Whether in the political, economic or stylistic fields, we often see news from France. At the same time, as a technology powerhouse, France is also leading the way in the layout of the Metaverse.
In the first issue of the Metaverse Construction Observation Series of Countries, let us walk into France, which is famous for its fashion and romance, and see what kind of layout France has in the world of the Metaverse.
01 In the field of fashion, take the lead
Speaking of France, the luxury industry must be mentioned, and this industry has indeed become an important starting point for France in the Metaverse.
In 2020, Ian Rogers, the digital business director of the LVMH group, left. Since then, the group has been short of speakers in the digital space.
However, the situation changed in January this year: the group appointed Nellie Mensah, who had served as digital product director at Sephora, as vice president of digital innovation and head of the Metaverse. In March, LVMH released its own virtual image ambassador in the Metaverse. .
This isn’t the first time LVMH has done something about the Metaverse. In April last year, LVMH, Cartier, a subsidiary of Swiss luxury goods company Richemont Group, and Italian luxury brand Prada jointly launched the Aura blockchain alliance, which aims to enhance the traceability of luxury goods.
In addition, LV, one of the number one brands under LVMH, launched a game called “Louis the Game” in August last year to celebrate the 200th birthday of Louis Vuitton (1821-1892), the founder of the brand.
In the game, players can personalize their own game protagonist, Vivienne. Through this character, players can collect 200 birthday candles and accessories in the game, explore stories about LV, and find 30 hidden NFTs.
It can be said that this game skillfully combines LV’s brand history and emerging technologies, but the fashion giants in the Metaverse are not only LVMH.
In March of this year, Balenciaga, a subsidiary of Kering Group, released a promotional video using virtual models to showcase fashion.
Balenciaga worked with new media artists to build avatars based on real people and ready-to-wear, and rendered red carpet-effect backgrounds, but this attempt seemed to be unsuccessful: the avatars’ rough modeling and overly drab backgrounds made the Many viewers were unable to appreciate it.
There have been some less successful examples, but in the fashion world, France has made its first exploration of the Metaverse with its keen sense of smell. In addition to the fashion field that is best at, video games that are inseparable from the Metaverse have also become an important channel for France to enter the Metaverse.
02 The game field is full of creativity
According to a report by Le Figaro late last year, games are becoming an important social channel: in France, more than half of gamers believe that games help them build social relationships; group.
Even after the lockdown measures ended, people’s reliance on video games has not diminished, and the time invested in them has even increased. This trend is thought to be more pronounced as the Metaverse continues to develop.
At the end of last year, a game called “DOGAMI” announced the completion of $6 million in financing. Participating investors include Ubisoft, The Sandbox, XAnge and Animoca Brands.
This is an NFT pet game created by a French team. The name is a combination of the English word “dog” and the Japanese word “origami” (the art of origami) – a word game played by the name-holder, since “ami” is also the French word for “friend”. The game creator’s positioning of DOGAMI is “loyalty and desire to interact with humans”.
Players can obtain tokens by raising virtual pet dogs, allowing them to participate in battles and even breed offspring; the raising process under the blessing of AR technology allows players to obtain real pet-like companionship and immersion.
The fact is exactly as Magdalena said: in addition to appearing in the form of pet dogs in the game, France’s actions in the NFT field are far more than that.
03 NFT field, preliminary exploration
In November 2021, the NFT NYC conference will be held in New York; the conference focusing on NFT and DeFi (decentralized finance) during the same period, and the Art Basel exhibition containing NFT elements will kick off in Miami.
The success of this series of events has inspired two students from HEC, Colm Prost-Buckel and Alexander Zidkov, who understand the importance of NFT technology and understand The diverse impacts that NFTs can have:
Booker sees NFTs as a major technological revolution because it brings the concept of “scarcity” into the digital world for the first time. Zidkov concluded that along with NFT, there is a group of interesting and courageous NFT enthusiasts.
In the duo’s view, NFT-related activities should also take place in Paris, the capital of art and innovation. Therefore, under the advocacy of the two, a grand event called “NFT Paris” was successfully held on January 22 this year.
The event was held at Station F in Paris, the world’s largest incubator for start-up technology businesses. The main purpose of the event is to deepen people’s understanding of NFTs, break down the barriers between NFTs and the public, and provide the public with an easier entry into the NFT world.
During the event, more than 40 speakers discussed their understanding and views on Web 3.0. Screens in Station F display encrypted artwork by artists.
In addition, there are more than 25 dedicated spaces in the venue for entrepreneurs in the NFT field to exchange views and for artists to evaluate works. During the event, people also discussed a number of hot topics about the NFT world today, including the Metaverse, art, technology, luxury, and security issues.
In addition to the main interface, users can browse three informative pages: “Where to start?”, “What is NFT?”, and “Glossary for newbies.”
Under the “Where to start?” page, the platform recommends several popular science articles for users, covering important aspects such as the interpretation, types, purchase, sale and protection of NFTs.
The “What is NFT?” page provides a more detailed explanation of NFT around some questions: the reasons for using blockchain, the relationship between blockchain and NFT, the role of NFT, advantages and application examples, etc.
It can be said that this is a very friendly website for newbies or people who are interested. But despite providing fairly comprehensive information, the site has a small design flaw: there’s no multilingual option. As a result, users can currently only browse the entire content on the platform in French.
Although there are still ambiguities in the current definition of the Metaverse, what is connected to this virtual world is the technological and cultural sovereignty of France and even Europe. The Metaverse has become an important position for countries to compete for the right to speak in the world of tomorrow.
Of course, the relevant layout of the French Metaverse is far more than this: we will continue in tomorrow’s article about the French government and the public’s views on the Metaverse. You are welcome to forward, watch, and like. This is the continuation of the Metaverse Creation Society. The motivation to update.
This article is from the WeChat public account “Metainthehouse” (ID: metainthehouse), author: Guan Tianyuan Original title: “When the French presidential election is going on, what is the situation of the Metaverse as another world? 》
Posted by:CoinYuppie，Reprinted with attribution to:https://coinyuppie.com/observation-series-of-metaverse-construction-in-various-countries-french-chapter-part-1/ Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.