Kelly Clarkson with “The Voice” is simply an audiovisual feast.
Because I can’t sing, I like the sweet taste. One day, I saw some creators singing in the show. They came to the studio in their best Sunday outfits. They wiped their shoes, made their hair, put on ck or Chanel No. 5 perfume, and then sang their own voice: “Cry of inspiration”.
I watched each contestant sing carefully. About halfway through the performance, a small box popped up under the TV screen.
Did you see it? “Voice of America” promoted the social media accounts of its most valuable singers for about 3 seconds.
This is the first time such a thing has happened.
Previously, there was only one description below each artist’s Youtube video, and there was no link to the artist’s website. On the show’s website, each contestant previously had a profile of the singer. Even so, there is no link to the singer’s website. Now these personal data are no longer placed on the show website.
The creators have been sealed for several years, and we let the monopoly hurt them.
Web 3.0 transformation
- Web 1.0: Internet
- Web 2.0: social media/mobile internet
- Web 3.0: Blockchain/AI
We are in the third stage of the Internet. Many Web 3.0 skeptics believe that decentralization will not change anything. I disagree.
Coinbase CEO Brian Armstrong believes that Web 3.0 is nothing new. He said that we are re-decentralizing the Internet, that is, what was the Internet like in the beginning and why?
He said that we need to “test the power of large technology companies,” also because many countries are excluded from the creator’s economic prosperity. Ask creators like Chinedu, my friend in Africa. It is difficult for them to make money through PayPal and Stripe. However, people like me have always taken this for granted. The luck of your birthplace should not affect whether you can join the creator economy and make a living from it.
Creativity is not restricted by the country of origin. Web 2.0 makes us think it is.
“Conversion rate” explains the exploitation of creators.
Social media platforms like Twitter, Instagram and TikTok have a 100% conversion rate-they don’t share any revenue with creators at all! This is good for them, but bad for users. –Chris Dixon
Here I will go further to trouble Dixon. Before CEO Jack Dorsey saw the power of Web 3.0, Twitter had never shared revenue with its creator, and now he has set sail again. He publicly announced that he will decentralize Twitter and turn it into a Web 3.0 product. In addition, Twitter has just launched a “super follow” feature that allows creators to make money from content.
In addition, there is a new evue newsletterR feature that allows creators to charge for paid newsletters. This is not all. The best features have been introduced recently. Twitter has now opened up cryptocurrency services. You can use Bitcoin to transfer money on Twitter. For example, if you ever tried to send money from the United States to El Salvador, this is the new rule of the game. Twitter proved that the migration to Web 3.0 will happen 100%, albeit slowly.
However, Facebook, Instagram and TikTok have not yet understood this shift. They allow content creators to work like slaves. The creator builds a follower and gets a view controlled by an algorithm that can decide whether to like your hoodie color tomorrow. They use this content to attract consumers and show them advertisements. The $0 in advertising revenue will be shared with creators. Please read it again.
When content platforms first appeared, we were just happy to use them without spending a penny. Now we are used to it. Our standards have changed. Creators want to share the platform’s benefits from our content fairly. This is reasonable. However, unless Zuckerberg is forced to sell ads and share the revenue instead of buying another house, change will not happen.
If creators no longer provide content for free, then platforms like TikTok will go bankrupt. Please imagine.
Platform ownership is broken
How is Web 3.0 different? ownership. Creators want to own the platforms they create and have voting rights. When platforms make money, they also make money.
A content review policy is formed through voting rights. It is completed through a process of blockchain consensus and the forced trust of thousands of computers around the world (even an orange president cannot influence blockchain elections).
In addition, there are functions of the platform itself. Have you ever opened your favorite app on a beautiful Saturday afternoon and found that everything has changed and it looks like it was designed by a freshman UI/UX kid? You feel that you don’t see the design giving your face A punch from the top? It’s not the child’s fault. They are too far away from the work of the creator. They are outsiders.
Web 3.0 is different. The function is determined by the user through a democratic process. If a group of users don’t like it, they will create a fork. Forking refers to running two versions of the same platform with different characteristics.
When ownership is fixed and transparent, the motivation will change. Ownership leads to user democracy, not a dictatorial philosophy similar to web 2.0 “This is the latest update, you dirty animal.”
Smart contracts contributed to this revolution
- At the beginning of the 21st century: make a website.
- The 2010s: developing applications.
- The 1920s: Deploy smart contracts.
Many people misunderstand the role of Ethereum in the new creator economy. Ethereum allows machines instead of humans to execute smart contracts.
Entrepreneur Mike Novogratz explained: “Blockchain will allow information that should not be free, not free.” Remember Napster? You can download music for free, and no one can stop you, even metal The fool of the band.
The Web 2.0 version of the Internet we are using is not built for content ownership. If you want, you can take any video from Youtube. This is hard to detect. Damn it, this article can easily be stolen by copy and paste.
Smart contracts change this. The smart contract tells everyone who is the owner of this content. The creativity of NFT is to turn your content into portable digital assets so that you can publish it anywhere on the Internet.
According to expert Eric Jorgenson (Eric Jorgenson), the current era of web3.0 is only due to differences in these three areas:
Web1 = free publishing
Web2 = Free communication
More ways to make money
Now that Web 3.0 solves the content ownership problem and makes our digital assets portable, we as creators can find more ways to make money.
Mike Novogratz stated that we will “see the transition from businessman to creativity.” Creators will have a way to monetize their creativity. Not only artistic creativity, but all kinds of creativity.
He even said that we will wear NFTs on T-shirts, and other people can only see them if we wear AR/VR glasses.
You can share money with multiple parties. You can transfer your content from one platform to another according to which platform is better. Creators from all over the world will be able to collaborate and come up with crazy ways to make money from our work.
When Zach gets rich, he no longer has to make $0 on Facebook. According to the performance of the content, money can flow into your pockets in seconds.
Creators will accelerate the development of Web 3.0 because we just want to be paid so that we can engage in creation full-time. Once content capturers release us, more ways to make money will drown our creative brains. I can not wait anymore.
Web 3.0 changed every major industry
ETH : Decentralized Silicon Valley
DeFi: Decentralized Wall Street
NFTs: Decentralized Hollywood
This shift is not unique to the creator economy. All industries will slowly change to reflect human obsession with democracy. Web 3.0 first aimed at finance and became an industry with more than 2 trillion US dollars. This shift has shifted to the creator economy. For example, platforms such as Bitclout invented coins, allowing creators to become their users so that they can invest in stocks.
The next wave of decentralization will be Youtube, Spotify and Facebook. Now is the best time to become part of the creator’s economy. Observe the transformation that takes place in front of your eyes and port any content type you like to Web 3.0. This is how you as a creator can take advantage of this great opportunity.
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/the-web3-0-journey-to-break-the-ownership-creator-economy/
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