Understand how Gala Games traditional gamers shape the chain game version of Steam?

How does Gala Games work?

Gala Games is a blockchain game aggregation platform where games and in-game assets (NFTs) are issued on Ethereum.In the future, Gala Games plans to launch a game public chain that is more friendly to game users and developers. Many people understand it as the Steam platform in the Web3 world.

According to OKLink data, thanks to the outbreak of the Play2Earn model, the number of daily active players in the GameFi market will grow explosively in 2021. In the meantime, Gala Games has been riding the wave and gaining momentum in 2021.


According to official data from Gala Games, its monthly active users have exceeded 1.3 million, and more than 26,000 NFTs have been sold. But as the GameFi market cooled off, after reaching a new high, the GALA token price began to gradually fall back in November 2021. Although Gala Games’ token price performance is strongly related to the GameFi market in terms of performance, Gala Games’ game P2E attributes are not strong. As the team wrote on the official website, Gala Games’ requirements for games are more focused on “Fun First”.

They believe: “We believe the blockchain should be invisible in our games. We use simple game mechanics that all players can enjoy, whether or not they consider themselves to be blockchain pros. We believe that the blockchain should be invisible in our games. Yes. We use simple game mechanics that all players can enjoy, whether they consider themselves blockchain experts or not.”

At present, Gala Games has made it clear that 8 games will be launched, namely Legends Reborn, Spider Tanks, Town Star, The Walking Dead: Empires, Mirandus, Legacy, Last Expedition, Echoes of Empire, Fortified. These eight games cover card, strategy, RPG, MMORPG, fighting, business simulation, FPS, TD and other game modes.

The game content covers space, middle world, zombie, punk, adventure, leisure, planting and other styles. Among them, Town Star, a simulation business game, has been officially launched, and the web page is used as the front section for players to participate in the game. The remaining 7 games are in several stages of development, testing and waiting for node voting.

Next, this article will analyze the fundamentals and future development potential of Gala Games in detail from the perspectives of nodes, GALA tokens, game content, teams, competing products, and risks.


A decentralized network of nodes is the foundation of Gala Games. Through the Gala Games founding node, users can vote to decide which games Gala Games will launch. For individual games, Gala Games also set up game nodes, such as Town Star, to reduce the pressure on Gala Games servers.

The constant upper limit of the founding nodes of Gala Games is 50,000. According to official data, there are currently more than 16,000 founding nodes run by players, jointly supporting the ecological development of Gala Games.

In this regard, we can understand it as Gala Games as a main body, decentralizing the entire game network through decentralized nodes. The main body, Gala Games, is responsible for providing operations, curation, marketing, and maintenance services for the entire decentralized network. These services cover Gala Games Network, node software updates, maintenance and development, etc., and ultimately promote the development of Gala Games Network together with the community. .

According to the official explanation, the Gala Games node network ecology consists of five parts, namely the main body of Gala Games, NFT in the game, random allocation algorithm, public database and nodes.


Gala Games main body

The main body of Gala Games is responsible for the planning and execution of various games at the game level (game online, etc.) on the basis of governance. At the same time, Gala Games hopes to provide toolkits for more studios to produce and release NFTs, and welcome more game studios with an open ecosystem.

According to the official explanation, “Gala Games’ goal is to make it easy for any company to quickly and easily add their games to the Gala Games ecosystem and use the toolkit to generate standardized cryptographic packages, NFT libraries and wallets to integrate into their in the game”. It can be considered that the number of game studios determines the future development of the Gala Games ecological network, and is also one of the important indicators for us to evaluate the potential of Gala Games.

public database

The Gala Games community has established a public database through GALABASE.io. We can understand it as a blockchain explorer. The function of the public database is to help the developer community more easily participate in the Gala Games ecosystem through easy access features. Game studios within the Gala Games ecosystem are a major part of its developer community.

In addition, the public database is the backbone of its random allocation algorithm. We can also use it to query the support of different nodes for the Gala Games ecosystem. However, after testing, the application of the public database GALABASE is mainly reflected in the NFT query, and the display of information such as the contribution of Gala nodes is relatively vague.

Founding Nodes and NFTs

The benefits of becoming a Gala founding node are mainly reflected in two aspects:

  • 1. Founding nodes can vote to decide which games are launched on the platform;
  • 2. The founding node obtains the operating income of Gala Games and the game (Town Star);

In addition, according to the random allocation algorithm, the NFT of the new game will also be airdropped to the founding nodes. NFTs in new games are provided by game studios and traded on Gala Games’ store.

In addition to voting, although it is necessary to provide computers and other equipment to become a Gala founding node, as mentioned above, the specific content that needs to be contributed to become a Gala node is not clear, and no specific information is disclosed to the outside world. Also, the update of active node data in its database was before March.


