Shaking hands and making peace is more like making the cake bigger for them.
See you a long time!
According to foreign media reports yesterday, Alibaba and Tencent are considering opening their ecosystems to each other. Alibaba’s initial measures may include introducing WeChat Pay to Taobao and Tmall; and Tencent may allow Alibaba’s e-commerce information to be shared on WeChat, or allow WeChat users to use some of Alibaba’s services through mini programs…
This is not just a collusion case between two companies, but also a tedious daily life for mass users.
Therefore, as soon as the rumors came out, although it is still a long time away from the realization date, many users have already applauded. After all, there is a “Berlin Wall” between the two giants, which has caused the world to suffer for a long time.
But from a deeper perspective, today, Tencent and Ali are no longer two companies, but two rival factions. In the past eight years, the two lines have divided almost half of China’s Internet, so even if they shake hands and make peace, they cannot avoid the tangles behind them.
For those “little brothers” manufacturers who have already stood in line, in addition to embarrassment, they are more worried about “I can’t even drink the soup.”
Martian text will “disappear”?
“There is no need to post Martian texts in the future.”
“This is great for users.”
“WeChat Pay introduces Taobao and Tmall. When the transaction is completed, there is no third-party guarantee when using WeChat Pay, and the money is directly sent to the merchant.”
“Ant Forest can import WeChat QQ friends?”
As soon as the news that Alibaba and Tencent would open up their ecosystems to each other came out, netizens applauded them. Most of the opinions believed that mutual communication between the two parties would greatly enhance the convenience of use.
If the two parties are ecologically interoperable, the most intuitive manifestation may be that Taobao’s product links can be directly shared to WeChat friends, WeChat groups, and Moments. In the unopened situation, sharing good things with friends can only copy a string of “Martian texts” and then open Taobao. The degree of cumbersomeness greatly affects the user experience.
This embarrassing behavior, which is close to the second grade, has lasted for nearly 9 years.
In addition, Taobao and Tmall are also expected to launch WeChat mini programs. In March of this year, it was reported that the Taobao special edition had submitted an application to the WeChat Mini Program, and an Alibaba executive confirmed the news; in April, Xianyu, a second-hand trading platform owned by Alibaba, also reported that it submitted an application for the WeChat Mini Program.
It is foreseeable that the mini program will directly benefit the community group buying business. By connecting online and offline, users can quickly place orders. Although Taobao and Tmall have not directly opened WeChat Mini Programs, Alibaba has already started the trial of community group purchases of WeChat Mini Programs. Around April this year, the Hema Bazaar has entered the WeChat Mini Program in a low-key manner. Users can not only place orders through the WeChat Mini Program, but also use WeChat Pay.
The traffic and transactions that the mini program brings to e-commerce are considerable. In September last year, at the Tencent Global Digital Ecology Conference, Tencent disclosed the latest data on WeChat Mini Programs. In 2019, the transaction volume of Mini Programs has exceeded 800 billion.
In addition, the combination of Moments ads and direct purchase of mini programs will provide better returns.
On the other hand, from the perspective of Ali ecology. Micro letter into the chain of friends will greatly activate Alipay , Taobao Lynx social cross circle . A net friend said, looking forward to import ant forest micro-channel QQ friends, and friends together happily planting trees socializing.
However, the opening up of the ecology of the two parties will also add some worries to users. For example, the large-scale appearance of Pinduoduo sharing in WeChat groups and Moments— “Are you there, please help me with a Pinduoduo link, it’s just a little bit”, which will greatly reduce the user experience. Although WeChat has stricter control over this aspect, with the integration of the new ecosystem, management challenges will become even greater.
Someone can’t drink the soup anymore
In addition to the convenience of users’ lives and the ebb and flow of users on both sides, once Tencent and Ali open up their ecosystems, the greater impact will be an earthquake that can be called the entire Internet in China.
