The new adventure of the legendary hip-hop rap godfather with $17 million in the NFT field

As of October 11, the total amount of Opensea transactions in the NFT market exceeded US$8.5 billion, but many people have become accustomed to their repeated highs. After all, NFT has long been a “new favorite” in the art world and blockchain since this year Attracted the attention and participation of all walks of life.

For example, celebrities such as the world’s richest man Musk, encryption artist Beeple, Twitter founder Jack Dorsey, TRON founder Justin Sun and other celebrities have long seized the “traffic password” of NFT. In addition, many content creators and celebrities have also joined the field of NFT collections, and the dynamics in the field of rap should not be underestimated.

Not long ago, the American rapper Snoop Dogg claimed to be the owner of the anonymous Twitter account of the well-known “Cozomo de’ Medici”. This is undoubtedly a big event in the NFT circle. After all, Cozomo, an online character wallet, has an NFT Token worth nearly $17 million.

What’s the story behind such a large handwriting? Today, let us understand the origin of Snoop Dogg, known as the “godfather of rap”?

A prolific singer who became famous in his youth, an uneasy man who is ridden with black materials

The new adventure of the legendary hip-hop rap godfather with  million in the NFT field

Many people call Snoop Dogg “Master Dog” because he looked like a cartoon character Snoopy when he was a child, so his father gave it the nickname. Born in Long Beach, California, USA in 1971, he is an American rapper, actor, and music producer.

He had many “unusual” experiences in his early years. For example, shortly after graduating from high school, he was arrested for possession of drugs and spent three years in prison. At the age of 20, he formed a rap trio with Warren G and Knight Doug and began his career as a singer.

From 1991 to the present, many works have appeared every year. However, in 1994, the British government refused him entry to perform because his song touted violence.

At the age of 23, Snoop Dogg released his first solo album “Doggystyle”, which became the No. 1 on the US Billboard Albums chart in the first week. Until 2018, he has released his 16th solo studio album “Bible of Love”, becoming the 2651th Hollywood celebrity to be named on the Walk of Fame in history .

During this period, he also starred in some movies, such as “Baby Boy” and “Car Washing”, etc., and also founded his own clothing brand Snoop Dogg Clothing (SDC). The most recent one is the comedy movie “The Beach Tramp” which appeared in 2019.

In 2005, he was compensated $22 million for beating his fans . In 2006, he was blacklisted by the British government for violent conflict at the airport, and he was forever prohibited from setting foot on the country’s territory. In that year, but also due to carry guns, and again by the Swedish police on suspicion of drug abuse in custody before.

Although honors and controversies in life are vying to stage, he always appears in the public eye as the best rapper, mentor and other roles. He has also gained many fans because of his clear life attitude and personality, and he is regarded as a “godfather level.” The rapper has also become synonymous with “Keep it real”.

This time, as an avid collector of NFTs, it made people curious, what is going on?

Open Twitter account, reveal NFT layout

In September of this year, Snoop Dogg publicly admitted that he is an anonymous NFT collector “Cozomo de’Medici”. This account is an online character who joined in August and has an NFT Token worth nearly US$17 million.

The new adventure of the legendary hip-hop rap godfather with  million in the NFT field

As soon as the news came out, everyone knew of his large investment in NFT. At the same time, he also revealed that the rapper is a crypto whale with millions of dollars in the NFT, and changed his Twitter profile picture to a CryptoPunks NFT work two weeks ago.

In fact, as early as March of this year, Snoop Dogg launched the first NFT limited collection: Traveling with Dogg. Regarding NFT, he once said that he had never thought about buying “useless” jpegs that cost nearly US$2 million, or even US$4 million.

Since the announcement in September, he has confessed that something that most people don’t believe or understand has happened. In order to thank him for receiving a lot of kindness on Twitter, he has given away 1 ETH to a fan .

At the end of September, Snoop Dogg cooperated with the decentralized game virtual world Sandbox and decided to enter the virtual world by owning its own virtual land in the sandbox and build its own mansion. In addition, his NFT series will be launched, including 3D player avatars and “Snoop Dogg Private Party Pass”, allowing users to access concerts, events and more.

The new adventure of the legendary hip-hop rap godfather with  million in the NFT field

Gouye’s virtual real estate in the Sandbox meta-universe game

He said that he has been looking for new ways to connect with fans. This time he created the future of virtual hangouts, NFT drops and exclusive concerts in the sandbox. In the future, he will have a new set of Dogg-style NFTs for players. It can be integrated into the gaming experience and will take the experience to a higher level.

Although the news of his layout in the NFT has only recently surfaced, he has also appeared as a supporter of cryptocurrency many times before, such as having previously released multiple Dogecoin related content with Musk. There was even some connection with Ripple in 13 years.

It is expected to become a meta-universe infrastructure, but the security is not guaranteed

Although many communities believe that Metaverse has replaced NFT as the next hot spot, market transaction data will not deceive people.

NFT generated $10.67 billion in transaction volume in the third quarter, an increase of 704% over the previous quarter. Among them, Axie Infinity had more than 1.5 million active users in the third quarter and generated more than $776 million in revenue.

The new adventure of the legendary hip-hop rap godfather with  million in the NFT field

Data source: Cryptoslam

The attention and participation of NFT continues to rise, becoming the “new favorite” sought after by the capital circle in the post-epidemic era. Even the recently hot meta-universe is closely related to NFT and has been given an important role.

For example, using its indivisible and unique characteristics, NFT can map real-world items in the digital world through tokenization, providing a feasible path for the confirmation of digital assets, and boosting the meta-universe.

Although many people like Snoop Dogg and Cai Guoqiang, as well as Internet giants such as Tencent , Netease, and Weibo, are driven by many factors such as fame, business opportunities, and technical evangelism, they eagerly want to play the role of a prophet, pushing or stirring The development of NFT, but one thing that many people overlook is that the security of NFT is not guaranteed.

Since most NFTs are built on Ethereum, they are limited by scalability and high gas costs. At present, metadata and media data of NFTs are stored off-chain and are not protected by the blockchain itself, leading to loss events happens sometimes.

Faced with this situation, some practitioners said that compared with the explosive development of overseas NFT ecology, the domestic NFT market has just begun. There are also investors who believe that many NFT projects that have emerged in China are essentially Internet businesses, and there are no new paradigms and innovations.

Even so, the emergence of new things is always someone who has to charge for the battle. The addition of a rapper like Snoop Dogg may bring NFT experience in the social field or other aspects.


Back to Snoop Dogg, maybe you have never heard of him, but there are many BGMs on Douyin that are his works. Having been in jail for holding guns and drugs is full of controversy, but he has also captured many fans through his excellent works and has become a well-known superstar in the rap industry.

Just like a sentence I saw a few days ago: Some concepts are just like some people. When they appear, they will roll up huge waves. Whether you love them or hate them, they have this natural deceptive charm. The development of NFT is the same. Although it comes with a halo, it is full of crises.

Do you know “Gou Ye”, what other songs and stories do you know about him? Welcome to share your views in the message area.


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