The digital collection platform ranking Tencent ranks second and first is…

Under the explosion of the concept of the Metaverse, digital collections have also become the focus of attention of the pioneers of the times. At the UK digital art auction in 2021, crypto artist Beeper used more than 5,000 works in the past to form a collage NFT “Everydays: The first 5000 days” after selling for $69.35 million, the field of digital collections has attracted much attention , NFT has also become an important breakthrough in the global blockchain field, and major domestic technology platforms have also begun to enter digital collections.

The digital collection platform ranking Tencent ranks second and first is...

Data: Digital Collection Sound Volume Map

Data source: Qingbo public opinion

Xiaoqing specially sorted out 11 platforms with high volume for audience analysis for nearly a month, namely: Mango, Baidu (Baidu Super Chain, Xiyang), Xiaohongshu (R-Digital Collection), Ali (Ali Auctions) -Digital Auction, Whale Scout), Tencent (Magic Core), JD.com (Lingxi), Unique Art, Visual China (Yuan Vision), Station B (Pigeon), NetEase, ByteDance. Let’s see what everyone thinks of the digital collection platform!

Ali’s volume ranks first

Tencent’s JD platform is second

Through the public opinion of Qingbo, we found that Ali Department has the highest volume of digital collection platforms in the whole network, close to 70,000, far exceeding other platforms, followed by Tencent, JD.com, and Baidu platforms. The volume related to the digital collection of the Mango platform, which was just released a few days ago, is relatively low, currently at No. 11.

The digital collection platform ranking Tencent ranks second and first is...

Ali’s popular digital collection platforms mainly include Ali Auction-Digital Auction and WhaleTrack (formerly Alipay-AntChain Fan Granule). WhaleTalk is currently the most popular NFT platform in China. From the comparison between WhaleTalk and Alibaba Auctions, it can be seen that the overall network volume of WhaleTalk digital collections is much higher than that of Alibaba Auctions, but the proportion of positive reviews is slightly lower.

The digital collection platform ranking Tencent ranks second and first is...

JD.com has the most positive reviews

Unique Art has the highest negative rating

By comparing the evaluations of digital collections on major platforms, we found that JD.com has the highest positive evaluation rate , close to 12%, followed by the Ali platform with the highest volume, around 4%, and the other platforms have no more than 2% positive evaluations.

The digital collection platform ranking Tencent ranks second and first is...

Jingdong released the digital platform Lingxi in December 2021. The first digital collection is the joy dog , the mascot of Jingdong. It costs 9.9 yuan per piece, and the number of each edition is 2,000. It will be sold out soon after the launch.

The digital collection platform ranking Tencent ranks second and first is...

Unique Art had the highest negative review rate at 16%. Just a while ago, the unique art platform broke out in a big storm, and was complained by a large number of users because it did not deliver goods or refunds. Although “Unique Art” responded that the server was attacked by a system failure, and as of March 10, the faulty orders had been fully refunded, but the negative reviews also increased sharply, and payment institutions such as Alipay also stopped related cooperation.

Ali female audience is the largest

Byte male audience is the most widely

Comparing the audiences related to digital platforms of major platforms, it can be seen that men pay more attention to digital collections than women. As the main players of digital collections, men will regard them more as some kind of investment or wealth management product.

The digital collection platform ranking Tencent ranks second and first is...

As can be seen from the figure, the male audience is the largest among ByteDance digital collections, close to 80%. Only Ali and JD.com have more female audiences, and the female audience of Ali’s digital collections exceeds 60%.

Web marketing is more out of the circle

Ali wins with Weibo

Through the Qingbo public opinion system, we can see that in web pages, WeChat, and apps, the communication trends of major NFT platforms are basically the same, but there are major differences in Weibo. Except for Alibaba and JD.com, which have a higher level of Weibo marketing, the rest of the platforms have more extensive marketing on web platforms and the lowest on Weibo platforms.

The digital collection platform ranking Tencent ranks second and first is...

Except for Weibo platform, which is the most out of the circle is Ali, other platforms are Tencent. It can also be seen that Alibaba’s higher volume is mainly due to Weibo marketing.

Under the Metaverse boom, the development of digital collections in China is booming, and the enthusiasm of Generation Z consumers is also very high. The collision of digital collections with cultural relics and art has aroused everyone’s interest.At this time, major brands are laying out digital collections and entering the Metaverse, which is an attempt and an effort to seize the opportunity for future development.

“The future is here, it’s just not yet popular.”

Posted by:CoinYuppie,Reprinted with attribution to:https://coinyuppie.com/the-digital-collection-platform-ranking-tencent-ranks-second-and-first-is/
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