Meta unveils XR equipment, Tencent establishes XR department, Luo Yonghao chooses AR to start a business, fight and fight!
Last week, 50-year-old Luo Yonghao announced his next venture on his personal Weibo official, entering a track that he had never set foot in before: AR.
Originally, Xiaolan only thought that this was Luo Yonghao’s personal statement, but he did not expect that a week later, Tencent, Meta, etc. have also disclosed their next plans for the Metaverse.
Whether it is Meta, which has already accumulated in hardware, Tencent, which gradually gets involved in hardware from software, or Luo Yonghao, who chooses to start from scratch, it seems that the Metaverse track, which has been quiet, will be ignited again.
But Tencent, the last of the three “officially announced” to enter the Metaverse, does not seem to be able to easily blow Zuckerberg.
01 Metaverse Pioneer Meta
In a recent overseas event, Meta announced its latest VR headset prototype and introduced the recent development of the Metaverse hardware business.
First, according to Michael Abrash, chief scientist at Zuckerberg and Reality Labs, Meta’s ultimate goal is to build VR hardware that meets all the visual requirements in order to be perceived as “real” by people’s visual systems.
Inside Meta’s Reality Labs, researchers use the term “Visual Turing Test” to denote the standard that VR glasses need to achieve — convincing the human visual system that what’s inside the glasses is real.
Zuckerberg and Abrash describe four key visual challenges that VR glasses need to address before they can pass the visual Turing test: zoom, distortion, retinal resolution, and HDR.
To solve the zoom problem, the team developed a series of prototypes called Half Dome that use a mechanically moving display to change the distance between the display and the lens, thereby changing the depth of focus of the image.
As for distortion, Abrash says designing a unique lens and experimenting with distortion correction algorithms is a tedious process.
To get the display systems research team to solve this problem faster, the team built a “distortion simulator” that actually uses 3DTV to simulate VR glasses and simulates the lenses and their corresponding distortion correction algorithms in software.
This approach allowed the team to iterate faster on the problem, where the key challenge was to dynamically correct for lens deformation as the eye moved, not just what the eye sees when looking at the center of the lens.
In terms of retina resolution, Meta showed a prototype headset called Butterscotch, which uses an extremely pixel-dense display and reduces the field of view to about half that of the Quest 2 in order to focus pixels on smaller on the area.
Of the four key challenges, Zuckerberg said the most important is HDR — being able to replicate real-world brightness in VR is critical to passing the visual Turing test.
To demonstrate the impact of HDR on the VR experience, the Display Systems Research team built another prototype, the Starburst. According to Meta, this is the first prototype of VR glasses that can hit 20,000 nits.
By comparison, the Quest 2’s display maxes out at 100 nits, and high-end HDR TVs get around 2,000 nits. This means that the Starburst prototype can produce a brightness range 10 times brighter than some of the best HDR TVs on the market.
This all shows that Meta is indeed investing heavily in Metaverse related hardware, especially VR hardware, so will Meta’s upcoming VR headset, Project Cambria, be a revolutionary device?
Reality poured cold water on this vision — Meta said that much of the technology showcased was far from ready to enter commercial mass production, with Project Cambria expected to launch sometime this year.
It seems unlikely that a Metaverse device that can pass the “Visual Turing Test” will be born in the short term, but compared to Tencent, which has just set foot in the Metaverse hardware, Meta has come a long way.
02 Tencent secretly laying out the Metaverse
Tencent on Monday announced the formal establishment of an extended reality (XR) unit, betting on the concept of the Metaverse for the next revolution in the internet, according to sources cited by Reuters.
In its external statements, Tencent has always seldom mentioned the “Metaverse”, but instead referred to the next-generation Internet as “full true Internet”, but this time it was different.
The unit, which is said to be tasked with building an XR business including software and hardware for Tencent, will be led by Li Shen, Tencent Games’ global chief technology officer, and will be part of the Tencent Interactive Entertainment Group (IEG).