It may be that when more games are launched in the future, the Gala founding node can reflect more of its functions.

The node owner @alchemy believes, “Node sales are a disguised fundraising method for the project party. The project party said that selling nodes is to avoid US regulatory risks. There are still 10,000 nodes for sale, how much can the project sell for? What? Almost $750 million.”

GALA token

GALA is the ERC native Utility Token of the Gala Games ecosystem. Currently, it can be cross-chained to BSC. The total amount is 50 billion, and the current circulation is 6.98 billion. The current market value of GALA is 1.7 billion US dollars, and the market value ranks 63.

It is reported that the GALA token has not undergone ICO, and has been listed on Binance, Coinbase, Crypto.com, OKX, Kucoin, Gate.io, Uniswap and other exchanges, covering GALA/BNB, GALA/USD, GALA/USDT, GALA/ ETH and other trading pairs.

Gala Games nodes can earn daily points by running the node for 6 hours, and then redeem the points for GALA token rewards. The more points you earn, the more shares you can get in the daily GALA token distribution. In addition to running the node, invite users to join the node, invite users to run the node for more than 6 hours, and the inviter can also get reward points.

Every year on July 21st, the amount of GALA token distribution will be halved – over time, the less selling pressure of GALA, but the longer the payback period to become a node. Moreover, Gala Games did not raise funds – from the results, the founding node of Gala Games is actually an investor of Gala Games.

Through the founding node and node sales, Gala Games has obtained enough funds to support their continuous development. According to the statistics of the first-class position, as of January 11, Gala Games has obtained 510 million US dollars and 8681.8 ETH in the node sales income.

In addition to this, Gala Games also has another revenue stream: Gold membership subscriptions. Gold members have priority access to information, special NFT rewards, and early access to game testing opportunities.

The GALA token acts as a payment medium for everything in the Gala Games ecosystem, including nodes, gold memberships, NFT sales in stores, and more. This is also the main empowerment of the GALA token. Later, after Gala Games launched Project GYRI (the public chain project of Gala ecology), GALA tokens may act as Gas tokens in it.

In the future, in addition to serving as an important medium of exchange in the Gala Games ecosystem, GALA tokens are also an important means for the early investors of Gala Games, that is, the Gala founding nodes to recover their investment costs.

If the GALA token price fails to meet expectations, the cycle for new Gala nodes to recover costs will become longer, potential investors’ desire to become nodes will become weaker, and Gala Games will not be able to obtain sufficient funds for long-term operations. Of course, Gala Games is still well-funded so far.

On February 8, Gala Games confirmed that it will allocate $5 billion over the next year to expand its NFT and other products. Of this, $200 million is expected to go to game NFTs, $1 billion to studio music NFTs, $1 billion to movie NFTs, and Gala theme park NFTs to get the remaining $1 billion.

The growth of the number of nodes will also become an important KPI indicator for Gala Games. Only by continuously promoting the development of Gala Games’ own ecology and increasing investors’ value expectations for GALA tokens can more nodes and players be attracted to participate. This is a positive feedback loop.


Town Star

The only game Gala Games has released today is Town Star (Spider Tanks is still in beta). Town Star is a Play2Earn blockchain game built on the web.


It is a simulation business game. Players can build a dynamic urban system by building a series of infrastructures such as farms, ranches, lumbering fields, factories, etc., hiring workers, factory processing, and selling resources. Although Town Star is a game built on a web page, its game mechanics are very comprehensive, and players can play for free without any barriers.

For basic GameFi players, Town Star is very difficult and has a certain threshold for getting started. Although it is not as complicated as traditional simulation management games, players also need to spend energy and time to familiarize themselves with the game process.

First of all, players need to understand the role and cost of workers, materials, and infrastructure, and balance development until various resources can support the processing needs of the refinery. Among them, gasoline is the most important resource in the game, we need gasoline to run the car to sell our own goods for profit. The game cannot be purchased, only gasoline can be obtained through the refinery. Once we run out of gas and we can’t produce gas, the game goes into a death loop – we just have to start another round.


The Play2Earn model in games is not the model in the traditional GameFi market, that is, DeFi gamification. Traditional GameFi brings some game experience to participants through the combination of NFT and FT (homogenized tokens), but the essence is still DeFi. Town Star, on the other hand, implements the original intention of Gala Games’ “Fun First” and pays more attention to the player’s playing experience – even if the player cannot obtain quick economic benefits.

Town Star’s Play2Earn mode is mainly reflected in the following three aspects:

  • Daily Challenges: Complete daily challenges to get token rewards;
  • Gala Power: The setting of Gala Power encourages players to hold GALA Tokens and TOWN Tokens – the amount of both determines the player’s Gala Power level. The higher the Gala Power level, the more NFT players can get in Town Coin;
  • Season Pass: Through the Season Pass NFT, players can complete the game within the specified time to get TOWN token rewards.



