Vibe: Essential for Web3

Editor’s note

The SeeDAO Translator Guild really liked this article. According to our series of practices, we deeply feel that Vibe is more important than financial means such as Token and all DAO collaboration tools. It is the inner soul of a DAO, the soil for the seeds of creativity to grow into flowers, and the reason why members of the DAO are willing to accompany the organization to grow together.

The world of Web3 requires technology and temperature. Hope more DAO and Web3 tools find their own Vibe!

“Have you heard of the Vibe style?” If you’re a trendsetter, you’ve probably heard or even followed this trend over the past two years.

Senior players in the trend circle believe that the essence of Vibe lies in the sense of casualness. Wearing a single product only depends on the most comfortable part of your personal aesthetic. Once you fall into the routine of searching for “oxidized soles”, it will become a deliberately stiff pose. Losing the Vibe who is truly at ease, the appearance you deliberately maintain is the biggest violation of the “Vibe” spirit.

Obviously, keywords such as randomness, comfort, ease, and nature are the most important cores of Vibe.

In Web3, in various DAOs, we also see the shadow of Vibe. Through the observation of many different DAOs and our own experience, we gradually discovered the importance of vibe. In this article, we try to understand Vibe from the observation of some DAOs, welcome to discuss with us.

Trevor, the founder of FWB, said in an interview with the New York Times that in FWB, what everyone can get is Vibe, and the token reflects the value of Vibe. As the most iconic DAO of Web3, FWB is obviously the DAO that implements the “Vibe style” most thoroughly in Web3. So what exactly is Vibe?

Vibe: Essential for Web3

Vibe: Essential for Web3



What is Vibe?


Why is Vibe so important?


For the DAO/Web3 community

What does Vibe mean?


How did Vibe come about?


What kind of behavior weakens Vibe?

What is Vibe

What is Vibe? It seems that it is like a work of art, and it is difficult for us to give a precise and official definition, but we try to understand it from several aspects.

The literal translation of Vibe is “resonance, atmosphere, induction”, and I think “resonance” can best convey this state in the Chinese context. In the physical sense, “resonance” refers to the phenomenon of objects sounding due to resonance; in the spiritual level, it refers to the emotions produced by the mutual infection of thoughts or feelings. And both levels reflect a quality of Vibe: harmony/consistency , whether it occurs between two people or a large group; whether the phenomenon or state exists for a long time or a short time. As long as one’s emotional state or an atmosphere of an environment can be communicated to and felt by others, Vibe is born.

Vibe is a neutral word. Because we can’t deny that before a couple of bad guys are ready to do something bad, there’s a kind of vibe between them too, though that might be evil. Vibe also emerged among the non-mainstream groups that killed Matt in the early 2000s, which is sad and complicated. Vibe can be either a noun or a verb. For example, during the development process of Kill Matt, more and more members were brought into this tribe by Vibe, and activities with consistent behavior occurred, although in the end their beauty disappeared because it was difficult to be accepted by the mainstream world.

Vibe, as an emotional atmosphere, has a concentration level. When the concentration is particularly high, it will become a big carnival visible to the naked eye, with super infectious power. Meme is a typical example of this, often stimulating people to act in a way that is beyond reason. When the concentration is relatively low, it may appear as some scattered discussions.

The existence of a Vibe is also of different lengths. Meme usually comes and goes quickly. Maybe you remember the NFT of that Vietnamese brother. Of course, there are also some Vibes that are cherished and constantly maintained, such as FWB’s Vibe.

But no matter what form it takes, it’s a DAO, and even an integral part of the entire Web3.

