The fire of “Metaverse” has already burned into the art world

Have you ever seen a painting “Alive”? Have you tried interacting with the characters in the paintings?

These scenes that only appear in the wizarding world of Harry Potter can now be experienced in various digital art museums and science and technology museums in the real world.

For example, the “Jinling Map Digital Art Exhibition” exhibited at Nanjing Deji Art Museum earlier this year can realize such a scene:

When you walk into the “Jinling Map Digital Art Exhibition” , the prosperity and changes of the ancient capital Nanjing will be displayed around you like a picture scroll.

The fire of "Metaverse" has already burned into the art world

The commercial street where merchants come and go, the Qinhuai River with developed shipping, the ancient city gates connected by water and land, and the still fragrant duck restaurant… You are in the Qinhuai market, and you meet 533 characters from the perspective of “I”, experience role-playing, and follow in real time. , Change the scene, lead the “plot” of the exhibition by yourself, and complete the acquisition of deep knowledge through “dialogue, decision-making, and exploration”.

The fire of "Metaverse" has already burned into the art world

During the whole preparation process of the exhibition, the audience can experience “characters entering the painting” and “real-time following”, that is, through the virtual characters as an effective carrier, they can enter the dynamic scroll, allowing them to swim in the paintings as their “avatars”, in the first person. The perspective directly communicates and interacts with the people in the paintings, acquires knowledge through independent exploration, breaks the barriers between the cultural relics and the audience, and realizes the experience of “following the paintings”.

In order to achieve this effect, the exhibition uses the Unity engine for real-time rendering for the first time , which is a cutting-edge technology widely used in 3A game masterpieces, VR/AR and other industries. Through its addition, the audience can create their own character data to realize character selection and generation. In addition, in order to allow the audience to have a good time in Jinling City, which is “full of business”, the exhibition models the buildings and environment in the painting in 3D, and interconnects the UWB with the Unity engine and the self-developed intelligent management system. Through continuous adjustment of data tolerance to achieve ideal positioning accuracy.

As a result, the audience can experience the first-person perspective of roaming in the painting with precise positioning “accurate to the single-digit centimeter level” and the mobile terminal interactive mode of independent decision-making, and travel to the bustling and bustling Jinling City of the Song Dynasty in an entertaining and entertaining way. Feel the changes of the city in the passage of time.

Not only the “Jinling Tu Digital Art Exhibition”, but with the arrival of “the first year of the Metaverse”, starting from the second half of last year, more and more art institutions, art projects and artists have begun to explore the relationship between art and the “Metaverse”. In imagining and constructing a multi-dimensional “art Metaverse”.

The Romantic Combination of Technology and Art in Art Metaverse 

As early as 2016, the American interdisciplinary team Metaverse Art Gallery made a related attempt. The team’s goal is to allow artists, galleries and curators to import 3D art into Metaverse without the need for technology. Universe, which will allow the Metaverse to be used for randomness art exhibitions in virtual reality spaces.

The team initially created a sketch of a minimalistic and unified 3D user interface that allowed for the placement of 3D artwork in VR. At the same time, they have designed a website that can be used to manage and explore 3D art, artists, art exhibitions and digital galleries.

As for the cases of cooperation between art institutions and commercial platforms, the earliest should be the collection exhibition and art sharing activities held by the SWITCH handheld game “Animal Crossing” and the Metropolitan Museum, Getty Museum, Denver Art Museum and other art galleries. .

On May 18, 2020, in order to celebrate the International Museum Day, Nintendo cooperated with major institutions to hold a collection exhibition and art sharing activities in the game “Animal Crossing”.

This shows that art institutions may initially explore the art “Metaverse” by participating in the creation of game worlds.

The arrival of the epidemic has accelerated the migration of the art world to the virtual world. Under the background of technological development and policy support development, art institutions are more involved in the experimental construction of virtual platforms.

VR art, game art, AI art, immersive art, NFT art… All these hot new trends in art seem to be the opening ceremony before the opening of the art Metaverse.

NFT art

NFT is a non-fungible token derived from blockchain technology, which has the advantages of being unique, traceable, indivisible, unforgeable, and transferable. Due to its own digital scarcity, it was first used in collections, artworks and game scenes.

So for artists, NFT works are a new creation method and source of assets. Artists can auction, sell and exhibit their NFT works.

For example, in March last year, artist Beeple’s NFT work “Everydays: The First 5000 Days” was sold at Christie’s auction house for $69.35 million , setting a new auction record for digital art.

