Spend $10 billion on the Metaverse, but this company doesn’t even want to pretend?

Recently, the Metaverse social game “Horizon Worlds” by Facebook parent company Meta has caused group ridicule.

The reason was that Zuckerberg uploaded a virtual selfie of the game (Avatar, the virtual avatar in the Metaverse) on Facebook to celebrate the launch of Horizon World in France and Spain. Although the selfie can be recognized as him at a glance, the empty eyes, rigid body movements, and indescribable modeling are like a buyer’s show that a treasure merchant has to spend money to delete.

Spend  billion on the Metaverse, but this company doesn't even want to pretend?

Would the Meta public relations department really want to pay the boss to delete the picture?

It’s hard to believe that tech giant Meta spent as much as $10 billion on a Metaverse in 2021, only to get a ridiculous selfie?

A virtual world without legs

Horizon World is ridiculed as a computer game developed in 1997, but it is actually a technological product of the 21st century. As a VR social application, it is aimed at people over 18 years old, and users must wear Meta’s own VR device (Quest) to enter the game.

The game will land in the US and Canada in December 2021, and will be launched in the UK half a year later, and now the service has expanded to France and Spain. According to reports, the monthly user scale has reached 300,000 (data in February 2022). In order to further expand the user scale, desktop and mobile versions will also be launched, and there are plans to develop a web version that will allow you to experience virtual worlds without owning a VR device.

In this virtual world, players manipulate “legless” half-length digital human figures to wander around, interact with other users, or play games (a 3v3 shooter and some mini-games are built in). After experiencing it for a long time, many players still said that the “legless people” that can be seen everywhere make them feel scared.

Spend  billion on the Metaverse, but this company doesn't even want to pretend?

Spend  billion on the Metaverse, but this company doesn't even want to pretend?

The strange picture of “missing lower body”

Other players pointed out that the strange avatars were not the biggest problem, and what made them more unbearable were the dead environment, clumsy interactions, frequent bugs and noisy game lobbies. For example, many people speak swear words in the game, a large number of underage players pour in and run around and scream, and players register as VIPs to have privileges, disrupting the game order.

The localization operation of the game is also quite perfunctory. Launched in Spain (about 28% English penetration rate) and France (about 39% English penetration rate), where the native language is not English, it is only available in English, and even beginner tutorials are in English. This means that if a Spanish or French user does not understand English, he will basically not be able to experience Horizon World well.

It can be said that the game itself has a lot of slots, and Zuckerberg’s selfie is just a fuse for the fermentation of public opinion.

A single tweet mocking how it looked like Nintendo’s 2002 GameCube game garnered more than 40,000 likes. Some netizens even commented on Zuckerberg’s Facebook, “You are already a simulated robot, why do you need an Avatar?”

Spend  billion on the Metaverse, but this company doesn't even want to pretend?

A virtual game “Second Life” born in 2003 is also frequently cued. The latter was once the largest virtual game in the world, with more than 4 million registered users at one point, and only provided land in the game, where players could do many things in real life. In the eyes of netizens, Zuckerberg’s selfie is not much different from the 2007 version of Second Life.

Spend  billion on the Metaverse, but this company doesn't even want to pretend?

Second Life 2007

Foreign media’s comments are even more vicious. “Zuckerberg’s soulless avatar is worrying about our digital future,” Kotaku said. “If the virtual future is anything like his selfie, we’re all screwed.”

The Verge’s editors also apparently couldn’t understand Zuckerberg’s actions. He believes that since billions of dollars have been invested in the Metaverse, it is even more important to avoid negative news such as poor screenshots, especially since Meta has just announced that its VR device Quest 2 will increase the price by $100, which will make the experience of “Horizon Worlds”. Prices become more expensive.

Later, the CEO, perhaps wanting to regain his word of mouth, shared more refined avatars and “game screenshots” on Facebook, saying that he took the last selfie in a hurry, and said that he was about to take a picture of Horizon World and the avatar. Major update.Unfortunately, the topic is small and cannot offset the negative impact of the first post.

Spend  billion on the Metaverse, but this company doesn't even want to pretend?

New avatars and new “game screenshots”

According to Dylan Dunbar, a 3D artist at Meta, the new avatar is a real-time 3D model created by him and another artist for nearly 4 weeks, and the model has gone through 40 iterations. “Obviously Zuckerberg likes it. , so I released it.” This may mean that the new avatar is not from Horizon World, but more like Zuckerberg drew a pie for users.

Another view is that Zuckerberg did it on purpose. The Forbes website analyzed, “Doesn’t Zuckerberg know how bad his Metaverse looks?” The ugly avatars and related memes went viral on the Internet, garnering a lot of free publicity overnight. If Zuckerberg’s purpose was to increase the game’s exposure, he succeeded, and people are now talking about Meta’s Metaverse project.

Judging from Zuckerberg’s hype record , this possibility cannot be ruled out.

In the early years, when Facebook promoted the first VR social application “Spaces”, Puerto Rico was being hit by a hurricane. Zuckerberg and Facebook VR head Franklin “appeared” in Puerto Rico with the help of “Spaces” as a virtual person to carry out the disaster area. 360 degree panoramic live broadcast. The two sides talked about the magic of virtual reality in the live broadcast, and Franklin even said “Crazy to feel like you’re in the middle of it”. At that time, it was criticized by netizens as a pure consumption disaster. “Zuckerberg cannot let a beautiful tragedy go to waste.”

