Photoshop fires the first shot against NFT art plagiarism

With the emergence of the NFT wave in February this year, when people buy digital art, piracy and theft happen from time to time.

In March, the NFT “Gold Rush” continued to soar. The artist Derek Laufman received some emails and private tweets from his fans, asking him a question: whether he will share his work Sold as NFT? A verified Raufman account appears on the NFT market Rarible , which means that someone may impersonate him through the platform’s verification process.

After learning about this, Laufman immediately responded on Twitter: “This is 100% not me. I think the point of NFT is to verify artworks and artists? Obviously it’s super easy to deceive. This platform is really a joke.”

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As soon as the NFT market Rarible learned of this, the site immediately removed the fake Laufman’s work, but a fan has already purchased the work. Another artist, Sabie Liv, is mainly engaged in virtual reality (VR) work, drawing digital 3D sculptures. One of her artwork “Winter Landscape” was made into VR NFT for sale without her knowledge, and finally sold at 332 Sold at the price of US dollars.

Art theft has always been a major problem in the NFT field, and many examples abound.

Like cryptocurrencies, NFTs contain detailed information about ownership to facilitate identification and transfer between holders. But fundamentally, the problem is that anyone can cast any work. On popular NFT platforms such as Opensea and Rarible, users do not need to verify the authenticity of the work before creating an NFT and uploading it to the chain. Therefore, any user can “falsely claim” that he owns the artwork.

In addition, since NFT is a new trend, there is currently not enough legal protection to support artists whose works have been misappropriated. The laws of various countries have not clearly defined the asset types of NFTs, and whether smart contracts are enforceable and other issues.

Therefore, NFT theft is not uncommon, and the protection of digital art cannot be delayed.

Photoshop fires the first shot against art plagiarism

Yesterday, the leading computer software company Adobe announced that it has cooperated with NFT markets such as Opensea,nownOrigin, Rarible and SuperRare to launch the “content voucher” function on its company’s Photoshop, which will use an open source method through the creator’s The identity encrypts and signs the NFT image, allowing PS users to connect to their encrypted wallets and verify their creations at the source, and display their identity information to buyers on platforms such as OpenSea .

According to the author’s survey, Photoshop, which is the PS that we often talk about, has a history of 31 years, but because the software has a wide audience of industries, graphic design, photography agencies, art artists, etc. all need to use it, so the number of users cannot be estimated.

According to Adobe’s official introduction, after the “content voucher” function is enabled, PS will automatically capture the identity information from the created image in the background, and then the creator can attach this information to the image when exporting the image. This secure metadata provides new transparency options for creative professionals and casual artists alike, while also enhancing people’s trust in digital content.

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This new feature means that artists can directly add “ownership” to a piece of work on the PS-when the creator creates an NFT, this information will be displayed on the NFT market. Buyers will be able to check the “Content Credentials” on the item page in the NFT market to see if the original address of the NFT matches the wallet address created on PS, and can even learn more about the creator in “View Verification Details” The creation process and history.

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According to reports, this feature will be built into the Photoshop software and will be launched in test mode at the end of October.

Although this feature may not completely prevent NFT theft, it can prove the authenticity of the art, because this feature provides a practical way to prove that the NFT you sell is your original work rather than “plagiarism.”

Andy Parsons, Adobe’s Director of Content Credentials, said: “At this stage, our goal for NFTs is simple: how do we help creatives win praise for their work, and how do we help people who have created NFTs demonstrate their Works, no matter where they are made? This provides collectors and the market with valuable information about the true creators of the works.”

Ryan Foutty, vice president of business development at OpenSea, said in an interview: “For collectors and buyers, there are additional features that further increase transparency; and when creators use Adobe Photoshop, they can use content credentials to capture edits. And identity information, and attach the ownership directly to the image that can be exported as an NFT. This is an amazing invention!” 

Adobe executives praise NFT

Adobe executive Scott Belsky also discussed the broader potential of NFTs this week. In the interview, Belsky stated that he “has never seen a more capable and coordinated creativity system than NFT.” He praised NFT creators for obtaining primary sales revenue and a share of secondary sales.

However, Belsky does express concern about the possibility of a decline in the NFT market: “In fact, my view is that the NFT field will have more collapses before the arrival of greater prosperity.”

On Twitter, Belsky is also actively promoting the “NFT theft problem” to users, and pointed out that “artists see that their works are copied and cast, and there is no benefit or attribution to the original artist” because of copying and pasting Existing artwork is easy.

It remains to be seen whether artists will use and implement Adobe’s solution to solve the theft problem.

risk warning:

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