The Sandbox: Openness Means Gender Inclusion

“Gender disparities in data are not just rooted in chronic indifference to women. These indifferences and disparities have important consequences.” Caroline Criado Perez in “The Neglected Women” expressed in a book.

However, with the continuous progress of the feminist movement, when the consumption power of women is gradually recognized by the growing market economy, the era of “women hold up half the sky” gradually returns.

There is such a game that attaches great importance to the cultivation of female user groups. This game is The Sandbox.With over 40 million downloads and over 1 million monthly active users, The Sandbox is one of the largest independent user-generated content gaming platforms in the world. It is a decentralized, community-driven gaming ecosystem where players can The SAND token of the game platform is used on the Square blockchain, and NFT (non-fungible token) is profited in the process of experiencing the game. The game is an open 3D virtual world and is currently actively entering the Metaverse. The original game developer is pixowl, which is currently controlled by the game giant Animoca Brands.

The Sandbox: Openness Means Gender Inclusion

(The picture comes from The Sandbox official website)

How does this game attract women to the game?

According to the CBNData “Report”, the female consumer market has exceeded 10 trillion. It can be seen that the “she economy” continues to grow. According to QuestMobile data, as of 2021, the number of female mobile Internet users in China has reached 547 million. Among them, female users aged 24 and below have outstanding monthly usage time, which has exceeded 170 hours. Behind the huge size of the female consumer market, it reflects the great charm of the female group.

In today’s society, equality between men and women has become the consensus of the public. Women hope to have equal career opportunities with men. According to the CBNData “Report”, 30% of women hope to have good career development, and 18% can start their own businesses. Therefore, The Sandbox built on the GameFi project enables female users to have equal opportunities to achieve their economic freedom by playing games in the “Play To Earn” model.

According to the latest news reports, on March 8, the World of Women NFT project announced that it has reached a partnership with The Sandbox to launch the “WoW Foundation”, which plans to invest $25 million in five years to cultivate and promote women’s participation in Web3 . Web3 is blockchain-based decentralization related to cryptocurrencies as well as non-fungible tokens. The WoW Foundation will use the funds to open a virtual academy for NFT artists at The Sandbox and build the WoW Museum. It is understood that the Foundation Web 3 free online courses will also be offered through The Sandbox’s immersive experience, and once students complete the course, they will be certified and earn an “NFT Diploma”.

The Sandbox: Openness Means Gender Inclusion

(The picture comes from The Sandbox official website)

Women are fashion trendsetters. The Sandbox works with a number of fashion brands to provide women with what they need in their pursuit of fashion. On March 2, 2022, the encrypted fashion brand RTFKT officially posted on social media that it may release its first Sandbox NFT series at 23:00 on March 2, Beijing time. On the same day, The Sandbox reached a cooperation with SHIBUYA109, a famous fashion shopping department store in Japan, and will launch SHIBUYA109 LAND (Metaverse Land). Earlier, luxury brand Gucci had announced the purchase of virtual plots in The Sandbox. The specific plot size and quantity have not been disclosed. It is reported that Gucci may launch Gucci-themed NFTs and retro bags on the platform. In addition to the fashion-focused virtual space, Gucci will also release virtual wearable items for The Sandbox players to purchase and wear in-game.

These cases all tell us that The Sandbox attaches great importance to the group of women, and has done a lot of homework in terms of constructing a high-end shopping experience, cutting-edge fashion sense, and focusing on the creation of scenes when cultivating female groups.

The Sandbox: Openness Means Gender Inclusion

(The picture comes from The Sandbox official website)

How does The Sandbox lay out the Metaverse?

The history of The Sandbox can be traced back to its development by the game studio Pixowl in 2012, but its most important turning point was the development of the road to blockchain games, which was acquired by Animoca Brands in August 2018, and the user developed the blockchain version 3D open world game. From game development to the current path of Metaverse development, the team has extensive experience in game development and marketing operations. After turning to chain game development, the game team’s goal of development is to create a sustainable game and content creation ecosystem, and stated that its mission is to “build a system that allows creators to create in a decentralized game ecosystem. , play, share and trade, enjoy secure copyright ownership, and earn SAND.”

