Metaverse has been written into Shanghai’s “14th Five-Year Plan” industrial plan, and a new outlet is coming soon?
Recently, the Shanghai Municipal Commission of Economy and Information Technology issued the “14th Five-Year Plan for the Development of Shanghai’s Electronic Information Industry”, in which the key areas – (3) Frontier and emerging areas chapter clearly stated:
Focus on cutting-edge fields, forward-looking layout of key technology research and development, and consolidate common basic technology development capabilities. Third-generation semiconductors, carry out key material design and preparation process research, and accelerate the replacement of traditional silicon devices such as third-generation semiconductor radio frequency and power devices. 6G communication, advance the layout of 6G network architecture innovation and forward-looking key technology research, focusing on the development of cutting-edge products for application scenarios such as satellite Internet, comprehensive experience, unmanned driving, and smart factories.Quantum computing, strengthen the research on core technologies such as quantum algorithms, software, materials, devices, measurement and control, lay out in advance the basic research on post-CMOS frontiers such as spintronics, quantum chips, and two-dimensional materials, promote the development of quantum computers, and cultivate the industrial ecology. Metaverse, strengthen the forward-looking research and development of the underlying core technology and basic capabilities of the Metaverse, promote the development of new terminals that deepen perception and interaction and the construction of systematic virtual content, and explore industry applications. A new generation of information technology integration applications, focusing on artificial intelligence + big data, cloud computing + edge computing, 5G + extended reality, blockchain + quantum technology, cloud-edge-terminal collaboration, digital twin + data middle platform, etc. Standard norm formulation, platform construction, application innovation, etc. A new generation of security technology, focusing on next-generation communication security, data security, cloud computing security and other fields, carry out core technology research and industrial application innovation such as mimic defense, trusted computing, zero-trust security, quantum security, and secure intelligent orchestration.
For the first time, Metaverse was written into the local “14th Five-Year Plan” industrial plan, which once again triggered discussions that the Metaverse industry is about to develop its strengths. After all, at the end of 2021, the explosion of the Metaverse is obvious to all, and major Internet companies have accelerated the layout of the Metaverse. For example, NetEase announced its next-generation Internet technology architecture for the “Metaverse”, and launched its virtual human SDK (software development kit) “Youling” and immersive activity system “Yaotai”; at the same time, China Telecom wholly owned The holding subsidiary Tianyi Love Music Culture Technology released the “2021 Metaverse Virtual Human Customization and Content Production Project Comparison and Selection Announcement”, and plans to purchase the “Metaverse Digital Human Production Project”; Baidu Create 2021 will be held in the “Xiyang” APP, which is The first domestic conference held in the Metaverse can accommodate 100,000 people to interact on the same screen at the same time; while Tencent moved the music festival into the Metaverse, QQ Music announced the official launch of Tencent Music Group (TME)’s first virtual music carnival TMELAND, and On December 31st, the first online virtual New Year’s Eve Music Festival will be launched.
The Metaverse is in the early stages of development, and the underlying technology still needs to be upgraded.According to the article “How the Metaverse Rewrites Human Social Life” on the official website of the Central Commission for Discipline Inspection and State Supervision, there is no single technology called “Metaverse” in the world. The Metaverse is a combination and upgrade of various existing technologies. The article emphasizes that some companies are currently hyping the concept of the metaverse, which is quite different from the real metaverse.
After NBA star Stephen Curry and singer Lin Junjie entered the metaverse, Jay Chou also entered the game.
On January 1st, the metaverse platform Ezek and the trendy brand PHANTACi released the NFT project Phanta Bear (phantom bear) in limited quantities for the first time. On the day of the launch, the website of the platform fell into a state of lag, and 3,000 units were sold within 5 minutes. The 62 million yuan phantom bear sold out in less than an hour. The reason why this NFT has attracted much attention is largely because of Jay Chou’s blessing.
Jay Chou changed his avatar on the social platform Ins – Phantom Bear, and said, “In 2022, I will change my avatar for a few months and feel the feeling of the Metaverse.”
At the same time, Jewell Company made a denial on Weibo. “Phanta Bear” is an NFT product jointly launched by the trendy brand PHANTACi and a website. The company emphasizes that this business activity is not the NFT launched by Jay Chou.
It is understood that PHANTACi is a trendy brand co-founded by Jay Chou and his friend Ric Chiang in 2006, and Phanta Bear, the little bear with superimposed star eyes, is the core IP of the PHANTACi brand.
According to the official website, Phanta Bear NFT can also be used as a membership card for Ezek Club. In the future, you can use its NFT tickets to enter the latest VR/XR virtual concerts and related virtual real estate, and enjoy other online and offline rights. It is worth noting that according to relevant information, Lin Junjie also subscribed for a phantom bear.
The virtual human “Dabo Eyeball”, the Metaverse adds “virtual fire”?
On the first day of 2022, at the 2022 Jiangsu Satellite TV New Year’s Concert held in Nanjing, a “special” guest appeared: the virtual human Teresa Teng, synthesized with the most advanced technology, appeared on the stage, and performed “” “Big Fish”, “Small Town Story” and “Walking the Road of Life”, cross-time and space chorus attracted market attention.
