Metaverse world, the famous Adobe classmates came to report.
Two days ago, at the “2022 Adobe Summit”, Adobe officially released the “Adobe Metaverse White Paper” and released a series of brand-new Metaverse construction tools.
Due to the pandemic, this annual summit has been held online for the third consecutive year, and friends in the design circle should be familiar with it.
Adobe’s Metaverse Strategy
The Metaverse was mentioned at the summit, and the official manuscript said this:
Adobe is the world’s largest provider of digital media and marketing software, and we launch 3D content creation tools including Substance 3D and Aero, as well as service platforms including Adobe Creative Cloud and Adobe Experience Cloud, helping creators in the Metaverse to create AR and VR experiences.
Don’t be fooled by the list of names, let’s take a look at how Adobe defines the Metaverse. According to Adobe’s official website description:
The Metaverse is a place that is open to all and accessible to all kinds of creative technologies, where everyone can communicate with each other, develop, create, shop, and even get things done.
At the same time, the “Adobe Metaverse White Paper” mentioned that the Metaverse experience is an interactive experience that is rich, persistent, shared, collaborative and co-authored, including a fully functional shared virtual economy.
It drives the next wave of innovation, including: work, gaming, e-commerce, robotics, self-driving training, climate change, and more.
It seems that it is no different from the concept of the Metaverse on the market, and it is all-encompassing.
Extract some keywords: creative technology, interactive experience, virtual economy , the first two are Adobe’s business foundation, and the virtual economy is emphasized.
After watching the entire summit, Adobe’s Metaverse strategy is also from the above three aspects to help customers create 3D virtual scenes.
- First, through the 3D toolkit, the development of 3D and immersive content for creatives is efficient enough;
- Second, enhance the interactive experience of virtual shopping (browsing, purchasing) through new AR/VR functions;
- Third, create the consistency and versatility of 3D virtual assets (compatible with original assets);
Create 3D immersive content
Adobe explained that today’s immersive experiences, including gaming and interactive business and educational experiences, are primarily built using Adobe’s industry-leading 3D and immersive content creation tools, Substance 3D and Aero.
The two mentioned professional software, one specializing in 3D and one specializing in AR .
Substance 3D Production
Substance 3D was acquired by Adobe a few years ago, focusing on the 3D direction. Adobe continues to increase its investment in Substance 3D in order to enter the Metaverse, and the tools currently available to designers include Substance 3D Stager, Painter, Sampler, Designer and the 3D Asset Library.
Aero is an AR authoring tool launched by Adobe in 2018, which can quickly create an AR shopping experience and fully visualize UI creation without any coding requirements. It provides a library of pre-built 3D objects that you can instantly add to your environment.
The unique thing about Aero is that it supports PSD files. This means that any existing Photoshop document can be imported and the associated layer stacks viewed in 3D space.
For designers, AR creation is very smooth, cool.
On the customer side, Adobe is working with thousands of businesses including Coca-Cola, Walmart, FedEx, PayPal, Epic Games, Nvidia, and more to provide these leading brands with the ability to enter the Metaverse and create immersive experiences that allow users to live in virtual worlds buy virtual and physical products.
Take Amazon as an example. It uses Adobe Substance 3D technology to create a one-click preview function for online shoppers to achieve a 3D immersive shopping experience.
With Substance3D, Amazon’s designers can fine-tune product textures and shading with greater precision, helping Amazon optimize the realism of 3D images on its website, creating a more realistic shopping experience.
Virtual identities and digital assets
When it comes to virtual assets, Adobe helps clients design their unique online characters and properties , and the ability to own and export these custom assets in the virtual world .
This is also easy to understand, still taking Amazon as an example. More than 400 3D designers around the world are using Adobe software to create photorealistic 3D assets that customers can rotate 360 degrees and preview how the furniture will look in their own homes from every angle.
Not only does 3D assets benefit customers, it also helps Amazon speed up the distribution of content because it doesn’t require prototyping or taking pictures of millions of products.
Instead, designers can create photorealistic renderings that can be easily updated and displayed in different color environments based on client needs.
In addition, Adobe’s Behance social network is introducing support for the Polygon cryptocurrency platform so that users can more easily display related NFTs.
With the help of the new features, artists can use Polygon to put their minted NFTs on the popular OpenSea marketplace, display relevant images on Behance, and guide potential audiences to buy.
My take: Adobe is the content powerhouse of the Metaverse
When people talk about the Metaverse, the first thing people ask is…where does the content come from?
Without content, the Metaverse is empty. No matter how strong the performance of various VR/AR, helmet, and glasses hardware equipment is, content is needed to retain users.
Only good enough development and design tools can allow content creators and creatives without coding skills to efficiently create Metaverse content.
Adobe, as a giant of digital creative software, has been an indispensable existence for creative personnel since the Three Musketeers of the Web in the PC era.
Today, Adobe’s move to the Metaverse is a logical thing, and it will become an important promoter of the Metaverse era and contribute to the content prosperity of the Metaverse.
Compared with other 3D tools, it focuses more on users such as games and entertainment. Aodbe 3D tools mainly focus on immersive business scenarios, AR scenarios , and of course games.
Graphics-intensive games including the famous Fortnite, Halo, and Roblox, the “world’s first Metaverse”, are using Aodbe to create gaming experiences.
Essentially, this means Adobe is taking a bigger step toward a world still dominated by 3D game engines like Unreal and Unity, and heralds a shift away from 2D creation to a 3D Metaverse-focused business. Potential and forward-looking.
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/talk-about-adobes-metaverse-layout/
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