Realization of CryptoPunks: How can art galleries creatively display NFT?
With the rise of NFT, physical art galleries are looking for ways to display digital works in the best possible form. Two galleries in London are showing crypto art in completely different ways.
In the past year, NFT has swept the global art world. Digital art creators like Beeple have earned millions of dollars in income from selling NFT digital art, making it one of the world’s highest paid artists. Not only that, well-known auction houses such as Christie’s and Sotheby’s are also very sensitive, and have seized the NFT market opportunity to auction and sell NFT collections such as CryptoPunks and Bored Apes.
However, all these have brought many problems, such as:
Once you have purchased “pure” digital art, how do you display them?
In the real environment, how do you show intangible things like digital files?
What are the best ways to display the NFT form of an animated GIF?
However, art galleries are working hard to solve these problems, because their clients have previously come from the traditional art world, and now they have begun to get involved in the NFT field.
Recently, two galleries in London have displayed crypto art, but these two physical galleries have adopted completely different methods for displaying NFT works. The first gallery to showcase crypto art was from Mayfair in the upper-class residential area of London, where the Art House’s Time Portrait Exhibition showcased some physical artworks related to NFT-prints, sculptures, and crypto-related works.
We can see that there is a CryptoPunks, a framed lithograph of a pixel art head, hung on the wall, and there is a sealed envelope on the side of it with the mnemonic words for the punk wallet. Here, 3D printed Meebits and Fidenza generated artwork and Bored Apes prints compete to occupy the gallery space. The artwork created by traditional artists is paired with NFT artwork and displayed together with the artwork of the NFT creator.
Jake Elias, Director of Digital Art at House of Fine Art, said: “We are trying to blur the boundaries between traditional art and encrypted art. If we suddenly say, guys, can you all move to this whole new field?-We think this Is inappropriate.”
On the contrary, the House of Fine Art gallery aims to combine traditional artists with the emerging space of NFT. Jake Elias added: “Make them feel that they are a part of it. By doing this, they are combined with Glyphs, Fidenzas, Punks, etc. Putting encryption art together-they will feel that this space is giving them more significance.”
For example: the artist Johnny Dowell, also known as King Nerd-in the words of Jake Elias-he chose the medium of engraving coins, which is actually very suitable for integration with cryptocurrencies. Jake Elias explained: “Johnny Dowell always uses old coins for his creations; because he said that these coins can’t even buy coffee, so I plan to find another way.”
King Nerd’s exhibition work-“Tulip mania” is a physical coin engraved with a tulip and an ETH icon. Jake Elias revealed that in the accompanying animated NFT, “tulips grow dynamically.”
In Covent Garden, just a few miles away from the House of Fine Art gallery, “NFTism: No Fear in Trying” exhibited at the Unit London Gallery took a completely different approach. The “interesting” thing is that there are no concessions to the traditional art world. Upon entering the exhibition hall, the first thing that catches the eye is the full screen of light and shadow, showing the animated NFT artwork.
Abigail Miller, the planner of the Institut project on the NFT platform, said: “These NFTs bring a sensory impact. This approach is borrowed from French salons (the French official annual plastic arts exhibition held in Paris since the second half of the 17th century). You can see hundreds of works on one wall; the meaning of the salon wall is that you can have a panoramic view of them.”
For digital art, she explained: “You don’t have to place a hundred screens, but you can play them in turns-the works you see on the wall may come from more than 20 artists.”
Abigail Miller said that the team discussed and decided to use animated digital methods to display the works. She further said: “We believe you have seen a lot of printed NFT works. And we want to provide an experience like browsing files. Maybe it feels slightly different.”
In fact, the exhibition curators have already noticed that the future development trend will be the world of video and animation NFT-Abigail Miller continued: “Videos often give people a more gorgeous feeling, and the entire exhibition is accompanied by a meta-universe display.”
However, this is not to say that physical artworks and static images will no longer appear in the exhibition. In fact, some of the works on display are very cleverly combining physical and digital to achieve better results. For example, a work by Mauro C Martinez, “The Virgin Oil Painting vs. The Chad NFT” is a diptych, which only makes sense when you see the digital work next to the actual painting.
Joe Kennedy, the co-founder of Institut, said excitedly: “That piece is really amazing. Its theme is sharp and revolves around the cognitive dissonance caused by NFT–especially the cognitive dissonance from the traditional art world.”
“The Virgin Oil Painting vs. The Chad NFT” is a physical painting + NFT diptych (shown above). One of its highlights is the combination of artists from the traditional art world with the new wave of NFT. Joe Kennedy said: “For us, it’s really interesting to have an artist like Jake Chapman. One of the YBAs (Young British Artists) created his first NFT and worked with Krista Kim and Brendan. Dawes’ works are put on display together; these artists really feel like they come from a completely different world.”
For physical art galleries such as Institut and House of Fine Art, most of the exhibition works cover the combination of artists from the traditional art world and NFT.
Jake Elias explained: “We have unearthed emerging talents from the contemporary art world and the traditional art world, and helped them find their own new outlets in the field of NFT and the meta-universe.” There was an exhibition before-Matter and Form, Artist We showed both digital and physical works in this exhibition. Jake Elias said: “For them, this is just a simpler way to understand digital art as a whole.”
Not only that, Institut and Unit London even produced a “NFT Getting Started Guide” video for artists. Joe Kennedy added: “This video basically explains blockchain and NFT, hoping to help them understand quickly.” Nonetheless. In the end, these practices of the pavilion caused a series of philosophical problems. Joe Kennedy continued: “Whether NFT can be called art is a question that can be debated for centuries. In fact, the visual presentation of a work is not a true NFT. NFT is the proof that you own the work, not the art itself. Visual presentation.”
Finally, there is another question-can NFT really be considered part of a work of art? Joe Kennedy replied: “Are they mutually exclusive? Isn’t the two the same thing? Frankly speaking, everyone is actually trying to sort out this issue.”
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/realization-of-cryptopunks-how-can-art-galleries-creatively-display-nft/
Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.