Nvidia’s demonstration in GDC may indicate that it may return to the mobile phone market.
After being postponed for a few months, the Global Game Developers Conference (hereinafter referred to as GDC) was finally held a few days ago. As an event with huge industry influence and dedicated to game developers, GDC has never lacked impressive new technologies and new hardware demonstrations. However, compared with previous years, the deep meaning behind the most eye-catching technology demonstration project at GDC this year may make some manufacturers unhappy.
And this is also the most eye-catching demo project of the GDC so far. Although you may feel confused when you see the above picture, in fact, it is a specially customized Chromebook with a MediaTek MT8195 CPU and an NVIDIA RTX3060 GPU. What everyone sees is the screenshot of this “Magic Revised” Chromebook running the game “German Headquarters: New Blood” with the RTX ray tracing effect enabled.
Some friends may be surprised that “German Headquarters: New Blood” is not a very new game, and RTX3060 has already been released. Why is it still being demonstrated now and it will become the most eye-catching demonstration project of this GDC?
Common Chromebooks are in this style: large bezels, small size, low performance, and low price
This is because Chromebooks are actually a kind of “netbooks” commonly found in overseas markets. Most of the processors they use are average, and the operating system (Chrome OS) is also Google’s main “cloud storage, cloud application”. Lightweight operating system. Therefore, it is also believed by the outside world that Chrome does not have the ability to run large-scale stand-alone games. To put it bluntly, Chromebooks, like the netbooks that were once all the rage in China, are now more like ” Little Overlords ” for children to use online lessons .
Then the question arises. Is NVIDIA preparing to turn the “learning machine” into a “game console” so that cheap and lightweight Chromebooks can play single-machine large-scale games from now on, so as to benefit such users? High probability is not the case. Because from the title of NVIDIA’s official promotion of this matter (Arm is RTX ON), it can be seen that NVIDIA is not so much changing the Chromebook so that it can run games, it is more important than the Chromebook based on the ARM processor. , Based on the hardware and software conditions of the Linux system.
To put it bluntly, “NVIDIA’s GPU can now also work with ARM-based CPUs, run on Linux systems, and can also use various light-tracking technologies.” Perhaps this is the message that this demo project really wants to convey to the outside world.
For this reason, NVIDIA chose this period, and the intention to announce this “demonstrator” is worth pondering.
As we all know, AMD announced a new generation of Exynos SoC that they developed in cooperation with Samsung and integrated RDNA2 GPUs not long ago. And this spend “A Card” three stars move moving platform fastest will be officially released later this year, and is expected as Samsung’s new flagship model of the master plan.
Not only that, according to the currently exposed running scores, this new Exynos SoC, which is suspected to integrate 6 RDNA2 computing units (6CU, which is 384SP, equivalent to the Ryzen5 series APU on the PC), is tested in 3DMARK. Out of an astonishing score of 8134 points in the run. And this score is about 50% faster than the integrated GPU of Snapdragon 888, and more than 53% faster than ARM’s current flagship Mali GPU.
However, what you may not know is that the number of GPU cores in the current Qualcomm and ARM flagship masters has generally reached more than 1000 (such as Snapdragon 865 and Snapdragon 888, both of which are 1024SP GPU specifications). However, they are “slammed” by AMD’s RDNA2 solution, which has a core scale of only about 1/3. This seems to indicate that traditional PC GPU manufacturers are still much better than mobile chip manufacturers in terms of underlying architecture design.
Knowing this, let’s look back at NVIDIA’s high-profile demonstration of the compatibility of RTX optical tracking technology with Linux systems and ARM CPUs. It’s not difficult to realize that this may be precisely NVIDIA’s once again throwing an olive branch to the mobile SoC market. “Sign (not to mention that the demo machine chooses to match the MediaTek CPU, which may also be a hint).
If one day in the future, NVIDIA really returns to the smartphone market through some means (GPU design authorization, or simply launching its own GPU IP in the name of ARM’s new product line after the acquisition of ARM), and will cooperate with AMD in this Field warfare is a group, so what will happen?
First of all, at least from the current point of view, whether AMD or NVIDIA, their core graphics technology is indeed far superior to Qualcomm, ARM, PowerVR, and other mobile competitors. This means that in the future, mobile phones may also compete for hegemony between “N card” and “A card”, and other GPUs can only “drink soup”. At the same time, for consumers, the market competition between these two giants may also bring about a substantial leap in the graphics performance of mobile phones. Really playing “host-level graphics games” on mobile phones may become a reality.
AMD’s custom GPU will enable Samsung phones to have ray tracing capabilities
But for mobile phone manufacturers, this may not be a good thing. Because looking at the mobile phone industry, we will find that in order to create product differentiation, mobile phone manufacturers often actively “jointly adjust” and “optimize” with game manufacturers, striving to provide better gaming experience in their own products than their competitors.
However, in the PC market nowadays, few PC manufacturers engage in “joint optimization” with game manufacturers. why? Because this part of the work in the PC field is usually done by AMD and NVIDIA in advance at the driver level. In other words, PC manufacturers may not have the freedom to do exclusive “game optimization” at all.
If the same situation occurs in the mobile phone field, does it mean that in the future, mobile phone manufacturers will lose the possibility of creating a differentiated experience through software optimization, because the “optimization” work will be controlled by A and N through driver updates. On the one hand, mobile phone manufacturers can only achieve differentiation of game performance through different heat dissipation and power supply designs. On the other hand, in order to adapt to new game masterpieces in the first time, they have to provide mobile phones with driver or system update downloads more diligently. .
Obviously this will be a thankless thing, so we said that mobile phone manufacturers may not be willing to see NVIDIA’s high-profile demonstration at GDC this time. After all, this may herald a future where they will be more passive and products will be more homogeneous.
[Present Ventura sheet from the network]
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