donated to the United Nations Foundation.

Watch the first year of NFT to open up a new world of fashion

This isn’t Gucci’s first attempt at NFTs last year. In March, the brand partnered with tech company Wanna to sell virtual sneakers on a virtual app. The sneaker, called the Gucci Virtual 25, costs just $12, and users who buy it can wear it with AR to meet fashion needs.

Watch the first year of NFT to open up a new world of fashion

Louis Vuitton

In celebration of the 200th anniversary of the Louis Vuitton brand, a new mobile game, Louis the Game, was born. In this game, players will follow the protagonist Vivienne through six different worlds and embark on an adventure to collect 200 candles to commemorate Louis Vuitton’s birthday.

Watch the first year of NFT to open up a new world of fashion

You can customize characters with different Louis Vuitton logo prints and colorways, and learn about LV’s entire history by collecting postcards and other memorabilia. Throughout the game, players can also find 30 embedded NFTs designed by artist Beeple. Each NFT is a collectible and can only be found by playing the game, not for sale.

Watch the first year of NFT to open up a new world of fashion

Watch the first year of NFT to open up a new world of fashion

Off-Whit e™

Off-White™, which interacts frequently with the art world, has teamed up with New York street artist KATSU to release a mobile game app called OFFKAT. Centered on KATSU’s iconic graffiti, the game examines technology’s public intervention in commercialism, privacy and digital culture.

Watch the first year of NFT to open up a new world of fashion

 Playing as either Virgil Abloh or KATSU, players must mark walls and buildings throughout “OFFKAT City,” while remaining hidden from security cameras and evading law enforcement, and the game’s goal is to interact with this virtual world. Fight against a corrupt new mayor in the city.

Watch the first year of NFT to open up a new world of fashion

Watch the first year of NFT to open up a new world of fashion

Rimowa

Rimowa started with luggage and has a brand history of more than 100 years. Last year, it also launched NFT art collections for the first time across borders. Rimowa and NUOVA design studio jointly launched “Blueprints from the Metaverse”, applying the concept of the Metaverse to the series to create unusual works.

Watch the first year of NFT to open up a new world of fashion

NUOVA used the iconic materials of Rimowa bags to create four pieces of furniture art, and transformed them into NFT digital artworks. Finally, they were auctioned on digital platforms. All the proceeds from the auction will be donated to charitable organizations.

Watch the first year of NFT to open up a new world of fashion

Salvatore Ferragamo

Ferragamo is also starting to transform into a brand that knows how to navigate the digital world, with a new online game called Enigma that takes players into fashion puzzles that embed the brand’s accessories through four puzzle games.Players can tour Milan’s landmarks, and the game’s visuals are composed of warm pastel tones and sketches that evoke a romantic movie-like retro European sensibility.

Watch the first year of NFT to open up a new world of fashion

Watch the first year of NFT to open up a new world of fashion

Valentino

Valentino is also following the NFT craze, showcasing four digital blockchain works by artist Matthew Stone at its Episode SoHo store in New York City. The 3D animated paintings of “soothing”, “effervescent”, “kinship” and “warmth” recall textured draped fabrics.

Watch the first year of NFT to open up a new world of fashion

Watch the first year of NFT to open up a new world of fashion

In the second phase of Valentino Insights, Valentino hosted Stone’s NFT exhibition in a Roman residence, bringing the room into dialogue with art and the city of Rome.

Watch the first year of NFT to open up a new world of fashion

Watch the first year of NFT to open up a new world of fashion

Watch the first year of NFT to open up a new world of fashion

The concept of the Metaverse and the digital age is gradually gaining popularity, in addition to the endless emergence of virtual goods expressions by luxury brands. People are closely related to the daily wear also has a new interpretation. What kind of magic will be created when the wardrobe is moved to the Internet.

Watch the first year of NFT to open up a new world of fashion

The Fabricant

In fact, as early as 2019, virtual fashion has entered people’s field of vision. The Iridescence Dress, designed by digital fashion brand The Fabricant, is making waves on the internet. In the end, this unique garment was sold for $9,500, adding a strong touch to the NFT virtual fashion.