“Games may be the form closest to the Metaverse. As a human being, it simulates and extends a wider virtual world based on the real world, and supports every player to survive and socialize as a virtual identity.” Professor Zhang Hongzhong of Beijing Normal University said.

The Sandbox actively deploys the Metaverse by combining stars and creating brand effects. In addition to the above-mentioned cooperation with a number of fashion and luxury brands, The Sandbox also cooperates with sports brand giant Adidas, game developer giant Ubisoft, Hong Kong’s highest-selling newspaper “South China Morning Post”, big game IP “Final Fantasy”, Warner Music, etc. It has cooperated with other brands, and has reached cooperation with popular IP such as NBA superstar Stephen Curry, rap veteran Snoop Dogg, Hong Kong star Su Qi and so on. It can be seen from these cases of close cooperation that The Sandbox, together with the current KOLs, is trying to penetrate into all aspects of the real world, allowing the world to enter this sandbox world, and strive to create a seamless virtual reality interactive world. Thus becoming another parallel universe.

The Sandbox: Openness Means Gender Inclusion

(The picture comes from The Sandbox official website)

How did The Sandbox become more valuable?

The Sandbox has been developing into a chain game since 2018, introducing decentralization into the game world, heralding the prospect of its entry into the Metaverse. From the perspective of user experience, games are the most interactive and user-focused category in applications. , and in the current period of many capital investment chain games, only by entering the Metaverse can it be possible to win the recognition of capital.

The Sandbox becomes more valuable by “selling land”. Metaverse real estate developers and advertising service providers are two popular occupations in the Metaverse. In The Sandbox, players can buy LAND through the official LAND sales section, or buy used LAND on some third-party NFT exchanges such as Opensea and Rarible. LAND is the digital real estate in The Sandbox, there are a total of 166464 LANDs in the game, each LAND is an NFT, players can buy it, after owning the LAND, they can add games and assets to it, and earn money from it. And when you have your own LAND area, you can advertise yourself on related buildings by placing advertisements, or get corresponding benefits by posting advertisements.

The Sandbox becomes more valuable by building a good financial system. On March 16, 2022, HSBC announced a partnership with The Sandbox, becoming the first global financial services provider to enter The Sandbox Metaverse. When the largest bank in the UK and the second largest bank in Europe settles in, more and more merchants will use The Sandbox to deploy the Metaverse in the future to promote their brands, thus making the financial ecology in the sandbox more perfect.

“We believe this is the beginning of a broader adoption of Web3 and the Metaverse for brands that experience and engage with this new ecosystem,” said Sebastien Borget, COO and co-founder of The Sandbox.

The strong backing of the parent company makes The Sandbox even more valuable. Animoca Brands is a leader in digital entertainment, blockchain and gamification on the Financial Times’ 2021 Asia Pacific High Growth Companies list.Animoca Brands raised US$360 million in a new round of financing, bringing its valuation to US$5.4 billion. It is precisely because of the strong support of the parent company behind The Sandbox that it was able to successfully transform into a chain game during a major turning point in 2018. So far, it has been favored by capital, and has raised a total of more than 95 million US dollars in 4 financings.

In the turning point of life and death in 2018, The Sandbox successfully turned to the chain game development model of the outlet period. The wise man is prepared for danger. When will the next wave of The Sandbox rise?

The Sandbox: Openness Means Gender Inclusion

(The picture comes from The Sandbox official website)

tail

The next wave of The Sandbox’s rise is on its way to enter the Metaverse, becoming a more complete ecosystem in the Metaverse, or serving the Metaverse real estate developers, or providing a good service for the Metaverse advertising service providers, or for The Metaverse provides a good financial system, or for… Since the current Metaverse is not perfect, it will take time to give us an answer to what it will eventually become. But no matter how it develops in the end, its core concept should be “people-oriented” and strive for a better tomorrow for mankind.

Posted by:CoinYuppie,Reprinted with attribution to:https://coinyuppie.com/the-sandbox-openness-means-gender-inclusion/
Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.

Like (0)
Donate Buy me a coffee Buy me a coffee
Previous 2022-04-05 23:16
Next 2022-04-05 23:18

Related articles