The next big thing in 2022: web3, Terra, digital identity…

Editor’s note: This article is based on Nikhil Basu Trivedi, co-founder and general partner of the venture capital firm Footwork, recently interviewed 50 top thinkers in the technology field for their predictions and opinions on the “next big thing in 2022”. From the answers they gave, it can be seen that Web3 and cryptocurrency are hot topics, and they have many interesting and subtle ideas about the situation in the coming year.


“The next big thing in 2022 is Web3 : 250+ founders and 25 million+ community members will continue to pioneer this technological & cultural frontier .”

——Peter Boyce II, founder and managing partner of Stellation Capital

“The next big thing in 2022 is to use Crypto’s inherent financial capabilities to promote positive consumer behavior through novel incentive structures, such as enabling people to earn NFTs through learning, exercise, guidance, and donations to charities. , These NFTs can be used to sell for income, or to obtain specific benefits. Imagine a scenario like this, exercise for 30 days to unlock (obtain) an NFT, which may be a piece of participation in a cool event Tickets, or free coupons for a particular designer product! People’s first wave of interest in NFT was driven by speculation & entertainment, but this dopamine-driven mechanism can also be used for social or personal benefit. I expect There will be many innovations in this field, especially the founders of Generation Z and Millennials, who will try to bundle Web3 functions, social identity growth strategies and social influence .”

—— Magdalena Kala, Web3 Angel Investor

“The next big thing in 2022 is the explosive development of the ENS (Ethereum Domain Name Service) ecosystem, which will serve as the basis for those Web3 applications that focus on financial coordination and social funding .”

——Jeff Morris Jr, Founder and Managing Partner of Chapter One

“The next big thing in 2022 is Terra and its ecosystem. Terra (development) is not small. As of this writing, its market capitalization is $22 billion, and it is the 11th largest Crypto project by this metric. However, compared to many other public chains, Terra is often unnoticeable. Although it has one of the most passionate communities, millions of users use its products in the real world, and a visionary leader People, but its story is not well known, especially in the United States. I think 2022 will be a breakthrough year for Terra. Some truly revolutionary projects are being built on the Terra track, including Mars, Astroport, Levana , Seashell, Alice, etc. These innovations, and other similar innovations, can turn Terra into a mainstream proposition, with use cases throughout the entire DeFi field .”

——Mario Gabriele, founder of The Generalist

“The next big thing in 2022 is that entrepreneurs will create customized experiences based on the inventory in people’s wallets .”

——Packy McCormick, founder of Not Boring

“The next big thing in 2022 is that blockchain will be introduced into more fields beyond financial services and games, and in-depth social, gambling, Internet of Things, security, business and other fields . Teams focused oncustomer value may Long-term performance is good. Most agreements without a sustainable model will fail over time.”

——Amy Wu, partner of Lightspeed

“The next big thing in 2022 is that Web3 will continue to evolve towards wider adoption by improving the underlying tools to achieve a more seamless/user-friendly experience, while encrypting native applications to replace user participation by providing users with ownership + reputation The ability to obtain rewards through knowledge sharing may be one of them. In addition, the underlying token will be more unstable than in 2021.”

——Rebecca Kaden, general partner of USV

“” The next big thing in 2022 is user ownership of products and services ! “

——Li Jin, co-founder & general partner of Variant

Digital identity

“2022 is the next big thing is that people are aware of digital identity and the identity of the real world just as important (if not more important, then) head, DAOs, agency account currency, digital fashion – our online where & how to The way to spend our time is very important, and we are just beginning.”

——Gaby Goldberg, Investor of TCG Crypto

“The next big thing in 2022 is the division of identities. You can be yourself, or you can have multiple identities more easily than ever. Your interests, networks, and ways of making a living do not all need to be linked to only one of your names Together, including the name on your government ID.”


“The next big thing in 2022 will be the platform influence developed through identity innovation in these areas: Crypto (wallet), e-commerce (headless checkout), market (cross-transaction trust), recruitment (unlocking the trapped Social capital) and personal safety. This is an era of dynamism and innovation!”

——Jaren M. Glover, angel investor & former early engineer of Robinhood

Crypto B2B payment

“The next big thing in 2022 is Crypto B2B payments . Driven by the increasing demand from consumers and institutions and the increase in crypto assets, we will see payment infrastructure companies promoting the development of B2B crypto payments, as well as companies such as Stripe & Block. The platform enables merchants to seamlessly accept Crypto payments (without having to hold encrypted assets) and add encrypted workflows within the app.”