Why Vibe is so important

Senior DAO player Wang Chao (Twitter @cwweb3) has previously searched several popular DAO communities with the keyword “Vibe” and found that the frequency of the word Vibe in each community is ranked as follows:

Vibe: Essential for Web3

Sort by frequency

BAYC (6000+) > FWB (4000+) > 

Mfers (2000+) > BanklessDAO (800+) >

DeveloperDAO (600+) > MirrorDAO (11+)

The common feature of these communities is that they are all content or culture-driven DAOs, and Vibe plays a more critical role in these communities than those in DeFiDAOs. Interestingly, we found that the frequency of Vibe in the community seems to be positively related to the productivity, vitality, and sustainable creativity of the community to some extent. Of course, the high frequency of the word Vibe is not a necessary condition for a DAO to develop well, but the emergence of Vibe is.

For the DAO/Web3 community, people are the soul of community development. Maslow’s Hierarchy of Needs tells us that after basic needs such as physical and safety are met, people tend to start looking for love/belonging, respect, and self-actualization. Humans are social animals and have a need to be accepted by society and specific groups. This is also the sense of security that many people are looking for. And the Vibe of a community, an atmosphere that matches its own temperament and makes people feel familiar can act as a safe medium to wrap people, so that people feel comfortable in such an environment. This medium actually acts as the glue that connects people. Is there anything more important to a community than connecting people?

Vibe: Essential for Web3

Maslow’s hierarchy of needs

It is not enough to generate connections, a weak connection may be diluted by time, maliciously compromised, etc.; but this connection is a prerequisite for the community to generate value.

In modern society, many times we need to collaborate to complete some tasks and goals, and the same is true in DAO. The initial role of the Community Vibe was to bring like-minded people together, and over time the number of people and, more importantly, the concentration of Vibe, followed by the urge to act, the inspiration to do things. Just like the ancient people chatting, when the chat is particularly enjoyable, they start to write poems; it may also be like many rich people who wear various famous brands to express themselves when they are rich. It seems that we cannot escape the shackles of human nature at any time. Putting aside intelligence and ability, practice has also proved that the more you appreciate each other, the better the collaboration will be between people with similar tastes.

Of course, the most important thing about Vibe is to express the unique spirit of a community, and it is also one of the indicators for judging whether a DAO community can be sustainable. It’s like a work of art, and there are grades. We can draw an analogy to Danner’s analysis of the appreciation of works of art in Philosophy of Art.

The purpose of a work of art is to make one distinctive feature reign supreme. Obviously, there are many kinds of characteristics of things, and it is those characteristics that are not easy to change, the deep, inner, innate, basic, that is, the characteristics that belong to the element or material are more important than those that are superficial, external, derived Yes, the features that cross over other features are the features of coordination or arrangement that are more stable and advanced.

We can intuitively feel the Vibe manifested by different communities, those well-done, content or culture-driven communities that capture some of the spiritual manifestations of the most essential human beings. Whether it is the pursuit of beauty or the dislike of ugliness, or the confusion and vanity of life. Beneath the seemingly empty beauty and ugliness is the similar spiritual core that most people have, so the community that Vibe comes out of often has strong vitality, because it resonates with everyone.

On the other hand, there are also communities that embody the characteristics of floating watches, and the most representative may be those imitation disk projects. Of course, there are many forms of expression outside the core, just like works that praise love not only novels, poems, but also music. So, whether it’s black and white, avatars or music, they can act as a product that realizes what Vibe has to offer.

For the DAO/Web3 community

what vibe means

We can look at the significance of Vibe to the community from the perspective of concept and implementation. We can simply compare the strategy and tactics of Web2, but the occurrence of Web3 is generally bottom-up.

At the conceptual level, in fact, we have already said in the important part that Vibe, as the spiritual temperament of the community, not only brings a sense of security to community members, but also complements the precipitation of community culture. But it is by no means within the conceptual framework of corporate culture. Corporate culture is top-down, it exists for the company’s products and services, not to stimulate employees’ creativity and satisfy employees’ self-realization. Vibe carries a characteristic that corporate culture cannot satisfy, respecting the uniqueness of each person, rather than forcing people into a specific box.

At the executive level, what does Vibe do? I think there are at least the following.

