Qitian, a leading XR company, received investment from Lakala and BlueFocus to promote the development of Metaverse-related businesses

We are rapidly moving towards and gradually participating in a virtual world with more possibilities than the real world.

On February 12, Qitian, a leading XR company, announced the completion of its B+ round of financing. Investors include Lakala and the Blueprint Haixing Fund initiated and established by Blue Focus as cornerstone investors. This round of financing will be used by the three parties to jointly develop, discuss, and promote VR-related technologies, products, and contents, develop production and consumption scenarios in the Metaverse era, explore the integration of online virtual space and offline physical space, and promote XR experience in key industries. The application development and commercialization projects are implemented.

Multiple factors have driven the metaverse from concept to popularity, which can bring development opportunities for games and social integration, retail and e-commerce links, industrial Internet, etc. Although the concept has a long history, it will not be until 2021 when Microsoft, Apple, ByteDance, Tencent , Huawei, Baidu, BlueFocus and other well-known domestic and foreign companies, or high-profile entry or low-key layout of related industries, and in October Facebook boldly bet on the Metaverse, the official announcement changed its name to Meta. The wave of the metaverse has swept the world, and both traditional industries and tech giants have shown strong interest in becoming the “number one player”.

In essence, the metaverse is not an academic concept, but is promoted by all aspects of the industry and investment circles. Therefore, we should not narrowly understand the metaverse as a social game platform. If it can make our real world more 3D and three-dimensional, the efficiency will be greatly improved, and the distance between people will be shortened. The extremely immersive interactive experience can bring people an experience far beyond the 2D era. Life, industry, society, and technological iterations will greatly improve efficiency, and labor costs, resource costs, time costs, and transaction costs are also expected to be reduced. At the same time, if you want to seize the opportunity of Metaverse development, you need to speed up research on industrial layout, and support, encourage, and guide the blueprint of Metaverse development. The industrial model, management mechanism and other dimensions will be planned and constructed simultaneously to improve risk management and control capabilities.

It is undeniable that we are rapidly moving towards and gradually participating in a virtual world with more possibilities than the real world, and recently completed the B+ round of financing. Qitian is trying to open ordinary consumers to the “metaverse”. Of course, after opening the door, the Metaverse still has a long way to go. We should rationally look at the new round of technological revolution brought about by the Metaverse and its impact on society, and not underestimate the 5-10-year opportunity. Don’t overestimate the evolutionary change in 1-2 years.

It is reported that Danghong Qitian is a national-level high-tech enterprise, a Zhongguancun high-tech enterprise, a “specialized, refined, and new” small and medium-sized enterprise in Beijing, and an XR experience provider for the 2022 Beijing Winter Olympics. It integrates “XR content production + vehicle research and development + digital operation overall solution and product implementation”, and is committed to creating an immersive experience. The business involves XR+ Paradise, XR+ Technology Show, XR+ Patriotism Education, XR+ Museum, XR+ Emergency, XR+ E-sports, XR+ Sports, etc. The founding shareholders are Qi Xiao, Zhang Yimou, and Ma Zihan. Institutional shareholders include AVIC Trust, Lenovo Ventures, Mango Fund, Weiyue Group, Intel, Xiaomi, CCB International, and Yecao Ventures. The technical layout revolves around the latest technologies such as VR interactive system, VR large-space positioning technology, 5G+VR, 5G cloud rendering, AI+, advanced sensor technology, and automated modeling and production methods.

After six years of deep cultivation, Danghong Qitian has grown into a company integrating content creation, technical solution research and development, and intelligent operation. At present, large-scale VR parks have been successfully implemented in 12 cities across the country, including Beijing, Shanghai, Macau, Sanya, Chengdu, Liuzhou, and Luoyang.

