Viewpoint: Web3 is essential for data sovereignty in the Metaverse

Navigating the Metaverse is like playing a computer game, but soon, it will be exactly like real life. Unlike some dystopian Metaverse visions, I don’t think we’re going to give up reality and stop participating in the real world. On the other hand, advances in AI content generation could lead to a Metaverse featuring our lifelike avatars and propel us towards a hyper-reality that combines real world and digital life.

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In the future, everything we do on the Internet today can be realized in the Metaverse, just with a more attractive visual interface. There’s a reason that all the virtual content we’re exposed to today is low-res and cartoony, because it’s expensive to produce real-life content, and games are still a staple of the current Metaverse. On the other hand, the real world around us is vivid and rich, with a 24/7 experience of high-definition personalized content — our reality.

As technology advances, realistic content in the Metaverse will be indistinguishable from physical reality. The driving force behind this change will be powerful AI content generation algorithms that use real-world data to perfectly reproduce versions of ourselves in a digital environment. The question is, as the real world expands into virtual space: how do you stop criminals from taking control of your lifelike virtual version?

Will our digital selves become slaves to big corporations?

The development of the internet and the torrent of personal data generated by countless amazing digital products and services have been collected by large corporations. Every search engine query, comment, like, avatar, email, and purchase is another note in our digital identity symphony that only certain companies and their algorithms can hear. The Metaverse takes data collection to a new level and will be filled with immersive content and increasingly rich data streams.

While we may be willing to exchange cookie data or information about our purchases of Internet products and services to make our lives easier, it is unclear whether we would be equally happy to generate virtual versions of ourselves in a hyperreal Metaverse of unique biological voices and facial data to these companies for processing.


The way many internet services collect data has made people increasingly reluctant to share their personal data with online platforms, especially Gen Z users. As we enter a hyper-real Metaverse, the stakes are also heightened due to the incredible privacy of the data required to render real people, including digital copies of our faces, bodies and voices. This is a major obstacle to developing an inclusive and user-friendly Metaverse, especially when it comes to hyper-real content.

If we are to bring billions of people into virtual worlds, content creators will need to use AI content generation algorithms trained on real-world data to create personalized, immersive experiences at scale. But individuals must be willing to share their private biometrics and private data with content creators; otherwise, the Metaverse could end up being just an endless Zoom video conference with a bunch of thighless torsos chatting together.

How to Ensure Your Hyperreal Identity in the Metaverse

The arrival of a “hyperreal” Metaverse is an exciting and disturbing prospect. On the one hand, the Metaverse will create new immersive avenues for human expression and interaction. For example, the transition from analog phone calls to video conferencing started only 15 years ago and it has rapidly changed the quality of our interactions with family and friends around the world. Imagine how rewarding a real-time, immersive, realistic virtual “party” would be when you really felt like you were with your friends and loved ones.

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On the other hand, platform owners have the potential to gain new and increasing amounts of personal information and biometric data from users. In addition to this, criminals may create harmful content and use it to exploit individuals and communities. Recent examples of these risks include political misinformation and abuse of sexually explicit images of women. As we collectively explore how the Metaverse will unfold, we all need to be careful about user education, policymaking, and the careful development of hyperreal technology and artificial intelligence. Ultimately, as we approach a hyperreal Metaverse powered by artificial intelligence, the biggest challenges will come down to who controls user data and the security measures we have in place to protect individuals.

The first principle of securing your hyperreal identity in the Metaverse is to actively claim ownership of your private biometric data. While governments have a responsibility to stop criminals from stealing your data and identity, at least you can use blockchain technology to claim your hyper-real identity and track its use by legitimate content creators. Imagine securing your biometric data with a non-fungible token (NFT) that represents your hyper-authentic identity that only you can control. As you move between virtual worlds in the Metaverse, you can use this NFT as an authenticated login service and control which platforms have access to your biometric data.

Take VR headsets, which are already able to track users’ eyes, map their surroundings, and record their voices. If participation in the Metaverse is based on collecting these biometric data formats, then we need to design systems that give individuals control over when and how their data is used. In this regard, Web3 tools, including blockchain and other permissionless technologies, are critical to ensuring data sovereignty in the Metaverse, as they enable the tracking of personalized content at scale without requiring users to blindly trust third-party creatures characteristic data.

Web3 will put individuals in control of their Metaverse identity and biometric data

Attacking a person’s personal identity in the real world is very expensive in terms of time, resources and potential consequences. But in today’s Internet environment, the barriers to large-scale identity theft have been greatly lowered, and millions of people fall victim to these attacks every year. The use of Web3 tools, including NFTs and blockchains, to ensure data sovereignty of individuals in the Metaverse is critical. Because the deep personal details inherent in these data create new opportunities for malicious actors to impersonate individuals and exploit our identities.

These risks are magnified in the Metaverse. If an attacker can make your lifelike digital avatar say or do anything without other users being able to tell if that person is really you, it becomes much more important to fight fraud and build the web of trust that is vital to healthy communities challenging. A hyperreal Metaverse will unlock new opportunities for working and playing in virtual spaces, but this will only happen if there is a profound shift in the way data is exchanged and protected online.

While there will always be malicious actors in the Metaverse, Web3 technology could provide a set of guardrails for a positive economy, allowing individuals to safely share their biometric data and safely claim their own in the Metaverse content experience identity appears. It is critical that we create systems that allow individuals to control how they present themselves in the Metaverse and who has access to their biometric data. These systems will make personalized content creation a process of consensus and collaboration between the companies creating the content and the individuals involved in the content. This is a profound shift in the incentive structure at the heart of the modern Internet and Web2. In the age of Web2, the price of accessing major platforms and enjoying the best products is giving up control over your personal information. And in the near future, NFTs, blockchains and Web3 tools will allow users to participate in the digital economy for the first time without giving up control of their data.

Posted by:CoinYuppie,Reprinted with attribution to:
Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.

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