✓ The focus of mechanism design

In fact, I think the whole Vibe of Web3 already has, that is the kind of atmosphere of freedom, fairness, openness, etc. that people in Web3 feel. And people are the generators of Web3 Vibe. This undoubtedly points us to an important action criterion: from the design of the economic mechanism of the entire system, to the design of the onboarding process and the voting process, it is all to meet the needs and welfare of most community members , otherwise the community members will quickly You’ll feel like you’re just a tool person, and you’ll quickly quit because you feel out of place in the community.

✓ Catalyst for events

Although Meme usually feels like it’s just for hype and is full of bubbles, it has to be said that its power is powerful, and it is often forced to participate in a sweeping trend.

Bubble is often the only way for new things.

Gartner’s Hype Cycle shows this process well. Looking back at the scenes where the community decided to do something, we will feel that Vibe, a lot of inspiration comes from the fermentation of emotions, everyone is excited, when the concentration of Vibe reaches a certain level, many people will jump out and try, and then There will be real execution.

Vibe: Essential for Web3

Gartner Hype Cycle

✓ Frictional smoothing agent

Although a good community can show a high degree of unity and concentration of Vibe, everyone has their own personalities and characteristics, as well as different professions and abilities. When working in a community, friction will inevitably arise. At this time, there is no leader to coordinate. In addition to testing the subjective initiative of individuals to solve problems, Vibe can also play a great role.

Just like in Web3 Random Gate (a podcast program), we will have different opinions and ideas on a matter, but even if we argue fiercely about a matter, we believe that we will reach an agreement at a higher level. For the unity of values, many times this unity will be strengthened in the excitement of “ah, yes, that’s it”.

In the end, a bull market is the best time to feel Vibe, but a bear market is the best time to test whether a Vibe is superior .

How Vibe was created

In the first podcast of the Web3 Random Gate, we talked about two models for launching a DAO, and I think it’s appropriate to illustrate the formation of Vibe.


There is a centralized organization first, and then a DAO is formed based on this

In this case, there are various ways.

For example, the brand is shared but the organization is independent. Take Bankless and BanklessDAO for example. The two exist independently, and BanklessDAO just starts the DAO under the Bankless brand.

Alternatively, the centralized organization itself becomes part of the DAO. Take GitcoinDAO as an example, the Gitcoin team has become part of GitcoinDAO. In this way, the creation and laying of the original Vibe is up to the founding team, and may only happen by heartfelt understanding among a few people.


First have a goal or idea, and then form a DAO based on it

In this way, you need to have a specific goal or creative inspiration (there is no Vibe at this time), and then achieve the goal that cannot be achieved under the existing organizational framework in the form of DAO.

Taking the Constitutional DAO as an example, the threshold for participation is very low, and the goals and concepts are very clear, so a large number of people are quickly gathered, resulting in Vibe with wide coverage.

What kind of behavior weakens Vibe

Forming a Vibe is not easy, but destroying a Vibe is easy. Opaque information decision-making and unfair benefit distribution may make a DAO collapse at any time. We only provide some perspectives for community builders.

✗ Technocracy

Technocracy, also known as “expert domination”, uses a scenario to understand this concept: Technocracy exists in almost all DAOs, and even some DAOs that seem to be successful at the moment, there are so few people in them that Proposals and decisions have enormous influence.

Technocracy is a manifestation of social/cultural centralization, which is not conducive to the formation of Vibe or the promotion of DAO development. Vibe needs a group of people to resonate. If a community only represents the subjective will of one or a small number of people, and does not communicate and infect other community members, Vibe will naturally not be able to get up. A typical example is the “JUST DAO IT” pattern.

The “JUST DAO IT” model can quickly build a DAO appearance in a short period of time, with communities, tokens and its economic model, etc., but usually it has a good face and a weak inside.

In reality, the case of eliminating techno-bureaucracy happens to be the model of “building a center/forming a core first, and then de-centering”.