The unit will eventually have more than 300 employees — a very large number considering Tencent has been cutting costs and slowing hiring.
However, they also cautioned that hiring plans remain uncertain as the company will adjust the division’s headcount based on performance.
This isn’t the first time that news about Tencent’s XR deployment has come out: In November, sources told analysts that Tencent had many “technical and capability building blocks” to approach the Metaverse, but didn’t reveal more details.
In February of this year, it was reported that Tencent XR’s new business layout was fully Internet, and the internal recruitment of live water was launched. The goal is to build a world-class hard technology team under the leadership of industry leaders.
The recent semi-“official announcement” will undoubtedly further confirm the long-standing speculation, and Tencent’s entry into the XR field is a foregone conclusion.
In this internal document, Tencent said that the XR business is a new business that the company is vigorously building to cope with the true Internet. The goal is to build a world-class hard technology team under the leadership of industry leaders and compete for the next hard technology era tickets.
The business focuses on the layout of the full-link XR ecosystem, including XR equipment on the hardware side, perception and interaction technology on the software side, and content and developer ecology on the content and industry sides.
Tencent’s internal live water covers the three major directions of content ecology, operation and technology research and development, and has opened more than 40 positions.
One source said that the unit is highly favored by Ma Huateng within Tencent.
In fact, from the measures taken by Tencent and Meta, it is not difficult to see that the overall development of the Internet industry has entered a platform stage, which has become a dilemma that various leading manufacturers have to face:
Competition has shifted from incremental to stock, and the superposition of the negative impact of the epidemic has gradually opened the curtain of layoffs. To break through this predicament, it is undoubtedly necessary to find the next new growth pole.
However, unlike the predicament faced by big factories, Luo Yonghao, who has gradually paid off his debts, chose to enter the Metaverse, which is obviously more ideal-this is also in line with the image he has always strived to create among the public.
03 Luo Yonghao, who is trying to subvert the industry
Once Luo Yonghao used the unique design and diversified functions of the hammer phone to create a smartphone brand that did not become a hit but the most unique smartphone brand, and the choice of the AR track this time naturally attracted the attention of the entire technology circle.
He once said that AR is the next-generation computing platform, and the goal is to be the first to make something like the iPhone + iOS in 2007 in the AR era, and become the next company on the platform similar to Apple.
In order to achieve this seemingly idealized goal, Luo Yonghao decided to lay out both software and hardware. Compared with the development of hardware products that major manufacturers have followed, the development of software is undoubtedly more eye-catching.
In an interview with LatePost, Luo Yonghao showed a strong interest in the development of AR glasses operating system, and hoped to finally deploy a domestic operating system on the next generation of mobile Internet terminals. Luo Yonghao believes:
Although the OS is extremely difficult from a product and R&D point of view, it can definitely be done. It is only for the technical team at the bottom of the OS, and some of them may have to be placed in Silicon Valley or Northern Europe, because there is basically no talent pool in this area in China, but it must be technically feasible.
And if Luo Yonghao can really successfully lead the development of the domestic operating system on the next generation of mobile Internet terminals, and the AR device developed by him will eventually become the next “iPhone”, it will undoubtedly be a huge breakthrough in the development of the Metaverse.
However, Xiao Lan still chooses to watch it calmly: although Mete, Tencent, and Luo Yonghao are currently at different stages in the layout of the Metaverse, it is still too early to judge their victory or defeat on this track.
Whether it is the “Visual Turing Test” that needs to be broken through in hardware, or the operating system system that has not yet been formed in software, it is both a new challenge and a new opportunity for major companies.
If breakthroughs in hardware and software can truly be achieved to bring users an unprecedented idealized experience, then the vision of the Metaverse may really no longer be illusory.
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/tencent-which-established-the-xr-department-wants-to-blow-up-zuckerberg-in-the-metaverse/ Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.