——Grace Isford, CEO of Canvas Ventures

“The next big thing in 2022 is that blockchain is a new “development tool” , because many senior corporate founders are eager to explore and build new companies with encrypted infrastructure, and corporate investors will fund any “enterprise + Crypto” companies. Although many companies will not succeed, the few basic companies established in 2022 will create returns that far exceed losses.”

——Ed Sim, founder and managing partner of Boldstart Ventures


“The next big thing in 2022 is the Web3 culture war . As the blockchain enters the mainstream, it is clear that the culture war will not disappear. We should hope for the best and prepare for the worst. Unfortunately, exaggeration and confusion , Fear and anger are inevitable.”

——Nathan Baschez, co-founder and president of Every

“The next big thing in 2022 is that “metaverse” will become a bad word.”

——Rex Woodbury, CEO of Index Ventures

“The next big thing in 2022 is a clear non-commercial Web3 project and other products that refuse to financialize everything. We will see a renaissance in the non-profit sector.”

——Hunter Walk, co-founder and partner of Homebrew

Back to the real world

“The next big thing in 2022 is to return to the real world. In the past 24 months, we have witnessed the unprecedented acceleration of digital identity, Metaverse and online personal brands. But as e-commerce and many other “forward The category of “advanced” is beginning to return to its history, linearity, and growth curve. I believe we will see the priority shift from the Metaverse to the strengthening of many basic aspects of our lives: our physical health, our mental health, our credit score, Our family relations and so on.”

——Ezra Galston, founding partner of Starting Line

“Work” change

“The next big thing in 2022 is that the meaning of “work” finally has a new definition: more flexible, more informal, and more diverse.”

——Kanyi Maqubela, Co-founder and Managing Partner of Kindred Ventures

“The next big thing in 2022 is the underlying tools that allow people to build their own businesses and work for themselves, across fields, and accelerate dramatically-in the fields of business, healthcare, education, financial services, etc. Talents will start to be vertical (I am Work in a company) to horizontal (I have a set of talents, I will apply to different projects/companies/people) to restructure, the reward/incentive/payment system will need to develop accordingly.”

——Rebecca Kaden, general partner of USV

“The next big thing in 2022 will be on your dining table… As the focus of our daily lives shifts from the office to the home, we will see more neighbors unite to start small businesses so that ordinary people can afford it. The next-generation technology will play a role in an inconspicuous place.”

——Brianne Kimmel, founder of Worklife Ventures

“The next big thing in 2022 is permanent remote work . It depends on the CEO’s preference-some CEOs will work completely remotely, while others will need to work in the office, and both, regardless of the data and research so far And the experience in the epidemic.”

——Iman Abuzeid, Co-founder and CEO of Incredible Health

“Investment” changes

“The next big thing in 2022 is social investment in the community. In 2021, we will witness the rise of social investment. People invest together to chase the gains of Wall Street. By 2022, this trend will continue to grow, and we will start to see As more society and grassroots invest in communities and businesses, cryptocurrency will promote everything possible.”

——Aditi Maliwal, Partner of Upfront Ventures

“The next big thing in 2022 is for ordinary people to accelerate their entry into the angel investment field.”

——Lenny Rachitsky, founder of Lenny’s Newsletter

“The next big thing in 2022 is that investment in private companies will become more democratized . Everyone is investing. For institutional investors to win, they need to be very The cards will be reshuffled after a few years.”

——Lan Xuezhao, Founder and Managing Partner of Basis Set Ventures

“The next big thing in 2022 is that venture investors realize that due to capital demand, competitive dynamics, and structural changes in financing methods in the new ecosystem, the plasticity of their investment model and structurewill become a necessity in the next 10 years. condition.”

——Michael Dempsey, General Partner of Compound

“The next big thing in 2022 is to invest directly in individuals , rather than requiring them to create a startup to invest in them. There are early examples (such as Slow Ventures investing in Marina Mogliko), but we will see this A trend has become the first sign of a real investment category-led by celebrity issuance of tokens (Web3) and more structured investment notes (Web2).”

