NFT is gradually closing the gap between the mainstream and the niche

Whether it is a celebrity, a big brand or a company, there will be more attention to the NFT field, which leads to its large-scale adoption.

NFT will be popularized rapidly in 2021, but a large number of people still don’t know what NFT is. Looking back at the picture below, there is still a lot of work to be done for NFT to truly become mainstream.

NFT is gradually closing the gap between the mainstream and the niche


Celebrities have always been key supporters of the rise of NFT. Initially, NFT started with artists, creators, and traders who laid the foundation for today’s NFT. Famous people have also entered this field, whether by creating their own projects or simply collecting.

Celebrities are undoubtedly the main catalyst for NFT growth, and there is no doubt that their influence will help consolidate the crypto culture.


Perhaps the most important mainstream cross-border collaboration so far is the collaboration between Adidas and Bored Ape Yacht Club, Gmoney and PUNKS Comics. Adidas has launched a new Twitter account, Adidas Originals, to discuss their plans with these new partners, a move that excited the NFT world.

Adidas Originals announced some important things. First, they plan to enter the Metaverse, a digital world that allows users to interact virtually in the future. To illustrate their ideas, they released a trailer that depicts Adidas’ Boring Ape and its new partner seamlessly traverse the sky and enter the Metaverse.

The Adidas Originals account also changed their profile picture to the newly purchased Bored Ape Yacht Club NFT #8774, which is a very special blue ape, named Indigo Herz, wearing heart-shaped glasses and a fisherman hat, will become its The image of the brand in the Metaverse.

Why is Adidas Originals so groundbreaking?

So far, NFT has been composed of individuals. Whether it is an ordinary trader, creator or celebrity, it is the individual who pushes the development of NFT forward. Adidas, which is a traditional mainstream brand, has 4 million followers on Twitter and 26 million followers on Instagram. The existence of this brand has the ability to bring more attention to this space than all individuals combined, thereby stimulating the growth of NFT.

In order to further realize this vision, Adidas also cooperates with the leading cryptocurrency trading platform Coinbase. In addition, it also collaborates with The Sandbox, one of the most popular Metaverse games. In a tweet, Adidas showed its own map of The Sandbox, which is a piece of digital land, formally consolidating its position in this virtual world.


Ubisoft announced this week that Ubisoft Quartz will be available on the Tezos blockchain and is the next major company to follow the Web3 route. The premise of the platform is that users will be able to use cryptocurrency to buy and sell in-game items called “digital”. This is important because it will grant the player ownership of the items in the game, and in regular games, these items can only be used in the game’s own ecosystem and rely on the game’s own ecosystem, not the blockchain. The latter allows ownership to be completely independent of the game world.

Why is this so important?

Ubisoft ranks among the 25 largest gaming companies with more than US$5.8 billion in capital. If this is only the first step into NFT, then it will certainly be able to do more complex things in the future. Compared with Adidas and other big brands deep in this field, they have succeeded in making people pay more attention to NFT.

Although Ubisoft’s entry brought NFT into the mainstream, they were not welcomed. In fact, their YouTube videos received more than 20,000 dislikes within the first hour, and the company encountered strong opposition on its social media, forcing it to take the videos off the shelves.

When defining the scope of the comment, it is clear that the hatred stems from multiple sources, including:

  • No matter what NFT is, I don’t like this company
  • Don’t like payment; for many people, the cost may be unaffordable
  • Don’t like the energy consumption of NFT
  • Purely dislike NFT

This reflects the fact that NFT requires a lot of work to be accepted and adopted by a wider mainstream audience. Some leading gaming platforms, such as Steam, have completely banned the sale of blockchain games in their stores, and it remains to be seen whether Ubisoft will continue its plans.

What is preventing NFT from entering the mainstream, and what improvements can be made?

Stigma and lack of trust are the two most fundamental reasons why NFTs are prevented from entering the mainstream. Indeed, there are bad players in this field, just as there are crooks in real life. But this does not take the entire space into consideration.

In order to further prevent fraud, it is undoubtedly necessary to introduce better communication modes and safer platforms for NFT users to ensure the safety of those who use them.

Another obstacle to mainstream adoption is that if you are new to the field, if you don’t know where to start, setting up a Coinbase account and MetaMask wallet can be very confusing. Each step involves costs, transfers, and various issues, which make it a serious barrier to entry. For ordinary people, this even prevents them from considering entering the space. Therefore, if NFT wants to attract the mainstream, there must be a simpler entry process.

The complexity of entry is a serious barrier to entry. Although the guide is very helpful, it needs more comprehensive things to make the operation easier for each participant. Before this, it is difficult to say when NFT will be adopted by the mainstream.

NFT will continue to evolve

NFT has a long way to go before it is adopted by the mainstream. Whether it is a celebrity, a big brand or a company, there will be more eyes on this field. Over time, consumers will recognize this and their thinking may change. However, before that, a lot of work needs to be done in education and accessibility.

Supervision and decentralization obviously have their pros and cons. The centralized platform allows for framework and security. On the contrary, decentralization provides innovation and free governance. But the downside is that regulations will prevent ownership and free governance, and decentralization will breed crooks and malicious actors.

What we know is that NFT is a new technology that is still in the experimental stage, but we have seen the appeal of mainstream companies and brands, and the adoption of NFT is inevitable, whether it is slow or fast.

Posted by:CoinYuppie,Reprinted with attribution to:
Coinyuppie is an open information publishing platform, all information provided is not related to the views and positions of coinyuppie, and does not constitute any investment and financial advice. Users are expected to carefully screen and prevent risks.

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