Of course, Town Star also provides paid content (NFT) to help players master higher earning efficiency. At the same time, these paid content (NFTs) are also supported to be freely traded in the market. Players can buy those NFTs in the Gala Games store, and the rarer the NFTs, the more efficient it is to earn TOWN.

The TOWN tokens purchased by players through games or purchased from third-party exchanges have the following three purposes:

  • Buy TownCoin’s exclusive NFT items;
  • Use TownCoin for in-game upgrades and benefits;
  • Hold TownCoin to get higher Gala Power level. 

In addition to earning TOWN tokens through Play2Earn, another way to obtain TOWN tokens is to become an operating node of Town Star. Node operators receive TOWN tokens in daily distributions as a reward for running their Town Star founder nodes.

In fact, we can see Gala Games’ attitude towards ecological games from the example of Town Star. Just like the “Fun First” we mentioned many times above, the games in the Gala Games ecosystem are more likely to develop towards the model of “ordinary players enjoy the game, professional players earn bounties”, more like Contest2Earn than Play2Earn.

This is another reason why Gala Games is identified as a Web2.5 product above. The audience of a fun game will not be limited to encrypted users, it will also attract more ordinary players to participate, more like a bridge between Web2 and Web3.

At the same time, players in the non-encryption industry can register through Gala Games’ email address to create their own encrypted wallet (the mnemonic is still required to be recorded), and there is no need to download wallet software such as Metamask. To a certain extent, this lowers the cognitive threshold of players for the blockchain/encrypted world.

Gala Games Ecological NFT VOX

VOX NFT is an NFT based on the Gala Games ecosystem, with a total of 8,888 tokens. VOX NFT can be applied to games in the Gala Games ecosystem, for example, it can be staked in Town Star to get TOWN token rewards.



Currently, the second series of VOX Collectibles: Mirandus, inspired by the MMORPG MirandusVOX, is out.


In the future, after the Gala Games Metaverse launches, it will act as an Avatar in it. And, Metaverse participants can also earn VOX Coin through VOX NFT. VOX Coin will be used in the Metaverse, or exchanged for other Cryptocurrency.

Founder and Team

As mentioned in the introduction on Gala Games Medium, Gala Games is composed of former Zynga co-founder Eric Schiermeyer, one of the first miners in the cryptocurrency field, and multiple patent holders of blockchain technology such as Wright Thurston and Farmville 2. Created by the creative director behind it, Michael McCarthy.

Among them, Eric Schiermeyer serves as CEO of Gala Games. He was a Zynga co-founder before founding Gala Games. As a game company, Zynga has launched many popular web/mobile games, such as Farmville, Farmville 2, Zynga Poker.

For the convenience of understanding, we can understand Farmville as a popular QQ farm in China, but Farmville is based on the Facebook social network. Farmville2 is a 3D upgrade of the 1st generation. And Zynga Poker is a mobile game with poker as the game content.

Eric Schiermeyer has no experience in developing large-scale games. From the results, games such as Farmville show more of their ability at the marketing level. However, blockchain games are still in the initial stage of development, and the acclimatization of 3A game masterpieces will give lightweight games more room for development.

In addition to the main founder, game director John Osvald also worked at Zynga, engaged in game design. His working experience is basically concentrated in the game field. He has worked for EA, Carnivore Inc. and other companies, and his experience is mainly concentrated in the mobile game sector.

T. Elliot Cannon served as the director of Gala Games’ first game Town Star. He has 27 years of game industry experience and has participated in the design of Unreal Engine, Unreal Tournament (Unreal Tournament), Crysis, Doom and other game masterpieces. In February of this year, T. Elliot Cannon has already started preparations for the next upcoming game from Gala Games.

other information

Gala Music

Gala Music hopes to build a decentralized music network that is more suitable for artists and fans. Gala Music will also expand the influence of the network through node sales, players can play each song NFT by running a node, and by listening to it, node operators, NFT owners, artists and listeners can all get rewards, that is, Listen2Earn . The Project GYRI mentioned above is also one of the important supports of Gala Music.

Now Gala Music has partnered with Snoop Dogg.

Gala Recent News

  • In the next few weeks, Gala Games ecological public chain Project GYRI will be launched;
  • Gala Games has teamed up with the GRIT team for the upcoming GRIT: A Wild West Royale.

Gala social media data

  • Twitter Followers 328.2K
  • Discord Members 148.8K

short-term growth expectations

  • Launch of Spider Tanks
  • Launch of Project GYRI public chain
  • node
  • node

Competitive Analysis

As a game aggregation platform, Gala Games also has many competitors, such as Axie Infinity, which opened the era of GameFi Play2Earn, or Immutable X, which is committed to building NFT Layer2.

