The industry’s different views on the meta universe today also mean that it may have more possibilities in the future.
A few days ago, when Zhou Hongyi, chairman of 360 Group, participated in the CCTV “Dialogue” program and talked about the topic of “meta universe”, he pointed out that “Facebook’s vision of meta universe does not represent the future of mankind, I think it represents the decline of mankind.” In fact, after the concept of meta universe has become hot in recent years, it is far more than Zhou Hongyi who disagrees with it. Previously, Liu Cixin, the author of “Three-Body”, said that “Zuckerberg’s meta-universe is not only the future, it should not be the future.”
According to relevant information, the term “Metaverse” was first derived from the novel “Avalanche” published in 1992, and was formed by the author Neil Stephenson grafting the two words “meta” and “universe”. The term “meta universe” was first introduced in the movie “Number One Player” released in 2018, in which people can use VR devices to socialize, explore, entertain and live in the virtual world “oasis” .
But it is undoubtedly Facebook’s (renamed “Meta”) CEO Mark Zuckerberg who “brings forward” this term in the Internet industry. He announced in July this year that “in the next five years, Facebook will be transformed from a social media network to a meta-universe company”, and the company’s name was officially changed to “Meta” in October. In just a few months, it has set off a “metauniverse” boom in all walks of life, even including the seemingly unrelated Wulingyuan Scenic Area in Zhangjiajie, and the Metaverse Research Center was established a few days ago.
However, this topic has been hotly discussed from technology companies, investors, to the streets, and no consensus has been reached until now. In March of this year, the company that first wrote the concept of “Meta Universe” into its prospectus was Roblox (the developer of the sandbox game “Robless”). According to their definition, the basic characteristics of “Meta Universe” include identity, friends, and immersion. Sense, low latency, diversification, everywhere, economic system and civilization.
At the same time, Jon Radoff, the founder of the game developer Beamable, also mentioned the seven levels of the “meta universe” structure, namely experience, discovery, creator economy, spatial computing, decentralization, human-computer interaction, and infrastructure. In a recent report by Xinhua News Agency , this concept was simplified as “On the basis of extended reality technology, digital twin technology, and blockchain technology, the virtual world and the real world are integrated into the economic system, social system, and identity system. Close integration and allow each user to produce and edit content.”
Given that the definition of the meta universe is still vague, it is not surprising that Zhou Hongyi and Liu Cixin have negative views on it. After all, only in terms of 360’s current business characteristics, in fact, it has little relevance to “Meta Universe”. Liu Cixin has already expressed his longing for the sea of stars in several speeches, rather than a virtual world.
Since there is a view of bad news in the tuyere period, there are naturally people who continue to wave the banner at this stage. As early as April of this year, Epic Games, the developer of the game “Fortnite”, announced that it had received $1 billion in financing and said it would be used for Metaverse related businesses. Its founder Tim Sweeney also said recently, “In the future For decades, Metaverse may become part of the world economy worth trillions of dollars. For all companies interested in Metaverse, such as Epic, Roblox, Microsoft , and Facebook, the next three years will be crucial.”
Also in April, Nvidia CEO Huang Renxun also announced that it would deploy the “Meta Universe” business. And he also pointed out in a media interview a few days ago, “Enterprises can rely on Metaverse to reduce cost and waste and improve operational efficiency. Because we waste a lot of things to compensate for the fact that we have not performed simulations. We want to simulate factories in Metaverse, Simulate plants, simulate the power grid in the real world.”
In fact, in China, Tencent CEO Ma Huateng also mentioned the concept of “True Internet” in the annual special issue “Three Views”. It also has almost the same vision as “Meta Universe”, that is, “the next generation of digital world will be lifelike.” , Immersive, intelligent and open, will break the shackles of traditional content interaction such as text, pictures and videos.” And since this year, Tencent has successively become shareholders of game companies with the concept of “meta universe” such as Roblox and Epic Games.
In addition, this year, Bytedance invested nearly 100 million yuan in the developer code Qiankun of “Restarting the World” , and in September acquired Pico, which mainly develops VR all-in-one products, for nearly 9 billion yuan in rumors. At the Yunqi Conference held in October this year, Alibaba also announced the establishment of an XR laboratory for AR, VR, and meta-universe technology. Its person in charge, Tan Ping, also pointed out, “Meta-universe is the gray rhino of our era. The migration of this computing platform will lead to huge changes in the layout of the entire Internet industry, from hardware to operating systems to software.”
In fact, as a world-renowned technology company, Apple has already deployed in the VR/AR direction. In a recent interview with the media, Apple CEO Tim Cook said, “I am very excited about what augmented reality can bring. This is the superposition of the virtual world and the real world, and it will not distract you from the real world and reality. Relational attention, because it can strengthen the relationship and cooperation between each other”. But when talking about the “meta universe”, he also pointed out, “Obviously there are always different opinions. I won’t talk about these buzzwords, we just call it augmented reality (AR).” And it has already been rumored that Apple’s AR wearable device “Apple Glass” may not be far from being unveiled.
As Chen Rui, the CEO of Station B, said before, “Meta universe is a concept, not a product. This concept contains some product elements, such as virtual reality, a close social system, or a self-circulating system in the game. ecosystem”. Therefore, for game companies, social platforms, chip companies, VR/AR companies and other hardware manufacturers that are strung together by the concept of “meta universe”, naturally, they will not refuse a word that can bring enough imagination to the outside world.
In many previous opinions, “Meta Universe” seems to be building the foundation with 5G, cloud computing, blockchain, chips and other technologies, and then using AR, VR, XR and other immersive technologies to show users. Among them, games It is only a part of the meta-universe. It can be expected that the concept of meta universe will continue to evolve in the future, and different participants will continue to enrich its meaning. Relevant scholars at Tsinghua University have emphasized, “In this process, we must wait for or further promote the development of key technologies. We need to accurately manage the bubbles and negative problems that appear in the metaverse.”
Obviously, the disputes between all parties on the metaverse will continue in this process, but when everyone is thinking about the virtual world shown in “Player One”, you may also have to be wary of what appeared in the earlier “The Matrix.” “Human battery”.
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