——Sajith Pai, Venture Capitalist at Blume Ventures

Dislocation between public and private markets

“The next big thing in 2022 is an unprecedented dislocation between the public and private markets. More and more capital will flood into the private market, raise valuations, and create new unicorns and unicorns at a record rate. Decacorn companies . This generation of entrepreneurs will no longer seek to list their companies unless absolutely necessary, but will require more and more private capital pools to serve them. 2022 will be the lowest number of IPOs in a decade Years, while creating the greatest private value and wealth in history.”

——Zavain Dar, partner of Lux Capital

Previously neglected

“The next big thing in 2022 is to build for neglected consumers. These e-commerce, fintech, education, and household products will improve the payment capabilities and customers of consumers who were initially left behind by the first wave of Internet business models. Experience .”

——Turner Novak, founder and managing partner of Banana Capital

“The next big thing in 2022 is for startups to solve deeper technical problems .”

——Celine Halioua, Loyal Investor and CEO

“The next big thing in 2022 is to fund those founders who have been overlooked. In this group, courage and perseverance are indispensable. The difficulties we have faced in the past few years will make us prioritize these People who have incredible toughness, but still face some systemic obstacles in the process of starting a business.”

——Brittany Ennix, founder and CEO of Portex


“The next big thing in 2022 is the acceleration of capital to enter teams and projects related to the decarbonization of the planet . With the related mission orientation and the opportunity to earn huge profits, the desire to enter such roles will become the biggest talent trend in 2022. “

——Rebecca Kaden, general partner of USV

“The next big thing in 2022 is 24×7 carbon-free energy . The company will follow Google and Microsoft’s transition to 100% renewable energy at any time and place.”

——Tommy Leep, founder of Jetstream

“The next big thing in 2022 is that the financial system will officially recognize climate risk as a financial risk, and treat decarbonization as an investment opportunity . With the popularization of corporate carbon accounting, the upcoming climate risk disclosure regulations and new technologies for decarbonization Commercialization and new standards for carbon risk analysis will become an important year for the carbon market in 2022.”

——Sierra Peterson, Co-founder and Managing Partner of Partner at Voyager

“The next big thing in 2022 is to find new ways to provide energy for the planet while solving the climate crisis, and new ways to get meaning and purpose from work.”

——Bharat Vasan, President and COO of The Production Board

“The next big thing in 2022 is climate technology. This is the most important and biggest opportunity for investors. We will see the emergence of climate technology unicorns, and the most promising innovations will come from outside the United States, especially in emerging markets. .”

——Katie Jacobs Stanton, founder and general partner of Moxxie Ventures

Digitization of the supply chain

“The next big thing in 2022 is the digitization of the supply chain, because e-commerce is expanding online and the existing logistics infrastructure is tight.”

——Laura Chau, Partner, Canaan Partners

“The next big thing in 2022 is supply chain transparency. The logistics industry is full of inefficient manual work processes, which limits the collection of data, making many companies do not have a clear strategy to manage the supply chain and outsource freight. Good decision. The impact on the system caused by the epidemic will promote the digitization of the supply chain, and enable companies of all sizes to obtain greater pricing transparency and establish a more flexible supply chain.”

——Brittany Ennix, founder and CEO of Portex


“The next big thing in 2022 is…inflation.”

——Alice Lloyd George, founder and managing partner of Rogue

“The next big thing in 2022 is whether inflation will continue and the resulting impact on interest rates/discount rates.”

——Sujay Jaswa, founder and managing partner of WndrCo

The battle for talent

“The next big thing in 2022 is the largest talent shortage in the history of the technology industry. So this means paying more attention to employee retention, automating the company’s key processes, and doing more with less money.”

——Iman Abuzeid, Co-founder and CEO of Incredible Health

“The next big thing in 2022 is the rise of corporate welfare. The battle for talent has begun. In order to retain employees, more and more companies are beginning to provide a wide range of benefits.”

——Lisa Wehden, Bloomberg Beta investor

Outside the U.S.

“The next big thing is that the TAM (total addressable market) from the Internet will expand by at least 5 times in the next ten years, and places like Africa and Latin America will benefit the most.”

——Shaun Maguire, Partner, Sequoia Capital

“The next big thing in 2022 is the deterioration of Sino-U.S. relations, which will drive a large amount of capital into Southeast Asia, Latin America, and Africa, where the next generation of young entrepreneurs will create a wave of successful companies.”

