Survey: 40% of gamers in the UK, US and Indonesia are willing to try chain games

Blockchain gaming still has a long way to go to become mainstream, and it depends not only on the overall success and awareness of crypto and NFTs, but also on developers being able to build affordable, fun, and easy-to-use games. Get started with the gaming experience.

This article is a partial summary, written by Gijs Holleman, and compiled by PANews Zen .

In recent years, with the continuous development and massive publicity of Web3 and the Metaverse, the presence of blockchain technology is becoming more and more prominent. Although blockchain is still in its infancy, it has become a prominent part of the gaming ecosystem. While blockchain games still don’t reach the massive audiences that traditional AAA games have, they have huge potential to change the way players own, share and trade.

The study, which focused on the potential of blockchain gaming and what hurdles it needs to overcome to become mainstream, found that while the Play-to-Earn (P2E) genre of blockchain gaming may sound very interesting to some gamers Attractive, but not enough on its own to reach a wider audience.According to the definition of the game, players should be attracted by it and seek fun from it, so the P2E attribute should be used as a supplement to the game content, not the core of the game.

Gamers are generally open to blockchain gaming

Another major challenge for the mainstream adoption and application of blockchain games is the lack of awareness and understanding of the underlying technology of blockchain. The first thing that needs to be done before a larger scale of gamers want to join is to increase public awareness of blockchain.According to the survey results, 40% of gamers in the US, UK and Indonesia are interested in blockchain games and will likely try them this year. A further breakdown of this group would be more convincing: about 5% of gamers said they had a strong interest in blockchain games, which they termed high-probability potential users (hereafter referred to as “Type A ) . At the same time, 35% of gamers have a moderate interest in participating in blockchain games, and the absolute number of these moderately likely potential users ( hereinafter referred to as “B -type “) is critical to the sustainability and success of blockchain games, But there are many hurdles on many different levels that need to be overcome before this demographic can fully embrace blockchain gaming.

Education and generalization are barriers for blockchain gaming to enter the mainstream

Category B players say they are less interested in topics such as finance and cryptocurrencies, with only 12% of those in this category citing cryptocurrency as one of their main interests, while among Category A players this One ratio is 43% . This also means a lack of blockchain awareness – only 33% of “B -type players said they have a basic understanding of blockchain games, compared to 50% of “A -type players .

What will drive them to play blockchain games more? After questioning, about 44% of the respondents in the “B category and 33% of the “Acategory responded that they need more knowledge about encryption and NFTs . This suggests that the notion that lower entry costs are the primary requirement for both groups may be a misunderstanding. For example , top-notch games such as Axie Infinity need to pay for NFT before entering the game, which has a relatively high entry barrier.

Survey: 40% of gamers in the UK, US and Indonesia are willing to try chain games, what obstacles should we overcome if we go further?

In fact, the entry cost of blockchain games is falling, and high-fidelity and free blockchain games are already being developed. On a related note, 46% of “B-type players said their main barrier to entry into the world of chain games is the fear of losing money, compared to 32% of “A -type players . Therefore, it is necessary for game makers and related institutions to inform gamers of the currency risks of blockchain games to help increase game participation.

Balancing Fun and Profit : Catering to Diverse Groups

Typically, when players are looking for a new game, they look for a fun, exciting and enjoyable experience. However, blockchain games rely on the community in this regard, which is slightly different from traditional games. When choosing between fun and payoff, “B -type players were more likely to choose fun ( 49% in the survey ), while “A -type players chose payoff.

Survey: 40% of gamers in the UK, US and Indonesia are willing to try chain games, what obstacles should we overcome if we go further?

Fun and revenue are an integral part of blockchain games for all groups, but revenue is what sets blockchain games apart from other hardcore and casual games. But as far as the current market is concerned, many blockchain games rely heavily on the Play-to-Earn monetization level. Shifting this balance to the game can act as a user acquisition tool, especially for those “B -type players who are neutral (who provide the greatest market opportunity in terms of their player count).

Organically expand the player base

For the largest group of potential customers, profitability is not that important, so any company focusing solely on profitability will find it difficult to effectively grow its user base. In the past, many blockchain game companies have allocated too many resources to the game’s crypto-economy, while ignoring something very important: the game itself and its sustainability. For the in-game economy to grow sustainably, some players must be willing to play for fun, and in some cases even pay for the experience, so that others, including game makers, can make money. Critics who call blockchain games a gimmick may be refuted if the blockchain game itself is of high quality and can keep players active even without the blockchain element.

Additionally, when we asked respondents what would encourage them to play blockchain games, they consistently said more attractive AAA -quality graphics and game mechanics. In addition, they specifically mentioned that popular genres such as adventure, arcade and puzzle games would be more appealing. And these types of games are underrepresented in current blockchain games.

Educating potential players to raise their awareness is one strategy to increase engagement in blockchain games, but another strategy, or a better strategy, is to produce high-quality blockchains that happen to feature Gaming i.e. play and earn , not play to earn .

Survey: 40% of gamers in the UK, US and Indonesia are willing to try chain games, what obstacles should we overcome if we go further?

In fact, a direct mention of the words ” blockchain and crypto in a consumer-facing announcement could draw the ire of fans , as has happened withUbisoft , Discord , SEGA , Team17 , and GSC Game World , the list goes on and on. So, for a well-known AAA game maker, crypto elements should be minimized in announcements, but it makes sense to talk about them openly on investor calls. Reducing the emphasis on terms like blockchain , ” crypto , “and “NFT” in public rhetoric is the beginning of ” high emotional intelligence , ” as these terms may deter some hardcore gamers and cryptocurrency laymen.

The less friction a blockchain game generates, the better it is for the spread and experience of the game. For example, nearly half of “B -type players say setting up a crypto wallet is a barrier to playing blockchain games. Publishers of blockchain gamers need to simplify and even gamify the process to acquire more players. Standardizing and simplifying the use of cryptocurrencies in games has clear benefits for blockchain game makers.

All in all, blockchain gaming still has a long way to go before it becomes mainstream, and it depends not only on the overall success and awareness of crypto and NFTs , but also on whether developers can build affordable, fun, and easy-to-use gaming experience.

The most optimistic scenario is that gamers will soon start playing blockchain games for sheer fun, and that a healthy mix of in-game spending and income will fuel a thriving gaming economy. However, this situation requires a perfect blend of gameplay and technology, which is especially important for potential new users. Convenience is an integral part of the current gaming ecosystem, and blockchain games are not unique, and any successful game must follow this.

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