Qitian, a leading XR company, received investment from Lakala and BlueFocus to promote the development of Metaverse-related businesses

Beijing Shougang “No. 1 Blast Furnace” SoReal 5G XR Super Space

Qitian, a leading XR company, received investment from Lakala and BlueFocus to promote the development of Metaverse-related businesses

Shanghai Disneytown Super Space SoReal VR

Qitian, a leading XR company, received investment from Lakala and BlueFocus to promote the development of Metaverse-related businesses

Sanya Duty Free Shop Phase II SoReal XR Super Space

Qitian, a leading XR company, received investment from Lakala and BlueFocus to promote the development of Metaverse-related businesses

Guangxi Liuzhou Xiangyun SoReal 5G XR Snail Paradise

Qitian, a leading XR company, received investment from Lakala and BlueFocus to promote the development of Metaverse-related businesses

SoReal 5G XR Gaming Arena in Chengdu, Sichuan

Qitian, a leading XR company, received investment from Lakala and BlueFocus to promote the development of Metaverse-related businesses

SoReal 5G XR complex in Taikoo Li business district, Chengdu, Sichuan

Qitian, a leading XR company, received investment from Lakala and BlueFocus to promote the development of Metaverse-related businesses

Luoyang, Henan SoReal 5G XR Cyber ​​Future City

Qitian, a leading XR company, received investment from Lakala and BlueFocus to promote the development of Metaverse-related businesses

Hunan Zhuzhou Qingshui Pond 1956·SoReal Technology and Culture Future Center

Metaverse helps the Winter Olympics in an all-round way, breaking the boundaries of the closed competition space due to the epidemic

It is understood that in 2019, Danghong Qitian officially signed a memorandum of cooperation with Intel on the three Olympic Games in Tokyo, Beijing and Paris to jointly develop 5G-based VR/AR content solutions to provide Olympic athletes with VR/AR-based training and experience , the 5G+XR smart sports products that became popular in the 2022 Winter Olympics officially entered the Winter Olympics, bringing a rich metaverse experience to international Olympic athletes and coaches through innovative technologies. The experience projects mainly focus on intelligent sports, Chinese aerospace, and Chinese deep diving, such as: “Jiaolong” manned deep-sea simulator, “Shenzhou” VR spaceship simulator, VR e-sports, XR skiing, VR cinema, VR self-service amusement house , VR arcade, etc.

Qitian, a leading XR company, received investment from Lakala and BlueFocus to promote the development of Metaverse-related businesses

IOC Bach experiences the popular VR products provided by Qitian for the Winter Olympics

Virtual reality technology has broken the boundaries of space. Danghong Qitian has used core technologies such as 5G edge computing solutions and interactive cloud VR to provide the ultimate VR experience for international Olympic athletes, allowing athletes to go there when the epidemic is closed and managed. Anywhere, learn about China, socialize and entertain in a digital twin world.

“Thousand Stores Program” Olympic-like 5G VR experience

At the recent China Mobile Global Partner Conference, Danghong Qitian, Beijing Mobile and Intel jointly released a 5G VR edge computing solution. The three parties will work together to build as many as 1,000 5G VR offline experience stores in major cities and business districts across the country, and officially signed a cooperation agreement on the “5G VR Thousand-Store Plan”.

To host the Winter Olympics in China, it is necessary to drive 300 million people to participate in ice and snow sports. To achieve this level of magnitude, it is necessary to use virtual reality technology to solve the seasonal and regional problems of ice and snow sports. Danghong Qitian launched the Thousand Stores Program, dedicated to bringing the VR experience and smart sports of the Winter Olympics to thousands of households. With the support of 5G XR, the underlying technology, people can break the limitations of traditional sports on geography, age, and physical conditions. As long as you wear the device, you can participate in various sports, run and jump freely in the boundless virtual space, and even gain experiences that are difficult to achieve in life-climbing Mount Everest, skiing, skydiving, space capsule, etc.

As a leader in the industry, Danghong Qitian is committed to achieving breakthroughs in VR experience on the consumer side. First, it builds the entrance to the Metaverse offline, allowing users to enter the Metaverse at the lowest cost, and then enter the home side in the future. With the maturity of the virtual reality industry chain, Danghong Qitian’s “5G VR Thousand Stores Plan” came into being. Danghong Qitian hopes to build a positive ecological cycle platform for the industry and promote the implementation of a wider range of scene-based applications in the industry.

