Ten business models in the Metaverse

Not long ago, Facebook officially changed its name to “Meta”, marking the entry of its strategic focus into the Metaverse. In September, Tencent registered related trademarks such as “Wang Zhe Metaverse” and “Tian Dollar Universe”. Also in September, Huawei’s rotating chairman Hu Houkun stated at a forum that “Metaverse represents humanity’s expectation for the further integration of the virtual world and the real world.” For a while, the related concepts of the Metaverse attracted widespread attention.

Why is the Metaverse so attractive? From a technical point of view, blockchain brings executable property rights to all digital assets. From the perspective of the development of the Internet, 3D and multimedia have always been the general trend. From text messages to pictures, to videos and live broadcasts, the Internet has been developing in a more vivid direction. Metaverse combines two viewpoints: it is based on blockchain technology and conforms to the general trend of rich content. So, what business models will the future Metaverse have?

NFT sales

Currently, galleries are the most common business model of Metaverse, which may stem from the internal connection between NFT and art. Many of the first active members of Metaverse were artists or members of the art industry. CryptoVoxels’ works include Liu Jiaying’s “Pure Gold Gallery”, Song Ting’s “Panda Gallery”, BCA Gallery and the Doge Sound Club in the Korean community. This is the earliest and most popular business model in Metaverse.

Ten business models in the Metaverse

Ten business models in the Metaverse

Ten business models in the Metaverse

Vox sales

Unlike the physical world, the Metaverse is composed of other materials. For example, CryptoVoxels, including all buildings and wearable devices, are entirely composed of voxels, which are digital values ​​on a three-dimensional grid. Therefore, in CryptoVoxels, the use of vox is indispensable, and it serves the function of architectural decoration or personal display. In order to meet this demand, multiple vox stores have also emerged on the market, among which voxWalk is the main example of the business model.

Ten business models in the MetaverseH

In the future, your brand may need to buy billboards in the virtual world, interact with fans on platforms such as Discord, and hope to collaborate with companies such as Jadu or The Fabricant to create virtual assets. They will become a bridge between physical companies and augmented reality and virtual reality. Metaverse will launch complex and creative advertising campaigns, blurring the boundaries between physical and virtual.

Ten business models in the Metaverse

Construction

Some landowners own multiple plots, but have limited time and energy for construction. Other landowners tend to hire professional teams to build their own plots in order to expand their branding. Such demand has led to the emergence of third-party construction services in Metaverse, such as MetaEstate and Voxel Architects. On Origin City, the main island of CryptoVoxels, the top four buildings with the largest cumulative number of visitors—SpaceAge, StoneAge, GlassAge, and Welcome—are all built by Voxel Architects. MetaEstate also built famous and exquisite buildings such as MetaChi headquarters and Creation Fashion Hub.

Ten business models in the Metaverse

Ten business models in the Metaverse

Ten business models in the Metaverse

Digital parcel leasing

Just like real estate in the real world, digital packages can also be leased and purchased. According to data analysis by CV Analytics, many landowners hold multiple plots. Most landowners do not plan to build their own plots, they choose to make long-term investments. Therefore, a natural land lease market has spontaneously emerged, and land owners can lease their idle land to others who need it for construction or operation.

Ten business models in the Metaverse

Immersive experience

Immersiveness refers to the experience of people being too focused on designing the environment and forgetting the reality. In Universal Studios Beijing, the seemingly physical experience is actually a kind of spiritual immersion, such as as Harry Potter raises the moving chair, jumps onto the skyscraper with Transformers, and the minion Fiddle around together. Therefore, Metaverse is a natural place based on professional architectural design and immersive experience of 3D equipment.

Ten business models in the Metaverse

game

The virtual nature of games makes them easy to integrate into the Metaverse. The Sandbox is a community-driven blockchain game platform where creators can convert voxel assets and in-game devices into NFTs on the blockchain. In addition, games can of course also become part of other Metaverse platforms. Through such on-chain games, players can enjoy the fun of the game while investing in NFT.

Ten business models in the Metaverse

Ten business models in the Metaverse

Clothing sales

In some respects, the Metaverse will never replace the physical world. For example, clothing, food, shelter, transportation, these are our basic material needs. Specifically, the online sales of clothing has moved from the introduction of 2D graphics in the past to the live try-on, and it is developing in the direction of 3D in the future. In reality, the effect of watching other people try on clothes is definitely different from that of trying on clothes yourself. With a 3D scanner, you can put your 3D virtual version of clothes on your own 3D virtual version.

Ten business models in the Metaverse

Ten business models in the Metaverse

Online KTV

For those who like KTV, it is a way of socializing. In the real world, it is difficult for people who are far apart to meet in KTV. However, in the Metaverse, these wishes may be realized.

data service

Data is everywhere, and of course the Metaverse is no exception. The platform needs visitor data for each package, potential buyers need historical data on the package sold, and potential sellers want market data to set their asking price. Data support is necessary for each of the above, and a professional data analysis provider may become an important business.

Ten business models in the Metaverse

In the near future, there may be a lot of new jobs. For example: Metaverse architects, Metaverse game planners, Metaverse construction and operation experts, etc. In addition to the ten business models listed above, there are certainly other successful business models.

So, what will the future of Metaverse look like? A 3D “Twitter” that integrates social networks and advertising? An immersive project experience one after another? An online market that provides 3D fittings and fittings? An international karaoke KTV? Obviously these are not, just like Facebook, Google, Amazon itself cannot represent the Internet, it must create a real Metaverse through the connection and interaction between multiple platforms.

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