Snoop Dogg: From Legendary Rapper to NFT Entrepreneur

Legendary West Coast rapper Snoop Dogg has made a big foray into the NFT market.

The legend of Snoop Dogg lies in his daring to think and act: He once joined the gang to fight with people, and was jailed many times for drug trafficking, but he can also become a representative of West Coast rap, selling more than 45 million copies worldwide. The album, which will appear in many movies, has been nominated for a record 17 Grammys and never won, and is forever engraved on the top of the hip-hop hall. Now the legendary Snoop Dogg is trying to transform and become an NFT practitioner.

Snoop Dogg recently announced on a Clubhouse conference call that it plans to transform its HipHop label, Death Row Records, into an NFT label. Snoop Dogg said the company will introduce artists through the Metaverse and a chain of music.

Death Row Records was founded by Dr. Dre and Suge Knight, among others. Snoop Dogg released his debut album “doggystyle” on the record company. The company has changed hands several times after 2006. Snoop Dogg successfully acquired.

Not only that, in Snoop Dogg’s latest album BODR (Back On Death Row) released on February 11, 25,000 NFTs named “stashboxes” were also released, priced at $5,000. Nearly 9,000 of them have been sold as of Monday, generating nearly $44 million in revenue. 

GGNNbi7wUJuyiqz4eyZCc0fvq9al8TVZ3eC1TGeQ.pngThis is not the first time Snoop Dogg has participated in the NFT market. In fact, Snoop Dogg was an early NFT star in show business.

In March 2021, Snoop Dogg tweeted to announce the release of the first NFT collectible “A Journey with the Dogg” on the NFT platform of at 7:00 on April 3rd, Beijing time. Memories of Dogg’s early years are released together with art.


Immediately after, Chris Torres, the original author of Nyan Cat, collaborated with the famous rapper SnoopDogg to sell NFT collectibles. Among them, “Hazy Nyan Cat” and “Nyan Blunt” are limited editions, both priced at 0.42ETH, “Nyan” Dogg” for auction. In just a few hours, “Nyan Dogg” has doubled 10 times to 4.2 ETH.

In the following period, the NFT craze intensified. Snoop Dogg has launched a wider and deeper cooperation with the NFT market. In September, Snoop Dogg revealed that he had collected over $17 million worth of NFTs under the alias Cozomo de’ Medici. In the same month, Snoop Dogg reached a cooperation with Sandbox, a sandbox Metaverse chain game, Snoop Dogg will join the Sandbox Metaverse and restore the mansion of his life, hold live concerts and interact with players on Sandbox land. Through this cooperation, players can purchase Snoop Dogg’s same shoes, exclusive avatars and personal items in Sandbox, including collectible cars, dogs and other NFT artworks. At the same time, Snoop Dogg will also release a private party pass in Sandbox, which will be issued in a total of 1,000 pieces. Players who hold the pass can participate in Snoop Dogg’s Metaverse party and obtain exclusive NFTs.


In December of the same year, The Sandbox hosted the “Snoopverse Land Sale” where participants could purchase land adjacent to Snoop Dogg’s virtual estate. It is reported that 67 prime lands will be bundled with 3 exclusive Snoop Dogg NFTs, which include Snoopverse Early Access Pass, Snoop Statue, Brown Sugar Car.

BNtwRIok7GpdeQe2EXMu1dZ7KN8M2ziTFR8BIWQp.jpegOn January 21, 2022, Snoop Dogg announced on his personal social media platform that his avatar of The Sandbox Avatar was officially launched, and all users with Snoopverse Early Access Passes (Snoopverse Early Access Passes are limited in supply, priced at 525 SAND) can advance Visit this Avatar. It is worth looking forward to, on February 22 (next Tuesday), Snoop Dogg will officially release its 10,000 Avatar avatars at The Sandbox.


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