Comparison with Axie Infinity

In order to solve the scalability and high cost of Ethereum, Axie Infinity built an Ethereum sidechain Ronin for gamers to use. In addition to solving the pain points of Ethereum itself, Ronin also integrates payment gateways to facilitate players’ deposits and withdrawals. It can be argued that Ronin is the foundation of Axie Infinity’s success .

With the weakness of Play2Earn, the development focus of Axie Infinity is more inclined to the construction of the side chain Ronin, rather than the exploration of more game content/mechanisms. Investors’ attention has also shifted from GameFi to DeFi with the launch of Katana, a decentralized exchange on Ronin. Katana provides a new enablement for SLP (the reward token provided by Axie Infinity to players) – as long as the SLP /ETH constitutes an LP to participate in the liquidity mining of Ronin’s native token RON . After its launch, on December 3, 2021, Ronin’s locked-up funds reached a record high of $1.5 billion.

However, under the PoA (Proof-of-Authority) consensus, the Ronin network is relatively centralized, and Sky Mavis plans to have more new games after Ronin becomes more complete and stable.

As mentioned above, Gala Games is also testing and hopes to launch a public chain project called Project GYRI. Unlike Axie Infinity, GYRI by Gala Games is the first blockchain to address the needs that game developers face in gaming .According to the official announcement, ” We have never wavered in our position of “game first, blockchain second”.

In addition, with the eight games promoted by Gala Games at the same time, Gala Games’ game ecology will be very competitive by then. Quantitative changes lead to qualitative changes, and new challengers will also stand out from many unknown blockchain games and challenge the leading position of Axie Infinity.

Comparison with Immutable X

Similar to Project GYRI launched by Gala Games, Immutable X is a Layer2 dedicated to providing infrastructure services for games and NFTs.

Immutable X hopes to address the main challenges facing the current Ethereum NFT ecosystem:

  • scalability;
  • Long confirmation time (transactions take several minutes to confirm);
  • Gas cost;
  • Liquidity (most NFTs are never traded);
  • Developer experience (the NFT project team spends more time on technical research and development rather than project improvement);
  • Environmental impact (barriers to mainstream adoption).

This is the most urgent need in the Ethereum NFT market. Immutable X took these needs as a starting point and worked with StarkWare to build Immutable X as an NFT-friendly Layer2 using ZK-Rollup technology.

Although Immutable X hopes to undertake the NFT ecosystem of Ethereum, the reality is that only enough interest can attract more liquidity funds influx – although the infrastructure has sufficient advantages. Most of the initial development of the ecology comes from the incentives of the official foundation. Only when more excellent blockchain games are built on Immutable X, will Immutable X have the opportunity to achieve longer-term development.

This is also the difference between Gala Games and many blockchain infrastructure development ideas. Gala Games is more like a Web2.5 product, which consists of centralized entities and decentralized nodes. Based on games, it develops various tools and infrastructures to satisfy game developers.

Compared with Immutable X, we can’t arbitrarily think that the two are better or worse, but from the perspective of the game, Gala Games’ operation and marketing ideas are undoubtedly successful. Immutable X still needs time to precipitate and develop after launching infrastructure services.


First, unlike other Web3 projects, Gala Games’ code and white papers are not open-sourced . Gala Games is more like a Web2 company, and its opacity and semi-centralization will have an impact on the enthusiasm of crypto investors.

Second, Gala Games’ current games cannot meet the gold demand of crypto players . Taking Town Star as an example, compared with other GameFi, the payback period is a few days, a week, or a month. According to statistics, the return period of Town Star is more than one year. A small game cannot meet the immersion that players need, which means that players cannot spend time in a small game for a long time. Maybe later games will change that.

Third, whether the Project GYRI public chain can meet the expectations of game developers is also a potential risk point. If Project GYRI’s performance is not satisfactory, it will discourage more developers – this is a serious threat to the development of Gala Games’ ecology.


In essence, the success of Gala Games is inseparable from the founder’s rich game development and marketing experience, which has played a huge role in Gala Games’ node sales and game operations . Users attracted by Gala Games’ ecological games will also be retained in Gala Games’ community and social media, and the short-term traffic demand for the launch of new games will also be quickly met.

The GALA token is a medium of exchange in the Gala Games ecosystem, so consumption scenarios and application scenarios are rich, so that it can also obtain effective support from ecological users. NFTs in the Gala Games ecosystem have also gained greater liquidity than NFTs in other ecosystems – Gala NFTs can be applied to various games in the ecosystem.

Posted by:CoinYuppie,Reprinted with attribution to:https://coinyuppie.com/understand-how-gala-games-traditional-gamers-shape-the-chain-game-version-of-steam/
Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.

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