The matter is very simple, because today’s Ali is not only Ali, and Tencent is not only Tencent, but has already become the Ali department and the Tencent department. After the success of the “system-building movement”, Ali and Tencent have become two mountains that cannot be surpassed by the Chinese Internet.
A dinner photo of the “Dongxing Bureau” from Wuzhen almost encompasses the core strength of Tencent. Wang Xing and Liu Qiangdong, who are the host, are naturally the pioneers of the Tencent department against the Ali department. Wang Xing not only publicly bombarded Alibaba on multiple occasions, but also personally agreed to Meituan’s closure of Alipay’s payment portal. Everything is left. Soul torture, “Why doesn’t Taobao support WeChat Pay?”
JD does not support Alipay, a fact that existed long before Tencent became its shareholder, after all, the two are direct competitors in the e-commerce field. After surrendering to Tencent’s embrace, Liu Qiangdong’s rejection of Alipay has another reason.
Speaking of this, I have to mention Pinduoduo. Tencent is also a shareholder of Pinduoduo, and Pinduoduo is also a direct competitor of Ali. The two sides have already fought for many rounds in the open and in the dark. But Pinduoduo did not directly reject Alipay like Meituan and JD.com.
However, Pinduoduo is also obviously more biased towards Tencent. At the end of 2020, Pinduoduo launched Duoduo Wallet, which is also its own payment tool, plus the original WeChat Pay and Alipay. After users opened Duoduo Wallet, the ranking of the three payment tools reflected Pinduoduo’s hard work: WeChat Pay, Duoduo Wallet, and Alipay.
The practice of Pinduoduo is also reflected in Ali products. Ele.me did not completely reject WeChat payment like Meituan rejected Alipay. However, in the selection of payment methods for Ele.me, you can also see Alipay, Huabei and WeChat Pay from top to bottom. Hema regards Alipay as the only payment method.
Now that you have chosen different factions and then stand in teams, if Tencent and Ali open up each other’s ecology, naturally followers will not want to see. When the two giants fight each other, the second-tier and even the third-tier companies seem to choose sides, but in fact they are also seeking the soil for their survival and growth.
But if the two giants shook hands and made peace, for those followers who had chosen to stand on the side, or even fired after the stand, apart from embarrassment, they were more worried that they would not even be able to drink the soup.
Even the biological sons of the two giants, such as Alipay, would definitely not want to see a handshake situation. After all, WeChat, which lived more than 1 billion a month, connected to Taobao, and it would certainly eat away a lot of Alipay’s share. Farewell to Martian text?
But as far as Tencent and Alibaba are concerned, the two giants do not have a particularly big conflict in their main business. Especially after Tencent has deeply realized that it is not good at e-commerce, and Alibaba is deeply aware that it is not good at social networking, Shaking hands and making peace is more like making the cake bigger for them.
After the rumors emerged, the share prices of Tencent ADR (American Depositary Shares) and Alibaba rose accordingly. But with Tencent’s Jingdong and Pinduoduo standing behind them, their share prices dropped 2.4% and 6% respectively at the opening.
What is more adversely affected is Bytedance , whose content business and derived social relationships pose a direct challenge to Tencent; Douyin’s e-commerce business is also becoming increasingly prosperous, becoming a potential opponent of Ali. Of course, ByteDance is not listed, and cannot directly reflect the negative impact of this news on it. Kuaishou is a good reference, you can roughly compare Kuaishou’s latest stock price changes.
After eight years of confrontation, China’s Internet industry is now different from what it used to be. Alibaba and Tencent accounts for almost half of China’s Internet. Even if the two giants are willing to shake hands and make peace, they are still intertwined.
The male compatriots have to sigh again. In the past, it could be said that Alipay was not activated and there was no way to pay for the other half. If WeChat Pay is connected to Taobao, where is there any reason to refuse?
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/tencent-ali-makes-peace-who-is-the-biggest-victim/
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