Under the background of accelerated commercialization of TikTok, Puff Media lays out full-link brand overseas services

Puff Media became a TikTok contracted content service provider this year, and began to help brands sell goods on the TikTok platform.

Despite the ban in the United States and the request to be removed in the Indian market with the largest download volume, TikTok has maintained rapid growth in the past year. According to the statistics of Sensor Tower, a third-party data agency, TikTok has become the world’s most downloaded application in 2020. The cumulative downloads in the US market exceed 165 million times, and the cumulative global downloads exceed 2 billion.

Users continued to grow at the same time, TikTok gradually liberalized in 2021 the pace of commercialization, from Indonesia to start, TikTok is gradually liberalized and video straight in all regions of the world broadcast shopping carts. In the context of TikTok’s accelerated commercialization, Puff Media has accelerated the deployment of full-link brand overseas services, and became the official service provider of TikTok this year, using its social media and communication advantages to help domestic brands go overseas.

Puff Media was established in May 2020. It has operation centers in Guangzhou, New York, San Francisco, and Milan. The founding members have many years of European and American overseas backgrounds, and they understand brand/culture/localization operations in multiple fields at home and abroad. Founder Zhang Mingchi is a multi-industry serial entrepreneur with 8 years of experience in the United States; the strategic development leader Jack Charlie is based in New York, with 35 years of media experience, is a former Wall Street Journal editor and a reporter for the New York Times; Brand operations leader Lynch is based in New York, He has 6 years of brand management experience and is good at branding localization; New media operations manager Charlie is based in San Francisco and has 10 years of marketing experience and 6 years of new media operation experience.

At present, Puff Media has more than 260 TikTok matrix accounts, with a total of more than 96 million followers, and more than 12 million Instagram followers/agents. 

Under the background of accelerated commercialization of TikTok, Puff Media lays out full-link brand overseas services

Puff Media currently has a TikTok celebrity pool

Puff Media is also one of the first teams in China to obtain TikTok shopping cart internal test qualification through original IP. The first batch of TikTok Ads North American advertising agencies. At this stage, Puff Media is accelerating the construction of brand + e-commerce + traffic full link service Ability, among them, Puff’s own data platform TikStar.com has more than 8,000 registered users, and it has become the TikTok data platform with the largest number of registered users in China. In the first quarter of this year, Puff Media achieved revenue of approximately US$420,000.   

The commercialization of TikTok has gone through four stages. The first stage is a custom link to the homepage, associated with Instagram and YouTube; the second stage is brand communication methods such as hashtags, international challenges, limited edition star maps, and live broadcasts; the third stage Launching for Ads, Blue V certification, and DOU+; At this stage, TikTok is making efforts to bring goods to e-commerce, and gradually opening video shopping carts and live shopping carts.  

Under the background of accelerated commercialization of TikTok, Puff Media lays out full-link brand overseas services

Small appliance brand TikTok operating account

According to Zhang Mingchi, the founder of Puff Media, Chinese consumer products are going overseas from low prices and explosive products to the stage of brands going overseas. In the stage of brand going overseas, professional marketing agencies can cooperate with brand owners and platforms to help Chinese consumers. Brands create greater value in overseas markets. “In the past, consumer products went overseas with the idea of ​​hitting hot products. It was a bit similar to micro-shopping. Even the overseas brands we are familiar with now started to improve their brand strategy after hitting the hot products. Now consumer products go overseas with branding from the beginning. Model.”

According to 36 krypton, TikTok is supporting a group of brands with reference to the development path of Douyin e-commerce in China. At this stage, TikTok is working with content service providers to help brands achieve localization and commercialization overseas and create benchmark cases. Puff Media became a TikTok contracted content service provider this year, and began to help brands such as By- Health to sell goods on the TikTok platform.

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