State Administration of Cultural Heritage pushes to digitize museum collections Museum NFT is about to usher in a new era

Recently, the official website of the State Administration of Cultural Heritage announced the responses to some of the NPC’s suggestions.

Among them, it is mentioned in the reply of “Suggestions on Formulating Long-term Development Planning and Implementation Regulations for Digital Museum Construction”: ” Our bureau agrees with the suggestion to strengthen the digital construction of museums and will adopt it in the “Opinions on Promoting the Reform and Development of Museums” “.

It is implied that the “Opinions on the Reform and Development of Museums” will be issued, and vigorously promote the digital construction of museums.

“Suggestions on formulating long-term development plans and implementation regulations for the construction of digital museums” Reply

Cultural Relics Expo Letter [2020] No. 792

Qi Mei and other three representatives:

Your “Suggestions on Formulating Long-term Development Planning and Implementation Regulations for Digital Museum Construction” have been handed over to our bureau, and our reply is as follows:

The digitization of museums is an important content and development trend in the construction of contemporary museums, and it plays a positive role in expanding the radiation capacity of museums and realizing the equalization and convenience of museum services. In recent years, our bureau has guided museums around the world to explore the digital protection of collections, the construction of smart museums, museum cloud exhibitions, cloud education, and cloud live broadcasts, and achieved good results.

Our bureau agrees with the proposal to strengthen the digital construction of museums and will adopt it in the “Opinions on Promoting the Reform and Development of Museums”. In the next step, our bureau will combine the preparation of the “14th Five-Year Plan for the Development of National Cultural Relics”, strengthen the guidance of projects, funds and policies, and strengthen top-level design and system construction from the following aspects:

First, continue to support local museums to carry out digital protection projects for precious cultural relics in their collections, so as to improve the level of digital protection of precious cultural relics in their collections.

The second is to vigorously develop the museum’s “cloud exhibition” business. Relying on the advantages of museum digitization and online technology, fully revitalize museum resources, build a new knowledge production and dissemination system that complements “cloud exhibitions” and traditional physical exhibitions, so as to realize the effects of revitalizing stock, expanding increments, aggregating mass, and stimulating variables.

The third is to actively promote the construction of smart museums. Research and issue the “Guidelines for the Construction of Smart Museums”, strengthen the guidance of demonstration projects for the construction of smart museums, and promote the overall improvement of the construction of smart museums.

The fourth is to promote the construction of museum big data system. Build a museum big data platform to further strengthen the collection, management and utilization of museum basic data.

Thank you for your concern and support for the museum cause!

State Administration of Cultural Heritage  

September 3, 2020

The development of the Internet and scientific information technology has an almost all-round impact on human society, including many traditional industries that seem to have little to do with the Internet, such as museums .

State Administration of Cultural Heritage pushes to digitize museum collections Museum NFT is about to usher in a new era

Of course, from a traditional point of view, a museum is a place for displaying history, while the Internet and technology are modern technologies. Putting the two together seems to have a feeling of crossing .

But now, museums can not only be connected with the Internet, science and technology, but also spark dazzling sparks . Now many first- and second-tier cities have materialized museums through the use of modern technologies such as three-dimensional imaging technology, virtual reality technology, and Internet interaction technology. It is reproduced on the network platform with multi-dimensional and realistic effects. Even if you stay at home, you can browse the museum and conduct virtual interaction on the network platform, removing space barriers for cultural dissemination and border barriers for world cultural exchanges.

Many years later, I believe that when we recall 2020, everyone will still not forget the scene of burying their heads in the computer and typing on the keyboard at home. In recent years, affected by the new crown pneumonia epidemic , telecommuting, virtualized survival, etc. has become a common social phenomenon.

State Administration of Cultural Heritage pushes to digitize museum collections Museum NFT is about to usher in a new era

In the NFT craze sweeping the world, the sale of museum digital collections is hot. The Museum Toutiao released the second issue of the ” National Cultural Museum Digital Collection (NFT) Monthly Report ” today (February 2022). It has attracted widespread attention in the industry, and presented the latest developments in the surging trend of digital collections of cultural relics in front of readers. In addition, more new scenes such as live streaming, developing small programs, and cross-border “breaking walls” are coming one after another. The museum is no longer the “cold” image of the past, but it is full of vitality and enters the youth people’s lives.

