The Ghibli Museum, which is facing a loss, launches crowdfunding and completes the target amount within 24 hours

“Although it is only a small support, the Ghibli Museum is full of memories of my children and me. Please continue to protect their dreams in the future.”

In the future, please also Ghibli Museum to continue to protect the children’s dreams. 

On July 15, the Tokyo Metropolitan Government of Mitaka launched a crowdfunding project, where Japanese residents can make donations through the “hometown taxation” system to support the sustainability of the Ghibli Museum of Art (Ghibli Museum), Mitaka no Mori Operations. 

The Ghibli Museum was designed by the Japanese animation master Hayao Miyazaki. It includes not only original paintings and manuscripts of Ghibli cartoons, limited edition souvenirs, but also permanent exhibitions such as the cat bus for children to experience. 

The Ghibli Museum, which is facing a loss, launches crowdfunding and completes the target amount within 24 hours

Since the opening of the museum in October 2001, there has been an endless stream of tourists eager to enter the Ghibli animation world, with about 650,000 visitors each year. To ensure complete customer Body experience, tickets for this museum usually requires booking months in advance, and received only 2400 customers per day, divided into four groups and the need to enter.

However, since last year, the Ghibli Museum has been forced to close down many times due to the new crown epidemic. On February 25 last year, affected by the epidemic, the Ghibli Museum was temporarily closed from that day to March 17. Since then, due to the third state of emergency in Tokyo and other places, the Ghibli Museum will be again on April 25. The museum is closed until June 2nd.

According to Tokyo News, the number of Ghibli Museum’s business days last year was about 100 days, which is one-third of previous years, and under the requirements of anti-epidemic measures, the number of visitors per day is limited to half of the original schedule. As a result, the number of visitors to the Ghibli Museum in 2020 has dropped to about 60,000, and the expected ticket revenue of 660 million yen has been reduced to 150 million yen.

The Ghibli Museum, which is facing a loss, launches crowdfunding and completes the target amount within 24 hours

▲The hall of the Ghibli Museum 

The sharp drop in income has led to a deficit in the Ghibli Museum. They had to withdraw 350 million yen from the deposits accumulated over the past two decades to deal with it. In March of this year, the Mitaka City Government issued 50 million yen as a subsidy, but these amounts are still difficult to support the subsequent operations of the museum.

At the same time, this year marks the 20th anniversary of the opening of the Ghibli Museum. Both buildings and equipment need to be repaired. Previously, the deposits they had accumulated were maintenance funds. Now the deposits are used for places other than their intended purpose. They need more Funds fill the gap.

The Ghibli Museum, which is facing a loss, launches crowdfunding and completes the target amount within 24 hours

▲The Ghibli Museum is undergoing renovation 

Seeing that the end of the COVID-19 pandemic is indefinitely indefinite, if we continue to withdraw reserves despite continuous losses, then the future of the Ghibli Museum will face considerable risks.

“(Ghibli Museum) has reached the limit of operation.” In desperation, the mayor of Mitaka sought support from the government crowdfunding page on the hometown tax payment website “Hometown Choice”. The crowdfunding target amount is 10 million days. The minimum amount of personal donation is 5,000 yen.

The Ghibli Museum, which is facing a loss, launches crowdfunding and completes the target amount within 24 hours

▲Ghibli Museum Exhibition Hall “The Place Where Movies Are Born” 

It should be noted that the crowdfunding is only for Japanese residents, because the donation method needs to pass the “hometown taxation” system-a system introduced by the Japanese government to balance the regional tax gap. Residents voluntarily donate to the local government (not exceeding 20% ​​of their total tax payable). After making the donation, they can receive a donation certificate issued by the local government of the donation, and then use the certificate to apply to the taxation department of the government where they live to reduce the resident tax. Or refund the deducted personal income tax.

Generally speaking, local governments in Japan will return gifts to residents who donate, such as local specialties and other items. On the Ghibli Museum’s crowdfunding page, the Mitaka City Government made it clear that there was no return for this donation, but the museum would send a thank you card to the donor.

Something happened that surprised the operators of the “Hometown Choice” website. Even if there is no reward, the crowdfunding project has completed the target amount in the morning of the second day (16th). On July 19, the donation amount on the crowdfunding page reached 20 million yen. As of press time, the amount of donations continues to grow, with 2,857 Japanese residents making donations, and there are 197 days before the deadline for crowdfunding.

The Ghibli Museum, which is facing a loss, launches crowdfunding and completes the target amount within 24 hours

▲Crowdfunding page 

“Except for crowdfunding projects for disaster relief, it is rare to see such a situation (to complete the target amount within 24 hours).” The website operator said that she felt the love of Ghibli fans.

The official Twitter of the Ghibli Museum expressed gratitude for this, “Although I am not a cat, I am full of gratitude (“Cat’s Repaying” is an animated film released by Ghibli Studios in 2002).” Japanese residents who have donated money left a message saying that when the epidemic eases, they will take their children again, “Although it is only a small support, but there (Ghibli Museum) is full of memories of me and my children, please continue to protect it in the future. Their dreams.”

The Ghibli Museum, which is facing a loss, launches crowdfunding and completes the target amount within 24 hours

The crowdfunding page shows that the part exceeding the target amount will be handed over to the “Tokuma Memorial Animation Culture Foundation”, the museum operator. The executive director of the foundation, Kiyofumi Nakajima, stated on the official website of the Ghibli Museum on July 16, “The donation received will not be wasted, and we will use it cautiously. In an unpredictable situation, thank you very much.”

Reference materials:

https://www.animenewsnetwork.com/news/2021-07-19/the-ghibli-museum-meets-10-million-yen-crowdfunding-goal-in-24-hours/.175253

https://www.tokyo-np.co.jp/article/117505

Note: Unless otherwise specified, the pictures in the text are from the official website of the Ghibli Museum.

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