Nike has made a lot of preparations to enter the meta universe.
In Roblox’s “Nike Paradise”, players can put on Nike sneakers, hats or backpacks for their digital avatars.
After Facebook changed its name to Meta, companies large and small are preparing to make money from the meta universe.
Metaverse has therefore become a hot word in the technology industry. It refers to a shared virtual world in which people can interact with each other, watch concerts, games, or do digital shopping in the form of avatars.
On November 19, Nike’s official website announced that a virtual game field has been launched on the Roblox gaming platform, where players can put on Nike sneakers, hats or backpacks for their digital avatars.
This digital space is called “NIKELAND” (NIKELAND), players can use special Nike products to dress up their avatars, and it is free to all Roblox users.
Nike has made a lot of preparations to enter the meta universe. Last month, the company filed a trademark application, expressing its hope to sell sports shoes, clothing and other products with its swoosh logo in virtual worlds such as games.
In May 2019, Nike’s Air Jordan brand cooperated with Fortnite to put AJ sneakers on the characters in the game.
The buildings and venues in NIKELAND are inspired by Nike’s global headquarters and provide a detailed arena for the Roblox community, where players can integrate sports and games into their daily lives. When the game release, players and friends together to participate in running, soccer and other games.
Nike also designed a variety of shoes for players in NIKELAND, such as the classic Air Force 1 and Nike Blazer, as well as the new Air Force 1 Fontanka and Air Max 2021. All of these can be found in the digital showroom, and there are many other Nike clothing such as ACG and Nike Tech Pack.
Market research company Strategy Analytics predicts that the global meta-universe market in 2021 is expected to reach 6.16 billion U.S. dollars, and it will reach 41.62 billion U.S. dollars in 2026.
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