The original interactive platform “Fireside” is estimated to have received 25 million yuan in Series A financing and will enter the Metaverse industry

The original interactive platform “Fireside” is estimated to have received 25 million yuan in Series A financing and will enter the Metaverse industry

According to foreign media TechCrunch, Mark Cuban’s interactive platform “Fireside” is negotiating a Series A financing. This round of financing is expected to raise $25 million, and the company’s current valuation is about $125 million. Fireside, a platform that helps creators engage with audiences through live and virtual programming, plans to make inroads into the web3 and Metaverse in the coming months.

The “Fireside” platform company was founded by Cuban and Faron Fatemi, who both worked at Google and co-founders of Node, a customer intelligence platform. The platform has attracted well-known creators, including Jay Leno, Michael Dell and Doug Ellin, the “Entourage” writer. The company plans to launch NFTs in the second quarter of this year, the sources said, expanding the community DAO while gradually developing the Metaverse business to help creators monetize the online platform.

Fireside’s app allows creators to publish their work anywhere in the world with the click of a button. In addition, the platform also provides targeted analysis based on user feedback for creators to ensure that authors can get real-time feedback from audiences and resonate with them.

The original interactive platform "Fireside" is estimated to have received 25 million yuan in Series A financing and will enter the Metaverse industry

Image courtesy of the company | Source: TechCrunch

“Fireside” has raised about $8 million to date, with investors including Cuban, Chainsmokers, HBSE, Goodwater, Animal Capital, NFL star Larry Fitzgerald ( Larry Fitzgerald, Kevin Beachum (Kelvin Beachum) and former NBA star Baron Davis (Baron Davis) and other well-known investors and sports stars.

Cuban, founder of the “Fireside” platform, said in an interview, “Whether it’s Web2, Web3 or VR, it’s our first haptic platform that allows content creators to hear and see the audience’s reaction to live content, and It’s going to give them the most authentic feedback on their work.”

The concept was quickly endorsed by other platforms in the industry, including many, including Clubhouse, backed by Andreessen horowitz, and Callin, founded by entrepreneur and investor David Sacks. Startups all believe that the next wave of social networking will allow creators to interact directly with fans, which will transform their revenue models and revenue channels. At present, the “Fireside” platform is also actively seeking industry cooperation, and has in-depth discussions with a number of companies including Netflix on strategic partnerships.

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