NetEase led the angel round of financing, virtual digital developer “Shiyue Xingcheng” will launch a new Metaverse content ecology

In the next three years, Shiyue Xingcheng will create a matrix of 30+ virtual digital humans, which also includes virtual costumes, art exhibitions and Metaverse concert scenes output around virtual digital humans.

36 Krypton learned that Beijing-based virtual digital person and virtual fashion developer “Shiyue Xingcheng” (English name: StarHeir Technology) has recently completed a ten million yuan angel round of financing, and the lead investor is NetEase. This round of funds will be mainly used for team expansion and new product design and development.

NetEase led the angel round of financing, virtual digital developer "Shiyue Xingcheng" will launch a new Metaverse content ecology

Super-realistic digital human matrix under StarHeir Shiyue Xingcheng: Reddi, Vila, Vince from left

Shiyue Xingcheng was established in March 2021. The founder Todd told 36Kr that virtual digital humans have already matured in the company’s internal technology, especially in the ultra-realistic direction. How to operate virtual digital humans in line with market needs, especially In the subdivision of fashion trends, this has become the core competitiveness of the team.

NetEase led the angel round of financing, virtual digital developer "Shiyue Xingcheng" will launch a new Metaverse content ecology

StarHeir’s forthcoming fourth-generation ultra-realistic digital person Nami

Except for some hyper-realistic virtual people that have gradually appeared on domestic social platforms recently , these virtual digital people have already had relatively mature and successful business models in overseas markets. Take the phenomenon-level super-realistic virtual person Imma that appeared in the Japanese market in 2018 as an example. After its sweet and cool image was loved by users, it gradually began to cooperate with major international brands, including SK-II, KFC, Dior, etc. While covering Asia, it has also attracted the attention of many North American users.

NetEase led the angel round of financing, virtual digital developer "Shiyue Xingcheng" will launch a new Metaverse content ecology

The virtual digital person cooperation Max Mara of Shiyue Xingcheng, Li Ning, China, and Clarins, France Business case

From a technical point of view, Shiyue Xingcheng created a matrix of multiple super-realistic virtual humans with their own styles and positioning through the company’s internal full-process CG production and engine rendering. Todd believes that virtual digital humans created based on realistic virtual technology can be more easily integrated into the real life scenes of the public , and in the future Metaverse scenes, the content of realistic virtual humans will be more malleable, so as to obtain better potential prospects and Chance. So far, the company’s virtual digital person has cooperated with many well-known brands and companies, including Gucci, Max Mara, Air Jordan, SKP-S, China Lining , French Clarins, Xiaomi mobile phones, etc.

Shiyue Xingcheng is positioned to focus on the digital content research and development and operation of the Metaverse fashion trend segmentation track, and will focus on the To B-end virtual digital person and the To C-end virtual clothing and other directions for product development, and integrate AR/VR and other technologies. Multi-platform content display. Among them, persistent high-quality content creation and operation will be the focus of the team’s development direction.

NetEase led the angel round of financing, virtual digital developer "Shiyue Xingcheng" will launch a new Metaverse content ecology

Meta Street Market, a new virtual digital fashion brand launched by Shiyue Xingcheng.

The founder Todd has accumulated many years of experience and resources in the field of overseas fashion and art. Its founding core team members are all from the leading domestic fashion and content operation agencies. Came a lot of help.

“In the next three years, we will create a matrix of 30+ virtual digital humans, including virtual costumes, art exhibitions, and Metaverse concert scenes that are exported around virtual digital humans. We look forward to becoming a major alliance in the Metaverse industry. One of the important members in the fields of fashion, art, trend, and music, to create a sustainable development company covering virtual brokerage, virtual digital fashion and art in the future Metaverse industry alliance.” Todd said.

Currently, Shiyue Xingcheng is negotiating with a number of VCs and strategic investment institutions for the next round of financing.

Investor perspective

The relevant person in charge of NetEase Investment said that NetEase began to pay attention to the virtual digital human race track before the rise of the domestic Metaverse concept. The future of hyper-realistic virtual humans will be broader than the two-dimensional virtual idol, which has been developed in China for many years. However, due to the influence of cultural patterns and user preferences, it is difficult to obtain stable development and business models. Super-realistic virtual humans emerged in North America, making people more intimate in the senses, and can represent avant-garde trend culture. In the future, we look forward to the creation and output of original super-realistic virtual human IP matrix and related digital assets and content by Shiyue Xingcheng, and work with NetEase to have more cooperation and linkage in the field of Metaverse ecology.

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