Rumors of plans to expand video game business, Nifty has approached several game industry executives

Netflix plans to recruit an executive to help it expand its video game business, people familiar with the matter said, adding that Netflix has been approached by several gaming industry executives in recent weeks. A division of Netflix is considering offering a range of games through a subscription model similar to Apple’s Arcade, according to the company, which has already begun testing the waters, including working with outside developers on a game based on Stranger Things.

Rumors of plans to expand video game business, Nifty has approached several game industry executives

But details of Netflix’s gaming strategy are still not finalized, people familiar with the matter said. For example, the company has not yet decided whether it will license the game from an outside publisher, develop it in-house or blend the two approaches. But Netflix has decided not to embed ads within its games.

Referring to Netflix’s gaming plans, one gaming industry executive said, “The strategy is to be determined.” Another executive said, “They’re still finalizing their plans.”

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