Qitian, a leading XR company, received investment from Lakala and BlueFocus to promote the development of Metaverse-related businesses

The popular Qitian small module SoReal Super Space S Shanghai Ruihong Sun Palace Store

Comprehensively promote the exploration and landing of the Metaverse

As a promoter of 5G new infrastructure applications, Danghong Qitian has a complete 5G core network and wireless environment technology, and established a 5G edge computing laboratory to create an integrated data center, AI supercomputing center, and system cloud service center. Comprehensive technology application experiment body; in terms of content, Danghong Qitian has gradually established technical advantages in the field of VR content development, and is committed to building a great metaverse culture technology company.

The key feature of the Metaverse is the coexistence of virtual and reality, immersive experience, virtual identity, digital assets, real experience, etc. For the Metaverse to achieve economic prosperity, digital payment is essential, and payment will be its important infrastructure, while XR technology and equipment are It is an important carrier to open the metaverse era.

As one of the first listed companies in China to obtain financial licenses, Lakala is positioned as a “digital business service provider for merchants”. Help merchants achieve digital operations. At present, Lakala has served more than 27 million merchants, covering supermarkets, community retail stores, logistics, catering, property, trade, insurance and other industries, and its business scale is at the forefront of the industry. Lakala has a deep accumulation in the field of enterprise digital services, and Danghong Qitian has a profound technical accumulation and product advantages in the field of 5G+XR. Investing in Danghong Qitian will help both parties to jointly promote Metaverse, VR and other technologies to be more widely used in enterprise digital service scenarios. It is of great significance to explore and promote the formulation and implementation of the Metaverse payment technology standard system and policy implementation, and to promote the development of the industry.

In addition to digital payment, the important infrastructure of the Metaverse, the blue cursor behind the investor’s blueprint Haixing Fund is also an active promoter and practitioner of the Metaverse industry. BlueFocus is a marketing technology company that fully empowers the intelligent management of enterprises in the era of big data and social networks. The service content covers the entire industry chain of marketing communication. After transforming into a marketing technology company in 2015, BlueFocus has accumulated strong technology, products and data capabilities, and has carried out business layout, R&D investment and practice in the fields of virtual live broadcast technology, virtual digital human creation and operation, and virtual space. In addition, on the Metaverse track, Blue Cursor also quickly established a wholly-owned subsidiary “Blue Universe” to comprehensively promote the exploration and implementation of Metaverse-related businesses. This strategic cooperation with Qitian, a leading XR company, can be called an important move for the landing of the blue universe. As the main position of BlueFocus to focus on exploring Metaverse-related investment and operation businesses, BlueFocus will integrate the virtual live broadcast rooms and virtual IP operation-related resources and teams that BlueFocus already has, and comprehensively promote the exploration and implementation of Metaverse-related businesses. .

The strategic cooperation between BlueFocus and Danghong Qitian is mainly based on the technology and product development in the field of virtual digital human and virtual space, jointly exploring the integration of online virtual space and offline physical space, and exploring the wider application of XR in marketing scenarios and landing. In addition, Danghong Qitian will also establish cooperation with Blue Cursor in various aspects of the Metaverse, including: industrialization system construction, to jointly formulate a master plan for the establishment of virtual experience space standards; special talent training; industrialization collaboration to jointly strengthen inter-industry exchange and dialogue, promote the collaboration between upstream and downstream of the industrial chain, and share the ecosystem of partners. The two parties will use their respective resources and business advantages to build an ecological platform integrating production, education and research in the fields of virtual digital human and virtual space.

Qi Xiao, chairman of Danghong Qitian, said: “The prosperous ecology of the Metaverse is inseparable from an important carrier such as XR, and it is inseparable from the in-depth coordination of various industries. We will explore online virtual space and offline together with our shareholder Lakala. The integration of physical space, explore the business model and production and consumption scenarios of the metaverse era, and build an ecosystem in the metaverse era. At the same time, relying on the huge ecological resources of the blue cursor, combined with the popular Qitian 5G+XR technology and products We will jointly create virtual reality commercialization scenarios and promote wider commercial realization in the marketing scenarios of the Metaverse Era.”

Posted by:CoinYuppie,Reprinted with attribution to:https://coinyuppie.com/qitian-a-leading-xr-company-received-investment-from-lakala-and-bluefocus-to-promote-the-development-of-metaverse-related-businesses/
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