——Lan Xuezhao, Founder and Managing Partner of Basis Set Ventures

“The next big thing in 2022 is that of the 1.7 billion unbanked adults in the world, a large part of them skips traditional financial services and directly adopts digital financial technology and Crypto products , because there are more and more innovations in global financial infrastructure. Venture capital is also increasingly transferred outside the United States.”

——Lauren Kolodny, founding partner of Acrew Capital


“The next big thing in 2022 is the continued acceleration of financial technology to drive the next generation of banking, payments, investment, loans, etc.-especially when we consider a restructured financial system around decentralization.”

——Nimi Katragadda, Partner of BoxGroup

“The next big thing in 2022 is the verticalization of fintech. Vertical software companies have become much larger than anyone thought at the beginning, and the same thing will begin to take shape in the fintech field. Expect more Vertical BNPL (buy first and pay later) players appear.”

——Rick Yang, General Partner of NEA

medical insurance

“The next big thing in 2022 is that people realize that mental health is more than just treatment. We will see more and more companies provide comprehensive approaches to solve mental health problems, the key is to recognize the importance of physical and mental health .”

——Lisa Wehden, Bloomberg Beta investor

“The next big thing in 2022 is the rapid adoption of technology by the medical industry in every key operational process from recruitment to payment. The epidemic continues to accelerate the adoption of technology, and as leaders in the healthcare field strive to reduce costs and improve the quality of care, The adoption of technology will exist forever.”

——Iman Abuzeid, Co-founder and CEO of Incredible Health


“In the 1920s, a major thing is transhumanism . Quantitative self, fitness trackers and CGMs, mRNA vaccines, gene therapy for single-gene diseases, polygenic risk scores, brain-computer interfaces, especially It is to reverse aging and prolong life… the level of technology continues to improve.”

——Balaji Srinivasan, angel investor & former CTO of Coinbase


“The next big thing in 2022 is to protect privacy without sacrificing convenience.”

——Sahil Lavingia, founder and CEO of Gumroad

Result as a service

“The next big thing in 2022 is Outcome as a service! People don’t want to buy software. They want someone to make software better, cheaper, and faster, without risk to them. If you put unlimited Combining cheap funding and scalable software, then result-as-a-service is the world’s greatest opportunity.”

——Garry Tan, Founder and Managing Partner of Initialized Capital


“The next big thing in 2022 is curation. The internet has never been so noisy, and this provides great opportunities for curators.”

——Blake Robbins, partner at Ludlow Ventures

User experience and interface

“The next big thing in 2022 is that every functional tool-from products and human resources to financial planning and procurement-becomes a multi-person (and ultimately fully immersive) experience that blurs organizational boundaries and flattens the enterprise. Let I am particularly excited that some companies are reimagining functions with collaboration, transparency, and more accessible interfaces as the core. From game-like Dev Ops environments to virtual water coolers that drive “spontaneity as a service” (Note: Virtual Water cooler refers to an online space where remote colleagues can gather together for small talk) . These collaborative and immersive experiences will redefine how every function of the company works with other people in the company. These collaborative and immersive experiences will redefine How each function of the enterprise works with other functions of the entire company.”

——Scott Belsky, investor, Behance founder, Adobe CPO

“The next big thing in 2022 is that we will see the SaaS (software as a service) field being split and re-bundled around specific customer segments at the same time, driven by APIs that allow the delivery of a fully embedded product experience .”

——Natalie Sandman, Partner, Spark Capital

“The next big thing in 2022 is to re-understand the core consumer apps of messaging and sharing.”

——Charles Hudson, Founder and Managing Partner of Precursor Ventures

“The next big thing in 2022 is the revolution of design-centric business intelligence tools for non-technical users.”

——Lisa Wehden, Bloomberg Beta investor

Improve the changes in the past two years

“The next big thing in 2022 is to iterate and improve all the new big things starting in 2020 or 2021.”

——Gokul Rajaram, DoorDash Product & Business Assistant

“The next big thing in 2022 is higher expectations. This epidemic has really changed our society as a whole, because everything has become more meaningful and more vulnerable. I think people have higher expectations for everything. Expectations-product experience, company, organization, transparency… and how we spend time.”

——Caroline Clark, Co-founder and CEO of Arcade Software

What do you think of the above predictions and opinions? Welcome to express your opinion in the comment area!

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