In October of the same year, Japan held the first NFT auction, which shows that the NFT art auction is in full swing.

According to Chainalysis statistics, as of December 15, 2021, a total of $40.9 billion was found to be invested in smart contracts used to build NFTs on Ethereum. According to Morgan Stanley, the digital collection market will grow to $300 billion by 2030.

In China, the digital Tibetan market is also extremely hot. It can be applied to the fields of cultural inheritance and knowledge popularization, such as the release of digital collections by 17 cultural and museum institutions such as the Forbidden City, National Museum, Hubei Provincial Museum, Hunan Provincial Museum, etc., and can also be applied to science popularization innovation, such as the launch of “Shenzhou” by Aerospace Cultural and Creative, a subsidiary of China Aerospace. No. 5″ 3D digital collection can also be applied to music copyright, literary creation, government affairs, new product marketing, film and television works, etc.

Nowadays, digital storage is a trend, and people from all walks of life are trying to open up this new market.

For example, in September last year, Zhang Huan, the first Chinese artist, was invited by the Hermitage Museum of the Russian State Museum to participate in its first digital art virtual exhibition “The Ethereal Aether” and released his first NFT work “Grey Square”. The world’s first performance works “An Artist’s Burial” and “Poppy Field” and other blockchain digital works. At the same time, he also created an artistic interactive platform that integrates social interaction, creation, trading and games, called “Huan Universe”.

Qingbo Smart’s “Data Collection Planet” can help users create such a digital collection service platform. It can provide one-stop blockchain technology application solutions such as digital collection casting, on-chain, sales, platform construction, etc. It can help users build their own digital collection platform and match promotion scenarios such as Metaverse exhibition/AR/VR.

interactive art

Interactive art, that is, to communicate with the participants and provide interactive choices for the art audience, so that the audience can have a real touch and interactive experience when appreciating the interactive art works.

The most common and most representative interactive art is video games. Video games are not often treated as interactive art, as commerciality imposes many restrictions on artistry. Created by many game developers, many video games are pioneers in interactive artistic exploration.

AI art

AI art refers to artwork created using artificial intelligence software.

Harold Cohen ( 1928-2016) is arguably one of the earliest AI artists and a pioneer in the art of computer algorithms.Harold began developing the Aaron system in the 1970s, using artificial intelligence to create works of art, and the Aaron system is also one of the longest-running, continuously maintained AI systems in history.

The fire of "Metaverse" has already burned into the art world

Artificial intelligence robot artist Aaron, paint on paper “040502”, 2004

The art of artificial intelligence has come a long way since 2018, with the birth of Generative Adversarial Networks (GANs) and the growing sophistication of using machine learning algorithms to generate images.

On February 13, 2018, Christie’s auction house in New York sold an AI artwork produced using a GAN trained to produce new artworks based on a dataset of 15,000 portraits drawn between the 14th and 20th centuries. image, the work eventually sold for $432,500, more than 40 times its original estimate.

But as impressive as these works of art are technically, it may be a matter of opinion whether they can really be called works of art.

Perhaps the most troubling question about AI art is not whether it counts as art, but the copyright issue. How to define the nature of AI-created works of art? Is it a work of art as unique as a human work, or just a parody of human work?

In an appeal against copyright, the U.S. Copyright Office has again denied copyright protection for artwork created by artificial intelligence. The debate on the copyright of AI artworks will probably continue for some time.

“Metaverse” trend  art cannot stay out of the way

Today, Metaverse-themed forums, art technology exhibitions, encrypted art trading platforms, and Metaverse Culture Week activities have sprung up.

Although the art Metaverse has opened up the imagination of art institutions and art practitioners to the possibility of future art ecology, in general, the concept of “Metaverse” is still in its early stage, and the exploration of most museums and art galleries at this stage is more like It is to replicate a real art museum in virtual reality.

Some art workers believe that this does not constitute a real innovation. Moreover, in the limited technical conditions at the current stage, it is difficult for human beings to truly enter the envisaged “Metaverse” due to the limitations of their bodies and physical bodies.

But it is undeniable that no matter whether the “Metaverse” really heralds the next era in which the real and the virtual are intertwined, in the face of the advancement of the next technological civilization, whether it is to explore new artistic practices, or to develop Think critically, and art cannot stay out of it.

Posted by:CoinYuppie,Reprinted with attribution to:https://coinyuppie.com/the-fire-of-metaverse-has-already-burned-into-the-art-world/
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