Three times in a row, Lei Jun is eyeing the “water seller” in the Metaverse

For Xiaomi, one of the purposes of investing in the era of Weiling is to supplement its own technical shortcomings.


On April 22, Beijing Weiling Times Technology Co., Ltd. underwent an industrial and commercial change, adding a number of shareholders such as Xiaomi Technology Co., Ltd. and Hanxing Venture Capital Co., Ltd.

Wei Ling Times is a video cloud solution service provider. It was established in January 2019. Its legal representative is Guo Jianjun and its registered capital is 10.14925 million yuan. The company focuses on providing video cloud solutions, mainly providing technical solutions for cloud game demanders.

At present, Wei Ling Times has served game manufacturers such as Mihayou, Xiaomi Interactive Entertainment, and Shengjian Network, and has reached cooperation with public cloud platforms such as Kingsoft Cloud and Alibaba Cloud.

Among the newly added shareholders of the Weiling era this time, Hanxing Venture Capital Co., Ltd. is 100% of the shareholders of Xiaomi Technology Co., Ltd.

In addition to the strategic financing in April this year, Xiaomi has injected hundreds of millions of financing into the Weiling era in April and December 2021.

Xiaomi has invested in more than 400 companies, covering smart hardware, consumer goods, education, games, social networks, cultural entertainment, medical and health, automobile transportation, finance and other fields.

Cloud gaming is a sector that Xiaomi has only entered into in recent years.

Why Xiaomi Enters Cloud Gaming

In recent years, the concept of cloud gaming has become very popular.

The so-called cloud game means that the cloud game service provider prepares a computer server with high configuration and many games at a distance. The user connects through the network. After entering the game, the picture and sound of the game are transmitted back to your local device through the network. , and then operate it through your keyboard, mouse or handle, and then transfer it back to perform the operation.

In this way, an interactive process of a game is formed, so as to realize the operation of playing large-scale games on various terminals such as TVs and computers.

Xiaomi’s “Xiaomi Cloud Game” is a game method based on Xiaomi hardware devices, such as Xiaomi computers or Xiaomi TVs. When users use hardware devices, all games can be run on Xiaomi’s own server. Occupies the memory of the Xiaomi hardware product itself.

When Xiaomi Cloud Game is running, the rendered game screen will be compressed and transmitted to the user through the network, which means that in the future, whether the Xiaomi TV at home is high-end or low-end, as long as it supports basic video decompression, it can play any desired game. game to play.

For users of Xiaomi TV, it will greatly facilitate daily entertainment.

Xiaomi’s accumulation in the fields of mobile terminals, boxes and TVs means that it must be an important player in the field of cloud gaming.

According to the financial report data, the global shipment of Xiaomi smart TVs will reach 12 million units in 2020, and the sales volume of Xiaomi smart TVs in 2019 is still close to 12.8 million units in 2019.

In 2020, Xiaomi’s Internet business revenue was RMB 23.8 billion, a year-on-year increase of 19.7%. Among them, Xiaomi’s game business revenue reached 4.2 billion yuan, an increase of 31.4% year-on-year, which became the main support for Xiaomi’s Internet revenue growth.

At present, the development trend of the game industry is “strong cloud and weak terminal”, that is, all computing power is transferred to the cloud to reduce the dependence on terminal equipment.

Therefore, for Xiaomi, which has terminal advantages, one of the purposes of investing in the era of Weiling is to supplement its own technical shortcomings.

Who is Wei Ling era?

As a leading video cloud computing solution provider in China, Weiling Times has an innovative cloud computing architecture independently developed and key technologies such as audio and video real-time encoding and decoding, application container technology, and GPU virtualization.

Wei Ling Times has been favored by capital since its establishment in 2019. As of now, Wei Ling Times has passed 5 rounds of investment and obtained hundreds of millions of yuan in financing.

In August 2021, the Android version of the most important benchmark product “Yun·Yuanshen” in the Weiling era was officially tested, and its operation has been recognized by Mihayou and satisfied by players.

This undoubtedly strengthens the confidence of Weiling Times in the development direction of cloud games and virtual worlds.

At present, the short-term goals of the Weiling era are mainly in the following three directions: the design and first mass production of the exclusive server in the virtual world; the design and construction of the digital human development platform based on cloud rendering; the research and development and development of the next-generation software “Ark Architecture” design.

Chief among them is the first section.

The design and first mass production of the virtual world exclusive server is consistent with the long-term development strategic direction of the Weiling era.

As early as the end of 2019, Wei Ling Times began to lay out the next generation of virtual digital world, and plans to use 10 years to find a way to the “number one player”.

Guo Jianjun, CEO of Weiling Times, once said: “Metaverse is actually a pioneer in the pan-entertainment industry, and the entire industry has officially entered the era of great navigation. We take the carbon-based continent as the starting point, take the ‘virtual ark’ and cross the entire ‘sea of ​​computing power’ ‘, to explore the ‘silicon-based continent’. The elements of the Metaverse are ‘computing power sea’, ‘transmission network’, ‘ark architecture’, and ‘entry carrier’. Wei Ling Times chose to explore two of these elements to complete cloud rendering and Build a sea of ​​computing power. I believe that the sea of ​​computing power is a prerequisite for the emergence of a silicon-based continent, and I hope that the era of Wei Ling can contribute to the progress of the virtual digital world.”

That is to say, if the Metaverse Era really comes, what the Wei-Ling Era does is to provide the technical prerequisites for the birth of the entire universe.

Metaverse gets another point

Cloud games have always been favored by capital and the market.

According to iiMedia Research, the size of China’s cloud game market in 2019 is about 2.24 billion yuan. iiMedia Research analysts believe that driven by the new infrastructure, the scale and commercialization of cloud games is becoming more and more promising, and the overall development of the industry is advancing rapidly. It is expected that the market size of cloud games will hit the hundred billion yuan mark in 2023.

At present, the cloud gaming industry is still in the early stages of development.

At the current stage, the main players of cloud games are Haobai Entertainment, Xinghui Interactive Entertainment, Shengtian Network, etc. Compared with them, Weiling Times is still smaller in scale.

However, with its benchmark product “Cloud Genshin Impact” as a breakthrough, Weiling Times has demonstrated excellent computing and architectural capabilities.

Cloud games are the forerunners of the Metaverse, and cloud native games are born out of the concept of the Metaverse.

According to Guo Jianjun, CEO of Weiling Times, “The first half of cloud games is the stage of technology and underlying resources. What needs to be solved is to change user habits, so that users who want to experience the game are no longer restricted by the terminal.”

In the second half, it is the era of cloud native games.

What exactly is cloud native gaming?

According to Guo Jianjun, CEO of Weiling Times, the current game architecture is a client-side and server-side architecture, which means that every player is a client-side player. The data is sent to a central server, and the server sends the entire venue or scene data to each client after computing, and each client independently computes and renders to produce the results you see, but this is very inefficient.

In cloud-native games, it is assumed that the venue is a game world. When all the action or manipulation data is sent to the game world, the game world completes one operation, and then sends each player’s video stream to each player.

This means that the calculation of this game world is no longer performed multiple times, but at one time. The CPU and memory can be reduced by more than 90%, and a lot of work can still be done at the rendering level.

The meaning of cloud-native games is to expand the game into a virtual world for users, just like the movie “Ready Player One”.

When such a high computing power architecture is realized, cloud native games will infinitely expand its boundaries until a universe is born.

Posted by:CoinYuppie,Reprinted with attribution to:
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