Behind the virtual Teresa Teng is one of the well-known virtual reality (VR) experience service providers, Digital Domain Group Co., Ltd. The technology used this time is the high-end rendering system “MystiqueLive” that integrates machine learning. This technology has also been used on the “Titan” in the “Avengers” series. As early as the year before last, Digital Domain had “officially announced” that its self-developed facial capture system would help game developers, TV series and commercial creators integrate movie-level virtual humans into next-generation works. On January 3, the Hong Kong stock market resumed trading first, and Digital Domain soared by a rare 25% on that day.
In addition, on January 1, Hunan Satellite TV’s much-watched new program “Hello Saturday” ushered in its debut. It is understood that the new program has launched a brand new combination: He Jiong, Cai Shaofen, Wang Hedi, Qin Xiaoxian, Bridget, and a digital host named “Xiao Yang” as the permanent lineup of “Host + Guest Group”.
According to the official introduction of Hunan Satellite TV, Xiao Yang’s name comes from the English “young”, which represents youth and vitality, and is also an important attempt to innovate and upgrade Hunan Satellite TV’s “Youth China”. In fact, this is not the first time “Xiao Yang” has met with the public. On October 2, 2021, Xiao Yang opened a personal Weibo, positioned as “Hunan Satellite TV intern host”.
So how did “Xiao Yang” come into being? It is reported that the listed company Leyard Group previously stated on its public account that “Xiaoyang” is a digital host independently developed by the Key Laboratory of the State Administration of Radio and Television and Hunan Mango Vision Technology Co., Ltd. . Leyard Virtual Mobility participated in the recording of “Hello Saturday” throughout the entire process, and used motion capture technology to present the most real and vivid side of “Xiao Yang” to the audience.
With the fire of the concept of “metaverse” in the second half of last year, “virtual human” has become more and more familiar to the public. In the A-share market, many radio and television concept stocks also took advantage of the “Metaverse”, and their stock prices skyrocketed.
In fact, virtual hosts are not a new concept. In 2001, the world’s first virtual host, Ananova from the United Kingdom was born. Since then, the world has set off a “virtual” craze. Virtual anchors are continuously launched from major media and platforms. Among them, Hatsune Miku in the animation field, the five-kill rock band in the game field, the KDA girl group that is popular all over the world, and the 8-member girl group aespa of “real person + avatar” launched by a head entertainment company in South Korea in 2021, The “employment” scene of virtual anchors is getting wider and wider.
Looking at the country, from the central to local media, the introduction of virtual anchors has also become an important area of scientific and technological exploration in recent years. In 2018, Xinhua News Agency released the world’s first AI synthetic anchor “Xin Xiaohao”. Since then, CCTV and satellite TV have launched virtual anchors with distinctive images and different applications.
At the end of last year, the CCTV news AI sign language anchor was officially unveiled. She can talk to humans normally, and at the 2022 Winter Olympics, she will broadcast live sign language throughout the process. At the local satellite TV level, in addition to Hunan Satellite TV’s host Xiao Yang, Jiangsu Satellite TV also created an animation stage competition show “2060” last year, and Jinan TV also launched a virtual host Xiao Mo’er, etc., more and more Many TV stations have begun to use virtual hosts.
Behind the bold exploration in various places, it is inseparable from the support of policies. The reporter noticed that in October last year, the “14th Five-Year Plan for the Development of Radio, Television and Online Audio-visual Science and Technology” (hereinafter referred to as the “Plan”) issued by the State Administration of Radio, Film and Television proposed to “promote the widespread use of virtual anchors and animated sign language in news broadcasts”. , weather forecast, variety show science and education and other program production, innovate the program form, improve the production and broadcasting efficiency and intelligence level”.
The “Planning” pointed out that avatar synthesis technology will be studied for TV programs such as news, variety shows, sports, finance, and weather, including 2D avatar synthesis, 3D avatar driving, virtual engine construction, voice driving, motion capture, and facial expression capture. and other technologies to improve the efficiency and quality of program production; at the same time, explore the application of avatars such as short video anchors, digital Internet celebrities, and live broadcasts in interactive programs to increase personalization and interest.
“The advantage of virtual anchors is that they won’t roll over, which is of great significance for ensuring the safe broadcast of programs.” An industry insider believes that virtual anchors can avoid the potential risks of many artists on the moral level, which is more for the project. great stability.
Guosheng Securities stated that virtual people exist in digital form, with human appearance, characteristics and behaviors, and rely on virtual images displayed by technology. As an important track in the Metaverse, virtual humans can bring rich content and immersive experience to the Metaverse.
Guosheng Securities predicts that more and more virtual people will emerge in the next five years. They will not only be NPCs in the game, but will also be further endowed with souls in the metaverse, appear in the form of NFT and cooperate with AiGC, the operation mode It will also be upgraded from the professional team to the community. At the same time, virtual humans have higher requirements for underlying computing power, and edge computing (including computing, communication, storage, etc.) scenarios are becoming more and more abundant.
Article source: Reprinted from “Intellectual Property Center of China Academy of Information and Communications Technology “, “Data View”
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