Spend  billion on the Metaverse, but this company doesn't even want to pretend?

Some time ago he shared a video of himself meeting with American astronomer Neil deGrasse TysonVR, who used Horizon World to explore images of galaxies captured by the Webb Space Telescope. Embarrassingly, when Tyson asked to do a fist bump in the video, Zuckerberg’s virtual human was unable to complete the fist action, and the two eventually touched the back of their hands. In the eyes of the media, this is yet another propaganda that drags its feet.

Spend  billion on the Metaverse, but this company doesn't even want to pretend?

But Zuckerberg is still keen to be his own “spotter”. In fact, “Horizon World” is only one of the core parts of Meta’s Metaverse plan, and he has even bigger ambitions.

“It’s hard to understand why $10 billion was invested”

In recent years, a large number of companies announcing their intention to engage in the Metaverse have emerged on the market, and a considerable number of them are followers. Meta can be called the company that is most interested in the Metaverse so far.

Last year, Zuckerberg directly changed the parent group “Facebook” to the prefix “Meta” of the Metaverse (Metaverse), the brand logo was also changed, and the company’s stock code was also changed to “MVRS”. He said Meta reflects the growing influence of the Metaverse, “The next platform and medium will be a more immersive and embodied internet where you are part of the experience, not just a spectator, we call it It’s the Metaverse.”

Long before the concept of the Metaverse became popular, Zuckerberg started related layouts.

In 2014, he spent $2 billion to acquire virtual reality company Oculus, which accounts for almost 70 percent of the global VR market. In his view, since missing the design of smartphones and their operating systems, many companies have become vassals of Google and Apple. In the future, they must have their own hardware platforms and systems in order to control their destiny. Zuckerberg firmly believes that the Metaverse is an opportunity to fight for the sovereignty of the next generation, and VR technology is a key interface to the Metaverse.

Spend  billion on the Metaverse, but this company doesn't even want to pretend?

Interestingly, John Carmack, then CTO of Oculus, was against Zuckerberg building the Metaverse almost from the start. Carmack describes the Metaverse as a product trap imagined by “space architects” whose evangelists talk about abstract concepts while ignoring numerous details of execution. After he stepped down as CTO, he also publicly questioned many times that Meta invested years and a lot of manpower, and what he might finally get did not contribute much to people. “I have a hard time understanding why it invested 10 billion US dollars.”

The name Meta also appeared earlier in Facebook’s “Extended Universe.” According to foreign media reports, logging in to the “Meta.com” domain name will automatically jump to the “Meta.org” website, which is a biomedical website affiliated with the charity organization “Chen- The Chan Zuckerberg Initiative. In 2017, the charity acquired an artificial intelligence technology development company “Meta”. It can be seen that Zuckerberg has long had intentions to name his own Metaverse company.

In 2021, Zuckerberg will increase his chips, announcing that it will create 10,000 jobs in Europe within five years, turning the group into a Metaverse company, and expects to spend $10 billion in the next year to invest in its virtual reality division, Reality Labs, for the development of Metaverse. cosmic technology. “We hope that in the next ten years, the Metaverse will reach 1 billion people, carry hundreds of billions of dollars in digital business, and provide employment opportunities for millions of creators and developers.” It is the cake of the century.

Subsequently, Meta launched products such as VR social application “Horizon World”, social function “Horizon Home” and conference office software “Horizon Workrooms”. The latter allows users to meet in a VR environment by wearing a VR device, and realize the working style of the Metaverse era through remote office.

Spend  billion on the Metaverse, but this company doesn't even want to pretend?

However, the huge investment has not achieved actual results in the market. In Carmack’s words, the returns were much lower than expected.

In February, Meta first disclosed the financials of the Metaverse business. Revenue from the Reality Labs division, which includes standalone VR headset sales and Metaverse product revenue, is minimal. The department’s cumulative revenue from 2019 to 2021 was only US$3.9 billion (the group’s total revenue in the past three years reached US$274.6 billion), and its net loss has soared, reaching US$10.19 billion in 2021. Kerberg’s pledged investment numbers are largely consistent. The Meta CFO also said on the conference call that it expects operating losses to increase significantly in 2022.

Spend  billion on the Metaverse, but this company doesn't even want to pretend?

Judging from the second-quarter 2022 financial report data released last month, the division generated $452 million in revenue, an increase of 48% year-on-year, but the loss was still staggering, reaching $2.8 billion. It is almost impossible to turn losses into profits in the second half of the year. In this case, Zuckerberg’s selfie may further dampen investor confidence in the layout of the Meta Metaverse.


Ethereum founder Vitalik Buterin had predicted that Meta’s exploration of the Metaverse would fail. He thinks the Metaverse will happen, but it’s too early to know what people really need.

To the outside world, Zuckerberg’s envisioned Metaverse may ultimately only prove to be a risky bet.

Posted by:CoinYuppie,Reprinted with attribution to:https://coinyuppie.com/spend-10-billion-on-the-metaverse-but-this-company-doesnt-even-want-to-pretend/
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