State Administration of Cultural Heritage pushes to digitize museum collections Museum NFT is about to usher in a new era

The new form of cultural and creative digital collections is “seckill”

As the first “crab-eating museum” in Southwest China, in November last year, the “digital cultural and creative products” first launched by the Jinsha Site Museum were sold out in just 50 seconds on the Alipay platform , achieving sales of 396,000 .

Are there still digital creatives? Where can I still buy it? On February 18, the Jinsha Site Museum launched a limited edition digital cultural and creative series for the Year of the Tiger – “Celebrating the Year of the Tiger”. The series includes three digital collections, the Golden Sand Stone Tiger, the Bronze Tiger and the Bronze Bird. According to reports, compared with the second creation works released last time, the three new digital cultural and creative works launched this time are based on the IP of the Jinsha site collection, and focus more on restoring the original appearance of cultural relics, so that buyers can “break through” the showcase without being affected by Time and space limit “zero distance” appreciation. At the same time, the design is innovative, getting rid of the static picture form, and making the cultural relics “move”. With a bronze base and a quiet starry background, it looks like an ornament inlaid with thousands of years of relics.

State Administration of Cultural Heritage pushes to digitize museum collections Museum NFT is about to usher in a new era

The wave of digital cultural innovation has attracted more and more museums to use blockchain technology to try to use digital collections as a carrier to promote the development of cultural innovation.

State Administration of Cultural Heritage pushes to digitize museum collections Museum NFT is about to usher in a new era

At 12:00 on November 25 last year, the Chengdu Museum launched a 3D version of the digital cultural and creative work ” Shixi Town Water “, the gem of the town hall. The digital collection was limited to 10,000 copies and sold out immediately .

State Administration of Cultural Heritage pushes to digitize museum collections Museum NFT is about to usher in a new era

On the eve of the Chinese New Year in 2022, Alipay’s “Five Fortunes” event is coming as promised. The difference is that this year, museums have also joined the camp of giving blessings. 24 museums (academies) have released information from “Tiger Relics”, “Zodiac Relics” and “Treasures of the Town Hall” on the digital collection platform WhaleTrack under Alipay. 3D digital collection.

State Administration of Cultural Heritage pushes to digitize museum collections Museum NFT is about to usher in a new era

Among them, 21 museums also carry their own “tiger cultural relics” collections on the five-fortune egg card and custom Fu card. After collecting all the five blessings, the excess blessing cards can also be exchanged for digital collections in the Alipay Wufu “Fufu Store”. The digital collections of “tiger cultural relics” from the Henan Museum, the Nanjing Museum, and the Hunan Provincial Museum have all been launched on the Fortune Store.

State Administration of Cultural Heritage pushes to digitize museum collections Museum NFT is about to usher in a new era

On February 28, the Wei and Jin digital mural tiles jointly issued by Gansu Provincial Museum and Guanwubo (Shanghai) Cultural Development Co., Ltd. were officially launched on the Tencent Magic Core platform. The 6 digital collections released this time are farming pictures, animal husbandry pictures, barbecue and cooking pictures, double camel pictures, banquet house pictures, and mulberry picking pictures, each of which is limited to 2,500 pieces, and all sold out within one second after the sale. According to statistics, a total of 130,000 people participated in the snap-up.

State Administration of Cultural Heritage pushes to digitize museum collections Museum NFT is about to usher in a new era

As a treasure in the collection of Gansu Provincial Museum, Wei and Jin mural tiles were unearthed from Jiayuguan, the “first pass in the world”, and the ancient tombs of Wei and Jin Dynasties, “the world’s largest underground gallery”. One brick and one painting, the image reproduces the daily life of people in the ancient Hexi area, and vividly reflects the Hexi culture and Silk Road culture .

State Administration of Cultural Heritage pushes to digitize museum collections Museum NFT is about to usher in a new era

“Black technology” blessing  “cloud” service brings a new interactive experience

In order to be closer to young people, the innovation road of the museum also follows the preferences of young people. Digital collections are one example. According to the statistics of Shell Finance on dozens of QQ groups of digital collections, 64% of them are born in the 1990s.

