Red Bull Racing Selects Energy Efficient Blockchain Project Tezos to Build NFT Fan Experience
Red Bull Racing has confirmed that it has established a long-term technology partnership with energy-efficient blockchain Tezos and has become an official blockchain partner of the Tezos team. At the same time, Tezos became Red Bull Racing’s first NFT fan experience partner.
Tezos is pioneering, energy-efficient open source blockchain project practiced on assets and applications. Through multiple validations, Tezos uses a more energy-efficient approach to protect the network, meaning it can operate succinctly with minimal energy consumption and a negligible carbon footprint.
Formula 1 cars now need to evolve with the latest industry advances. The core technical features of performance and energy efficient design are key to Red Bull Racing on and off the track, and were key to Red Bull Racing’s choice of Tezos, who are fast becoming one of the leading blockchains for large global franchises and brands. For Red Bull Racing, there was a need to harness the power of blockchain in a secure, scalable, scalable and sustainable way.
As part of this plan, Red Bull Racing is launching the team’s first-ever series of digital collectibles, NFT, exclusively on the Tezos blockchain. as Grand Prix fans continue to be influenced by the global pandemic of COVID-19, the team needed to provide fans with a new and unique immersive experience.
Innovation is a given in Formula 1, where cars evolve and develop from race to race, and Tezos is no exception,” said Christian Horner, Team Principal and CEO of Red Bull. The cutting-edge capabilities of the self-scalable Tezos blockchain technology can be a natural fit with ‘Red Bull Racing’. Most importantly, Tezos’ energy-efficient design is also in line with our own long-term environmental aims for the future. As Formula 1 moves towards carbon neutrality, the low-impact approach pioneered by Tezos will be an invaluable asset. In addition, through the development of NFT, Tezos will help us maximize our outreach to our fans. This is very exciting and we have been looking for the right partner for a long time, and in choosing Tezos for this, we are confident that we have chosen a winner. We believe that Tezos will help us to build a new, unique and innovative way of engaging with our fans.”
Hubertus Thonhauser, Chairman of the Tezos Foundation, said, “We are delighted that ‘Red Bull Racing’ has chosen Tezos as the exclusive platform for this partnership and we look forward to them joining the rapidly growing brand ecosystem and building on the The Tezos blockchain is designed to evolve and adapt while considering security and performance in the most efficient way. These concepts are perfectly reflected in ‘Red Bull Racing’, which is why we believe this is a win-win partnership.”
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About TEZOS: Tezos is a smart cryptocurrency that redefines what it means to hold and exchange value in a digitally connected world. tezos is a self-scaling blockchain that is not limited to hard forks, has a proven track record, and can seamlessly adopt future innovations.
About TEZOS Foundation: The Tezos Foundation is a Swiss non-profit foundation that supports the development and long-term evolution of the Tezos protocol, an energy-efficient blockchain with the ability to be self-scaling. Learn more: tezos.foundation
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