Samsung Electronics: Marching into Metaverse Digitization

Following the first announcement of plans to integrate NFT functions into new TVs at the International Consumer Electronics Show (CES) in January this year, Samsung Electronics recently cooperated with the internationally renowned NFT market, taking a substantial step in the sale of NFTs for smart TVs. Perhaps this year, people can expect to watch TV shows, trade digital NFT artworks, and conveniently participate in Samsung’s Metaverse party.

Samsung Electronics: Marching into Metaverse Digitization

Co-development of “Smart TV NFT Platform”

International electronics giant Samsung Electronics has teamed up with well-known NFT marketplace Nifty Gateway to jointly develop “the first smart TV NFT platform” that can be used to buy and trade digital artwork and collectibles.

In a press release on March 31, tech company Nifty Gateway announced that it has integrated its NFT marketplace into Samsung’s 2022 high-end TV offerings. Nifty Gateway is an Ethereum-based trading market founded by the Griffin brothers in 2018 and acquired by crypto asset exchange Gemini in 2019.

Samsung has partnered with Nifty Gateway to develop a smart TV-based NFT viewing, buying and trading experience. The Nifty Gateway NFT platform will be integrated into Samsung’s new range of high-end TVs for 2022, including its QLED and Neo QLED sets, while owners of Samsung’s The Frame and Micro LED sets can download the Nifty Gateway app to gain access.

The joint solution will leverage Nifty Gateway’s custodial wallet system, which can protect users’ digital collectibles without having to store them in external wallets. At the same time, Samsung users can also search for verified NFTs to purchase digital collectibles using various payment methods including debit cards, credit cards or cryptocurrencies.

“Through our partnership with Samsung, one of the global electronics industry leaders, we will support millions of mainstream users to access NFTs,” Griffin Cock Foster told the media in an interview. Breakthrough moment. Creators and collectors have seen the power of this technology.” “This year, we hope to witness continued growth in mainstream consumers by offering a seamless way to buy and collect NFTs for the first time.”

It is reported that after Samsung cooperates with Nifty Gateway, users will be able to view various digital artworks on the Nifty Gateway platform, including more than 6,000 digital artworks from well-known artists such as Beeple, Daniel Arsham, XCOPY, and Pak. Since last fall, Nifty Gateway has moved beyond its own curation to offer clients a wider collection of NFTs from other markets.

Smart TVs that trade NFTs for the first time

At the 2022 International Consumer Electronics Show (CES) in Las Vegas in early January this year, South Korean electronics giant Samsung first announced plans to integrate NFT functions into the company’s new TVs. Samsung’s exhibiting products include a range of TVs equipped with apps that allow users to browse, buy and sell non-fungible token (NFT) digital assets.

At that time, Samsung officially explained: “This App has an intuitive integrated platform for discovering, purchasing and trading digital artworks.” Samsung also called the App a “NFT management” function, becoming a substantial NFT platform.

The app will come standard on new Micro LED, Neo QLED and The Frame models as part of a new “Smart Hub” that “puts content management and discovery front and center in users’ viewing preferences. .”

It is reported that the platform will “introduce NFTs from multiple markets, where users can preview digital artworks and view other relevant details”, including details such as “who created the works, and related blockchain metadata”, “who already owns NFTs” people, can also use the platform to showcase their collections.”

Several Samsung TV models, including The Frame, were previously marketed as devices that doubled as digital photo frames, allowing users to display traditional or digital artwork while not watching TV or streaming video.

To support TV viewers delving deeper into the wider world of NFTs, including transacting with their own TVs, Samsung will likely also leverage some of the technology already used in blockchain wallets that have become standard on Samsung’s flagship smartphones configuration.

Open Limited Time ” Metaverse Store

On January 7, Samsung opened a “limited time” store on its most well-known Metaverse project, Decentraland (MANA).

Samsung named the store Samsung 837X, corresponding to the address of Samsung’s flagship physical store in the United States in New York – 837 Washington Street, Manhattan, calling it “a breakthrough virtual world experience from Samsung’s flagship store in New York City.”

Samsung Electronics: Marching into Metaverse Digitization

The virtual store, while only operating for a limited time in Decentraland, will interact with the activities of the physical flagship store. Such as “mystery missions” to win exclusive NFTs, “live mixed reality parties” in physical and virtual stores, etc.

Separately, Samsung will also operate a sustainable forest in the virtual store with Veritree, with plans to “plant” 2.2 million trees by the end of the first quarter of 2022. Veritree is a climate control platform based on the Cardano (ADA) public chain.

Samsung Electronics: Marching into Metaverse Digitization

To grab the attention of Dencentraland players, simply visit the Samsung Virtual Store for a chance to earn 837X NFT badges, and badge holders will then enter a sweepstakes to win three limited-edition rewards ranging from epic to mythical for their Decentraland avatars Wear collectibles.

Launch of a new digital wallet

In February, Samsung launched its latest flagship smartphone with a new wallet feature that allows users to store digital files as well as encrypted assets.

Called the Galaxy S22 Ultra, the device is capable of digitally storing ID documents, including digital credit and debit cards, student ID, driver’s and ID cards, digital keys for house and car keys, as well as boarding passes, coronavirus Virus vaccination records, etc. It is expected to be launched in the Korean domestic market first within this year.

Samsung calls the wallet “a seamless, convenient and secure experience that makes everyday life easier” that “combines digital payments, ID, keys and asset management into one tool to simplify everyday life. and work needs.”

Several South Korean companies, including Samsung, have been working on solutions involving blockchain wallets in recent years. These wallets allow users to store a variety of digital files, including blockchain-based digitized driver’s licenses.

An increasing number of Korean businesses using distributed identification (DID) technology are beginning to take the form of digitized documents, which are almost universally stored in wallets, in contrast to crypto wallets used to store cryptocurrencies and non-fungible tokens (NFTs). no difference.

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