Roblox’s high popularity is related to its operating model. The company does not directly develop games itself, but encourages users to develop games.
Tencent Technology News on November 16th, taking advantage of the huge popularity among young players, Roblox announced on Monday that it will invest 10 million US dollars to develop three educational games for junior high school, high school and college students. The young user group has implanted educational video games into school education.
Roblox CEO David Baszucki said: “Since we founded the company 16 years ago, our vision is to have such an experience. We have been thinking about the education and training business.” Of the three educational games, one will teach robotics; one will focus on space exploration; and the remaining one will help students explore careers and concepts in computer science, engineering, and biomedical sciences. The above game was developed by non-profit organizations including the Boston Museum of Science, and one was jointly developed by Roblox and a small educational game studio. Three games funded by Roblox will be released next year and will not offer any virtual goods for sale. This is part of the company’s commitment to children’s online safety.
Roblox is a sandbox game platform, mainly for children and teenagers, allowing children to create 3D worlds and games. The core of the platform is its simulation engine, which shows a virtual world similar to Lego. The first thing a user enters into the community is to create a character , who can customize his hairstyle, clothes, color, etc. Representative games on the platform include: Adopt Me, Royale High, Welcome to Bloxburg, Work at a Pizza Place, etc. Roblox revenue sources include membership subscription services, the sale of paid games, and the sale of in-game virtual goods.
In March of this year, Roblox, known as the “Meta Universe First Share”, was officially listed in New York. . Roblox released its third quarter 2021 financial report last week. The financial report shows that Roblox’s third-quarter revenue reached 509.4 million US dollars, an increase of 102% year-on-year, Roblox average daily active users was 47.3 million, an increase of 31% year-on-year; the cumulative number of users online was 11.2 billion hours, an increase of 28% year-on-year. According to Monday’s closing price, Roblox has a market value of approximately US$62.5 billion, and its stock price has risen approximately 68% since its listing.
Roblox’s high popularity is related to its operating model. The company does not directly develop games itself, but encourages users to develop games. In 2008, after Roblox accumulated a certain number of players and game developers, it stopped developing its own games. User-developed games can be sold directly on the platform. Users can get better results by selling self-developed paid games and earning players’ time share. Highly divided.
Before Roblox announced its investment in three meta-universe games, Facebook announced at the Connect 2021 online conference held at the end of last month that the company was renamed “Meta” to focus on the meta-universe business. In addition, companies including Nvidia and Microsoft have already planned their own business development priorities for Meta Universe.
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