State Administration of Cultural Heritage pushes to digitize museum collections Museum NFT is about to usher in a new era

Relevant analysis believes that in the NFT era, users can become ” digital providers ” of the thousand-year-old cultural heritage by touching the screen of their mobile phones, and the obtained collector’s version of NFT will not only bring a good visual experience to users, but also carry out cultural relics. richer display. In the long run, on the blockchain, museums will exist in another form, and NFTs will surely play more roles in the cultural and muse industry .

State Administration of Cultural Heritage pushes to digitize museum collections Museum NFT is about to usher in a new era

Not only digital collections, but mini programs are also one of the museum’s digital operation channels . In 2021, after the archaeological blind box was broken, the Henan Museum launched the Alipay applet and launched the interactive product “Let’s Archaeology Together”; Sanxingdui Museum also recently launched the Alipay applet. As of now, more than 2,000 museums across the country have opened on Alipay Small programs that provide digital services to tourists.

Since the outbreak of the epidemic, museums have moved more from offline to online, combining cutting-edge technologies with current hotspots to actively seek interaction with audiences. Digital technology not only allows people to “roam” the museum as they wish, but also creates a cultural experience in the Internet age that integrates virtual and reality.

In April last year, a digital Dunhuang exhibition called “Silk Road Beautiful Land” attracted attention.

State Administration of Cultural Heritage pushes to digitize museum collections Museum NFT is about to usher in a new era

Cross-border “breaking the wall” to form an IP system of the whole industry chain

In order to keep pace with the times and allow culture to continue among the new generation of audiences, more and more “museum +” has entered the audience’s sight, whether it is the original physical cultural creation or the current cultural digitization.

State Administration of Cultural Heritage pushes to digitize museum collections Museum NFT is about to usher in a new era

Last year, Sanxingdui, which “wakes up again and shocks the world”, became an Internet celebrity cultural and creative IP. The ancient and mysterious Sanxingdui has “cross-border” with video, lantern exhibition, books, documentaries, cultural and creative, music, games and other forms, forming a three-dimensional communication matrix, and the response is enthusiastic. When “Script Killing” has become the first choice for young people’s party and leisure, the Jinsha Site Museum has developed a script tour of “Jinsha Night: Looking Back at Chang’an” around the theme of the temporary exhibition “Looking Back at Chang’an – Shaanxi Tang Dynasty Cultural Relics Essence Exhibition”. The exhibition hall scene and the public space of the museum carry out the game to break through the barriers, bringing a different cultural experience to the audience.

State Administration of Cultural Heritage pushes to digitize museum collections Museum NFT is about to usher in a new era

Compared with physical museums, digital museums are not limited by time and space. They not only allow people to participate more conveniently and conduct independent visits and learning, but also effectively classify, integrate and update physical digital resources in real time. And use the information entity virtualization technology to produce real and realistic visual effects, so that the public of different ages and levels can receive interesting, easy-to-understand and diversified knowledge information.

Of course, the functional scope of the digital museum is not limited to this, it can also provide a new educational model for the field of education, such as: opening online courses, allowing the public to open up new channels for Chinese cultural history, and at the same time allowing Chinese culture to be inherited and promoted. . In addition, the public can also express their opinions and suggestions through the digital museum’s official online platform, etc., to promote the closeness between museums and provide a medium for communication.

“Out of the circle” faces a wider market and generates more value, and there are infinite possibilities for museum cultural creativity.

State Administration of Cultural Heritage pushes to digitize museum collections Museum NFT is about to usher in a new era

In today’s digital world, the virtual digitization of museums and art galleries is no longer news. The development of digital museums, from the initial digitization of collections to the addition of interactive communication functions, has also undergone significant changes in its significance to human society.

In short, the construction of digital museums will surely become an important part of social and cultural life and the tide of all-round development of society, intelligently provide cultural information for the field of education, and become a new force in social education. In today’s era of national entertainment, the construction of digital museums is a convenient way of displaying and interacting, which closely combines cultural heritage with entertainment life, which can not only meet the growing cultural life and spiritual needs of modern people, but also be suitable for people’s fast-paced lifestyle. .

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