For example, Gitcoin and TEC DAO, they have one thing in common, that is, spend at least a year preparing to become a DAO. Allow enough time to help community members fully understand the community or products, and even collide with the organization’s vision/mission/values, and build “cultural resilience”, trust, and interpersonal resonance.

Only like-minded people, plus the blessing of time barriers, can form the soul of the community – Vibe. Vibe is an organic life force that allows communities to continue to grow, similar to how communities have found their Schelling Point state. 

✗ Capital Shock

The so-called capital shock refers to excessive profit-seeking behavior and the introduction of external capital when the community has not yet formed a strong Vibe and the productivity has not yet been reflected, which has a negative impact on governance and even the economic model.

the beginning of March this year, DeveloperDAO was going to hold a meeting in the community to discuss the distribution of early contributor rewards. Because of the distribution of benefits, many people were very enthusiastic and concerned about the interests. This is understandable, but it is obvious that the community is almost silent ? !

Competing and looting for interests has caused many people to smash votes. On the inside, it is easy to breed dark behaviors such as collusion and manipulation, and when rational discussions are required, most people have lost patience and confidence; in terms of face, this hurts. It is the image of the community. It seems to outsiders that the ideas and beliefs that are usually respected are just to cover up the purpose of making money.


Juicebox, which became famous through People’s war, was stunned by a group of coin players. Because the Vibe built by People seems to have become a breath of wealth overnight, the idealistic Vibe has completely disappeared, and it has not recovered to this day, and the niche community cannot bear it.

“Mirror Chinese channel, the atmosphere was very good when the first wave entered, but then came the big V to talk about currency prices, and Vibe immediately went wrong. Until later, Mirror clearly rejected the articles on currency speculation and whitelisting, and the situation It only got better.” This is the frankness of the witnesses.

For general DeFi protocols, users brush data, project parties need data, capital parties chase fame and fortune, and everyone gets what they need, but for DAO, this game will be broken.

✗ Malicious intrusion/sabotage

I don’t know if you have noticed that on Discord, there is an important step before entering a community, which is to make sure not to do something that goes against the justice of the community or disrupts the good order.

I saw that some Refi communities also mentioned that if you do not recognize or are not optimistic that crypto will help solve the problem of climate change, it is recommended that you do not enter the community. At first I sneered at this kind of regulation, and it is not allowed to be questioned? Later I discovered that the power of language is too powerful. For a community that has just started and has not yet experienced catastrophe, even a voice of doubt may cause disaster, not to mention that this may be because some people with ulterior motives are deliberately provoking things.

In 2018, the reason why the DAOONE community we belonged to was disintegrated later was also invaded and destroyed to some extent. People keep coming in to question the motives/ability of some contributors, and it happens that some information disclosure is not timely enough, which shakes the most fundamental trust among community members, and a feeling of doubt, disappointment and sadness begins to spread, some Promising projects were also shelved until the community came to a complete halt.

The behavior styles between communities can be very different. The people of BanklessDAO may have been working diligently all the time, most of the people of FWB are doing things silently after chatting freely, and the people of Gitcoin may be shouting slogans. Make trouble, but no DAO can move forward without questioning itself.

✗ Missing forward loop

As we mentioned in the podcast, although from the outsiders’ eyes, FWB people are not doing their jobs every day, but behind the scenes, they are constantly strengthening their relationship with each other through IRL activities, thinking about opening a coffee shop, forming a group to do NFT investment, and so on.

Self-realization requires real value activities as support, which can be community activity planning, content output, project management, creative design, investment, etc.

During the implementation of these activities, Vibe is continuously released, the vitality of the community is continuously strengthened, the personal value is constantly discovered, and the material and the spiritual are integrated into one in a spiraling attitude.

On the contrary, some communities only care about wealth and passwords, while others only focus on slogans and beliefs. Man is an extremely complex animal. He likes the new and dislikes the old. Safe, so can you give me a Mobius ring? The one you can play all the time!

Posted by:CoinYuppie,Reprinted with attribution to:
Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.

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