Pokémon GO developer angers Facebook, Metaverse launches route battle again

Is AR better or VR more reliable?

The AR (Augmented Reality) pet development real-time battle mobile game “Pokémon Go”, jointly produced and developed by Nintendo, Pokémon, and Google Niantic Labs in 2016, has attracted global Pokémon fans as soon as it was launched. Not long after it went live, it ranked first in the US iOS free list and best-selling list, and is still a frequent visitor to the Top 10 best-selling lists in the United States and Japan.

The popularity of “Pokémon Go” may mean the rise of AR (augmented reality) to a certain extent. Unfortunately, the AR industry has a long investment return cycle. At that time, the global financial environment was not optimistic, and there were no successful cases at home and abroad.

Investors gradually lost their confidence, which also led to the subsequent AR industry entering a cold winter like a roller coaster ride.

Today, with the rise of the meta-universe concept, AR, as an important realization path, has returned to the center of the investment market. Perhaps it also followed the meta-universe to the era that truly belongs to AR.

On November 9, Niantic, the world-renowned AR technology company for creating “Pokémon Go”, announced that it will launch an AR development kit (ARDK) – Lightship, which aims to make it easier to build augmented reality experiences. This free, publicly available technology will help Niantic lay the foundation for its vision of “real world meta-universe”.

As Tang Rongxing, the co-founder of Liangfengtai, said: AR is a technical means, the essence of which is to meet demand and to create more valuable things.

01 Improving reality through virtual

Lightship ARDK can help developers create real-time 3D grid maps using smartphone cameras, as well as the occlusion function, allowing virtual objects to be occluded by objects in the real world.

Relying on computer vision to explain which parts of the real world are sky, water, buildings, etc., so that they can respond to virtual objects accordingly, and support a multiplayer AR experience for up to five players.

According to reports, Lightship ARDK will be free for all developers to use for the first six months. Starting in May 2022, Niantic will begin charging for apps with more than 50,000 monthly active users.

In addition, Niantic also announced the establishment of a $20 million fund-Niantic Ventures. The fund will invest in companies that build applications that share a common vision for the virtual world of the real world and contribute to the global AR ecosystem we are building. “

Niantic Ventures will co-invest in companies on the Lightship platform with other venture capital or angel investors.

Niantic CEO John Hanke quoted his blog post in the live broadcast of the release plan, calling Metaverse a “dystopian nightmare.”

Pokémon GO developer angers Facebook, Metaverse launches route battle again

Even if the Internet giant Facebook changes its name to Meta and continues to promote a future dominated by VR devices, it tries to replace mobile phones with VR devices and become the next-generation traffic carrier. But imagine Niantic is another option: the people gathered together Metaverse, rather than completely immersed in the virtual world.

From “Pokémon Go” to the launch of ARDK and the establishment of investment funds, Niantic’s development core points to “VR is going to die and AR will stand.”

John Hanke has made it clear that he thinks AR will be more interesting and promising, no matter from the perspective of technology, reality or human nature.

In the VR environment, people are isolated from other people in the surrounding environment and enter a completely virtual space. The technical purpose of AR is to enhance and optimize ordinary human behaviors such as going out, socializing, shopping, gaming, and entertainment.

Unlike a completely virtual world, AR technology can improve our experience of the real world, just like the development of mankind over thousands of years.

02 AR, the cornerstone of meta-universe interaction

According to the GlobalData report, the global AR market will be worth 7 billion U.S. dollars in 2020, and it will expand at an amazing compound annual growth rate (CAGR) of 36% in the next ten years. In the next ten years, AR will become an industry valued at US$152 billion, which will increase 22 times.

If the meta universe is a digital space, then AR is definitely the first key to open this space. “Don’t talk about meta-universe, we call it AR.” Cook said in a recent interview. According to the latest supply chain news, Apple’s AR headset has completed the second phase of prototype testing and is expected to come out in the second half of next year as soon as possible.

On the other side, Facebook has frequently acquired VR game studios in the past few years, including Ready at Dawn, Sanzaru Games, Beat Games, Downpour Interactive and other studios under its command. These game companies have contributed to accelerating the construction of VR game content ecology.

Facebook is also testing a VR social platform called “Facebook Horizon”. The platform allows users to create a virtual world, similar to the “Roblox” and ” My World.”

In fact, Facebook has previously announced a VR activity platform-Oculus Venues. Its overall style is very similar to Horizon.

Zuckerberg always believes that millions of people will participate in the virtual world and create content in the future, whether it is experience, space, virtual goods, virtual clothing, or work to help plan, introduce people into the space and ensure its safety. It is a huge economy, and it will eventually become a reality.

Zuckerberg preference virtual world entirely different, Cook is a straight preference AR. In the past few years, I have repeatedly expressed my optimism about AR in public.

Cook believes that AR is a superposition of the virtual world and the real world. This approach does not distract people from the physical world, but strengthens the relationship and cooperation between each other. AR technology can enhance our dialogue and learning, and truly amplify the value of technology to people, rather than closing the real world.

This concept is surprisingly consistent with John Hanke. But whether it is AR or VR, whoever masters the new generation of interactive technology first is equivalent to getting a ticket for the new era.

Pokémon GO developer angers Facebook, Metaverse launches route battle again

The rule that interactive technology determines the product era has been verified countless times. With the continuous iteration and upgrade of AR equipment, we will be getting closer and closer to the envisioned meta-universe.

For AR application scenarios at different stages, many technology companies are seeking technological breakthroughs in the fields of display modules, object recognition, and virtual-real interaction.

When the technical problems of AR headsets are completely resolved, the era that truly belongs to the meta-universe will also come. Niantic undoubtedly accelerated the arrival of this day.

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