Watch the first year of NFT to open up a new world of fashion

Tribute Brand

The concept of the Metaverse is gradually gaining popularity, and more and more virtual fashion brands have entered people’s field of vision. Tribute Brand, a fashion brand from Croatia, came into being. The avant-garde design and virtual expression blur the boundary between reality and virtuality. The unique metal quality is strongly sought after by young people.

Watch the first year of NFT to open up a new world of fashion

Watch the first year of NFT to open up a new world of fashion

Who doesn’t want to wear a futuristic fashion with great texture. Tribute Brand can help you do that. Just upload a high-definition portrait photo, and the designer of this virtual brand can help you customize the style you like, without worrying about the size, the virtual fashion will always perfectly match your body shape.

Watch the first year of NFT to open up a new world of fashion

Watch the first year of NFT to open up a new world of fashion

Fashion trends are changing with each passing day. Log on to the official website of Tribute Brand, and you can buy the most avant-garde styles at reasonable prices. The professional 3D team can put on the favorite clothes for customers and be the fashion vane.

Watch the first year of NFT to open up a new world of fashion

AUROBOROS

Lady Gaga as a trendsetter will not miss virtual fashion. In the “Rain On Me” song poster, this grotesque futuristic one-piece comes from London-based digital fashion brand AUROBOROS. And the brand also released its first virtual ready-to-wear collection at London Fashion Week last year.

Watch the first year of NFT to open up a new world of fashion

A lot of inspiration of AUROBOROS comes from biology, after design and digital transformation, the fashion still maintains a sense of life and agility. The intricate details have the texture of high fashion, and it is one of the brands worth paying attention to in the virtual fashion world.

Watch the first year of NFT to open up a new world of fashion

Watch the first year of NFT to open up a new world of fashion

Watch the first year of NFT to open up a new world of fashion

Watch the first year of NFT to open up a new world of fashion

NFTs and virtual fashion bring more possibilities to the fashion industry. From the sale of the first virtual fashion to the entry of fashion brands into NFTs, it truly shows people the diverse forms of life provided by the Metaverse and the digital age.

Watch the first year of NFT to open up a new world of fashion

The expansion of retail channels firstly has a certain degree of promotion in terms of brands. In addition to the traditional online and offline stores selling physical goods, the brand’s cooperation with NFT sales platforms such as OpenSea also expands the retail method. The NFT or virtual fashion jointly launched by the brand and the game or social platform has also firmly captured the attention of young customers, and has made great progress in the direction of enhancing the brand image.

Watch the first year of NFT to open up a new world of fashion

Watch the first year of NFT to open up a new world of fashion

Watch the first year of NFT to open up a new world of fashion

Sustainable (sustainable) is one of the most concerned topics in the fashion industry in recent years. As we all know, the pollution generated by the clothing manufacturing industry is actually far more than industrial pollution, especially in today’s changing trend, the rise of fast fashion has aggravated this phenomenon. However, the arrival of virtual fashion may greatly improve the situation.

Watch the first year of NFT to open up a new world of fashion

For people who are keen to express themselves by sharing clothing on social platforms, virtual fashion can not only simply meet this, but also be a new trend. In particular, the new generation of young people who like to try new things has abandoned the “daily disposable” fast fashion items and turned to using virtual fashion on social platforms to satisfy their desire for expression. It is actually a good choice. contribute to the environment. The advantage of zero pollution alone is worth promoting more virtual fashion in the future.

Watch the first year of NFT to open up a new world of fashion

Watch the first year of NFT to open up a new world of fashion

2022 has already begun. Last year, NFT commodities and digital fashion blossomed in full bloom, which made people look forward to what surprises this year will bring. In fact, in addition to the combination of virtual and reality, it adds more possibilities to the expression of art, and environmental sustainability without physical production will also bring great changes to the ecology, gradually changing the negative impact of fashion on pollution.

I believe that in the near future, virtual fashion will also become a part of our life, and imagine the close connection between the Metaverse and life.

Posted by:CoinYuppie,Reprinted with attribution to:https://coinyuppie.com/watch-the-first-year-of-nft-to-open-up-a-new-world-of-fashion/
Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.

Like (0)
Donate Buy me a coffee Buy me a coffee
Previous 2022-01-14 22:58
Next 2022-01-14 23:01

Related articles